Oktopost

MAY 26, 2020

It’s hard out there for fintech and finserv companies. A quick look at the banking and finance category in your mobile app store will show you how crowded the field is right now. Social media is a critical channel for fintech and finserv companies, but it can be an ongoing challenge as well. Why Fintech needs social media.

Social Media 141

Social Media Banking Marketing Mobile 141

The Realtime Report

JULY 13, 2023

4 Tips on Effective Anti-Counterfeit Programs By Tim Waring Anti-counterfeit strategy is a relatively new area of business; 10 – 20 years for the majority of active companies and a few decades old for a few of the earliest entrants. However, in other companies this has been avoided by a commercial pragmatism.

Tips 91

Tips Data Activities Company 91

Convince & Convert

JUNE 7, 2017

B2B companies have an attention problem. Last year, Econsultancy reported that only 22 percent of companies were satisfied with their conversion rates. Last year, Econsultancy reported that only 22 percent of companies were satisfied with their conversion rates. T-Mobile, the Reception We Were Looking For.

Campaign 147

Campaign Marketing B2B Conference 147

Webbiquity SMM

DECEMBER 10, 2013

What’s the ROI of Content Marketing? The three content marketing tactics that deliver the highest ROI are featured articles (cited by 62% of marketers), video (52%) and white papers (46%). 76% of B2B vendors in North America maintain company blogs; 70% of large B2B enterprises, and 77% of small-to-midsize (SMB) firms. (

Statistics 207

Statistics B2B Content Marketing 207

Sprout Social

NOVEMBER 21, 2022

The directory features a range of marketing agencies and other companies that provide a variety services, including popular ones like creative, commerce, sound and campaign management services. Who they are: Headquartered out of Nova Scotia, Dash Hudson is a social entertainment marketing software company. Case study: Mecca.

Case Study 114

Case Study Marketing Directory Retail 114

Bill Hartzer

FEBRUARY 4, 2011

There is a new report from ForeSee Results that details research that they performed showing that social media is responsible for only three percent of web site visits to retail web sites. Apparently, according to a report that I wrote about recently, social media spending is going up. But is this really a good decision?

Sites 113

Sites Report Social Media Retail 113

Hootsuite

SEPTEMBER 14, 2023

All of this information can then be used to inform campaigns, create more effective content, and increase the ROI of your social media efforts. The goal is to use the insights learned from data analysis to inform decisions that will improve the customer experience and increase ROI. Mobile app to monitor on the go.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Oktopost

AUGUST 3, 2021

It also allows you to present and share the results of your campaigns with company stakeholders that won’t make them dizzy from looking at all that data. . A good marketing dashboard should allow you to view your reports on a daily, weekly, and monthly basis to get an overall picture of your marketing campaign.

B2B 62

B2B Marketing Metrics Adwords 62

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. It’s not what you almost certainly think.). eMarketer ).

Social Media 245

Social Media B2B Marketing SEO 245

The Realtime Report

SEPTEMBER 12, 2019

You don’t hire based on location but instead, you hire based on people and companies that match your needs. While many companies still have in-house teams, most people also have teams dispersed throughout the U.S. 59% of companies that outsource note that reducing costs is the reason they outsource. billion U.S.

ROI 79

ROI Applications Team Cost 79

Idaconcpts

JULY 25, 2011

Closely monitoring the progress of your business would help you plug the loopholes in your marketing strategy and significantly enhance your sales figures and ROI. Reports – GA furnishes you with customized reports in a format that caters to you. So what exactly is Google Analytics?

Analytics 146

Analytics Google ROI Adwords 146

Pixlee

APRIL 26, 2021

CXL institute states that 55% of companies plan to spend more on conversion rate optimization. There are many reports within Google Analytics where you can identify your conversion drivers. This is one of the reports where conversion tracking really shines. To get to this report, go to Acquisition ? All Traffic ?

Conversation 98

Conversation UGC How To Analytics 98

Convince & Convert

JANUARY 8, 2014

Called 2014 State of Marketing , insights from over 2,500 global marketers , the report is full of data about marketers’ outlook and plans for the coming year. Also intriguing is the finding that 34% of participants say that social media is producing ROI today , with another 52% believing that it will produce ROI eventually.

Statistics 142

Statistics Marketing SMS Research 142

Keyhole.co

SEPTEMBER 12, 2023

They offer a range of features to automate social media marketing and let companies run data-backed campaigns without hassle. Analytics and Reporting Tools For consistent campaign enhancements, you need conclusive insights. One of the best social media tools for data analysis, Keyhole keeps your digital presence ROI-focused.

Social Media Management 52

Social Media Management Social Media Tools Collaboration 52

Kikolani

MAY 26, 2016

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. An ROI of 500% and 680%…no kidding! No convinced?

SMS 87

SMS Marketing ROI API 87

Sprout Social

APRIL 20, 2020

To do so, more and more companies are relying on the power of video. Prior to publishing, you can preview your post on both desktop and mobile using the Network Preview in Compose.

Video 93

Video YouTube Publishing ROI 93

Keyhole.co

DECEMBER 13, 2023

Influencer tracking: You can find top social media personas relevant to your brand’s business and analyze their ROIs. Their website lists tools and services categorized by department, industry, and company type. Some users report limited features , particularly for LinkedIn. Larger companies can choose a custom Enterprise plan.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Social Media Marketing

AUGUST 8, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. million a day.

Social Media 167

Social Media Nielsen Press Release News 167

Hootsuite

JULY 2, 2019

Or, it can mean that employees share the company culture online. It’s not just the company that benefits. Even more people (65%) trust a company technical expert. LinkedIn found the employees of a company tend to have 10 times more followers than the company itself. Employees get something out of advocacy too.

Social Media 111

Social Media Guidelines HootSuite How To 111

Sprout Social

JUNE 30, 2019

We are at a space where mobile dominates, with consumers spending more time browsing the web on mobile than desktop on average. 655 million monthly active users that are mobile only. 65% of Facebook videos occur on mobile devices. Here’s a Facebook post on mobile. This growth shouldn’t come at a surprise.

Instagram 101

Instagram Strategy Facebook Social Networking 101

Socialmedia.biz

JULY 23, 2017

This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer. Another big benefit of using an employee advocacy tool is that it helps employees feel more invested to their companies. Image source: [link].

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

The Social Media Incubator

MAY 13, 2011

In a report from February, 2011, BizReport cited an increase in the use of QR Codes being up 1200% in six months! Having a QR Code on company vehicles gives people stuck in traffic a chance to learn about the company. Having a QR Code on company vehicles gives people stuck in traffic a chance to learn about the company.

Real Estate 106

Real Estate Mobile ROI Report 106

Pam Moore

DECEMBER 7, 2017

Regardless of your industry, niche, age of company or primary communication medium used, you better have a content marketing strategy to connect you and your brand with your target audience, customers, partners and stakeholders. Create once, use many (= increased ROI). 35% state their biggest challenge is creating content (Cision).

Template 167

Template Templates Trends Content 167

Sprout Social

APRIL 12, 2022

Customers visit the About tab to learn more about your company and check your hours. Videos are a fun way to introduce your company and be eye-catching. These dimensions vary between desktop and mobile views so be sure to check that both views look appropriate. Companies want to keep their costs low. Customer service.

Facebook 123

Facebook How To Metrics Hashtag 123

Buzz Marketing for Technology

JUNE 27, 2008

Are you involved in setting the direction for your companys IT budget or strategy? How To Create A Know-It-All Company. Heres how some companies convinced individuals to share best practices. operations for the company (and a recruiter himself), weeds out people who blame others. Network Monitoring. Disaster Recovery.

Company 122

Company How To Case Study Mobile 122

Sprout Social

MARCH 15, 2017

How do you determine a campaign’s real social media ROI ? Some examples of questions that might help you define your core marketing needs, include: Do you need to reach a new audience as your company pivots its business model? You can see your team’s average reply time through Sprout’s Team Report.

Social Media 106

Social Media How To Analytics Cost 106

Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. DemandGen Report – 2016 Content Preferences Survey ). Altimeter ). IMPROVE YOUR CONTENT STRATEGY.

Strategy 59

Strategy Content Compete B2B 59

Keyhole.co

SEPTEMBER 12, 2023

Keyhole Apart from being a stellar social listening and auto-posting tool, Keyhole also shines in its analytics and reporting capabilities. Sprout Social Besides seamless scheduling and publishing, Sprout Social offers impressive analytics and reporting capabilities. You can also customize their Enterprise package.

Tools 52

Tools Social Media Curata Price 52

Convince & Convert

FEBRUARY 12, 2015

According to Salesforce’s 2014 State of Marketing Leadership report , 48% of senior-level marketers rate “quantifying marketing’s ROI” as a major challenge, second only to “budgetary constraints.” Without an attribution model and ROI visibility, it’s difficult to have a cohesive, holistic strategy.

Metrics 60

Metrics Marketing ROI Mobile 60

Socialmedia.biz

SEPTEMBER 11, 2018

For example, Daniel Wellington, the Swedish watch company, sends a free watch to an influencer with a large social media following, along with an exclusive coupon code that their followers can use while making a purchase. Moreover, people don’t usually respond well to promotions or advertisements that are not relevant to them.

Social Media 93

Social Media ROI Influencer Campaign 93

Socialmedia.biz

JULY 23, 2017

This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer. Another big benefit of using an employee advocacy tool is that it helps employees feel more invested to their companies. Image source: [link].

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Convince & Convert

JUNE 25, 2014

One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible. In fact, it’s been reported that Coca-Cola historically has invested 70% of their mobile budget on SMS marketing. Yes, that immediate.

SMS 166

SMS Campaign Mobile Marketing 166

Convince & Convert

MAY 21, 2013

Promote Your App With Mobile App Install Ads. If you’ve got an app, and you’re advertising on Facebook, you should be taking advantage of Mobile App Install Ads via Sponsored Stories. Facebook is seeing great click-through rates on Sponsored Stories on mobile. Make Sure Your Testing is Rigorous.

Campaign 152

Campaign CPM Facebook CPC 152

SocialFish

APRIL 1, 2011

bitly’s Got a Brand New Mobile Site! It’s Time to Call the Social CRM Bluff (Full Frontal ROI). A Report Card on Web 2 and the App Economy (John Battelle’s SearchBlog). Things Companies Don’t Want to Hear about Social Media (Sysomos). The secrets to getting a high “RCCF:” (TweetSmarter). Bitly Blog). Datalicious.

Sysomos 162

Sysomos Vimeo Social CRM Analysis 162

The Realtime Report

NOVEMBER 26, 2019

The key is spending it where you get the optimum ROI. Source: MoffettNathanson LLC, Nielsen Offset – To make up for the shrinking audience (audience spells more ad $$$), cable companies have made a not-too-subtle move to keep profits up by adding to the ad load and increasing costs to advertisers. And we wanted to find out more!

Advertising 113

Advertising Nielsen Buy Products 113

Sprout Social

OCTOBER 23, 2018

That way, when it comes time to ramp up ad-spend, you’re going with the creative that’ll bring the most ROI. Plus, it seems less like an ad and more like sharing a proud moment for the company. For example, since Patagonia is an eco-friendly company, so was their campaign. What’s your company’s mission?

Strategy 92

Strategy Social Media Hashtag ROI 92

Sprout Social

JUNE 15, 2020

” Chances are you’ve heard of GDPR or perhaps recall EU companies scrambling to become compliant with data and privacy regulations in May 2018. That said, ongoing compliance is required for companies looking to avoid fines and penalties. For example, consider how so much social traffic comes from mobile devices.

Social Media 131

Social Media Privacy Marketing Policies 131