Social Media Strategies Summit

NOVEMBER 18, 2022

It’s also more algorithmically driven than the other platforms, with the For You feed recommending content based on your previous engagement habits. It’s hard to remember when we weren’t all glued to social media. Understand the role each platform plays in your path to conversion. Define the types of content that work best on each platform.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

ProBlogger

APRIL 13, 2022

The post Blog Metrics: Why You Need to Stop Focusing on ‘Vanity’ Stats appeared first on ProBlogger. For many, the monetization emptiness came from focusing on certain results and metrics (such as those I just mentioned) that sounded great, but had very little bearing on actual monetary return. behind our numbers.

Metrics 26

Metrics Analytics Data Statistics 26

Hootsuite

DECEMBER 14, 2021

Read on to find out. That’s because the TikTok algorithm doesn’t recommend content based on follower count, making it much easier for new users to rack up views and grow their accounts. Ahh, TikTok! Home to viral challenges, mega-stunts and probably the best memes on the internet. The benefits of becoming famous on TikTok.

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Tips How To Hashtag Meme 138

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. Is anyone out there? Does anyone care? However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum.

Metrics 130

Metrics Strategy How To Tourism 130

Direct Marketing Observations

NOVEMBER 4, 2011

A good friend who is the SVP of marketing for a very large Fortune 500 company recently asked me via email the following question(s). and if not, what would you recommend? My view on this is that FB likes is not the right metric, but I am not sure what is… Great Question isn’t it? Do you believe in the Klout score?

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Klout Facebook Metrics Engagement 206

Hootsuite

FEBRUARY 24, 2023

Keep reading to find out everything you need to know about the Salesforce Social Studio retirement — and what to do next. #1 Keep reading to find out everything you need to know about the Salesforce Social Studio retirement — and what to do next. #1 We recommend downloading your data from Social Studio soon to make migrating easier.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Hootsuite

APRIL 8, 2021

According to Aberdeen Group , brands that use video marketing grow their revenue 49 percent faster than companies that don’t. Metrics show that Facebook native videos garner 10 times more shares than linked videos, a boost that likely also holds true for LinkedIn native videos. Ready to get on board yet? LinkedIn native video.

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LinkedIn Video HootSuite Embedding 145

Social Media Strategies Summit

DECEMBER 7, 2023

But what can you actually do about that ? One of the best people to answer this is Dr. Carrie Phillips , the Chief Communications and Marketing Officer of the University of Arkansas at Little Rock. For her dissertation, Dr. Phillips researched marketing strategies that universities can use to mitigate the looming cliff.

Social Media Management 147

Social Media Management Social Media Education Collaboration 147

Hootsuite

MAY 15, 2023

Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees. In a centralized corporation, the company owns all locations (or branches) and there is one chain of command. What is franchise social media marketing? You know, the simple things.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Social Media Strategies Summit

NOVEMBER 18, 2020

Your answer will govern your metrics and strategies. But if you don’t have the time to read through till the end, I’ve compiled the main tips in an infographic below. So, if brand awareness is on your wishlist as well, you should measure metrics like: Follower counts. Image via Sprout Social. Image via Sprout Social.

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ROI Social Media UGC Discount 246

ProBlogger

SEPTEMBER 14, 2017

For many, the monetization emptiness came from focusing on certain results and metrics (such as those I just mentioned) that sounded great, but had very little bearing on actual monetary return. Vanity over actionable metrics isn’t a new thing. The idea of measuring the metrics that matter has been around for a while.

Metrics 47

Metrics Analytics Data Eventful 47

Hootsuite

APRIL 8, 2021

Brands can run fundraisers in Instagram Live broadcasts, open shops from their profiles and let people book reservations from their accounts. In just over 10 years Instagram has grown from a photo-sharing app to a hub of business activity. Updates of new business tools, features and tips in the app have become pretty much routine.

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Instagram How To HootSuite Hashtag 145

Hootsuite

MARCH 31, 2020

Most social networks include their own analytics tools to help businesses analyze how well their posts are doing for metrics such as reach, engagement, and follower growth. Specialized analytics programs like Hootsuite Analytics can provide more in-depth information and reports that include metrics such as team performance and social ROI.

List 145

List Social Media HootSuite URL 145

Waxing UnLyrical

AUGUST 3, 2016

Aly’s response was awesome: A1 #measurePR — I’m a PR pro living in a software company and I honestly don’t know how this happened. — Aly’s response was awesome: A1 #measurePR — I’m a PR pro living in a software company and I honestly don’t know how this happened. — Aly Saxe (@Aly_Saxe) July 12, 2016.

Report 100

Report HootSuite Metrics Hosting 100

Hootsuite

JUNE 16, 2021

Your customers’ perceptions of your company affect everything from brand reputation and customer loyalty to your bottom line. It’s a key metric you can use to spot changes and trends in your customers’ overall satisfaction with your products and services as part of tracking the overall health of your brand. Social messaging.

Survey 115

Survey Insurance HootSuite Data 115

Keyhole.co

JUNE 27, 2023

It allows users to track performance metrics and access educational resources. It will highlight its importance for companies and creators and its many advantages in: Analytics Content optimization Growth tactics Let’s explore the Instagram Professional Dashboard’s potential!

Instagram 52

Instagram Analytics Hashtag Metrics 52

Keyhole.co

MAY 19, 2022

Social media reporting includes the key wins, most important metrics, and major learnings – perfect to be shared with clients and your teams. Alongside, utilize social media metrics to identify their strengths, weaknesses, and opportunities to stay ahead of them. Here are the top 13 social media reporting tools: #1.

Report 59

Report Social Media Tools Price 59

Hootsuite

AUGUST 4, 2020

B2B companies, on the other hand, might be better off connecting via LinkedIn hashtags or Twitter Live. When it comes to organic reach, not a lot has changed over the past few years. The average number of people who see posts on social media that aren’t backed by ad dollars is still low. 10 tips to improve your organic reach on social media.

Organization 145

Organization Instagram Geotagging Patterns 145

Keyhole.co

FEBRUARY 19, 2023

Bragging that your company yields XX% of profits, brings credit scores up by XX points, or eliminates debt will ultimately put you in hot water. Catherine Schwartz, the finance Editor at Crediful , shares that her credit repair company thrives on honest marketing. Don’t promise unguaranteed results. However, it’s also dishonest.

Brands 52

Brands Content Marketing Insurance 52

Hootsuite

JANUARY 13, 2022

Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. For example, photos of employees packing or making up orders or a video of your team talking about why they love working for your company. Got some cool new clothes that you’re ready to show off to the world?

UGC 145

UGC Content HootSuite Authentication 145

Hootsuite

JULY 4, 2022

Read on for a more nuanced answer, where we provide you with a framework for evaluating whether TikTok is right for you and provide examples of organizations—from the financial services industry to local government—who’ve found devoted audiences on this unique platform. The short answer to this question is “yes.” Definitely.

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Questions Banking Insurance HootSuite 104

Hootsuite

MAY 16, 2023

Over 2,000 executives surveyed attribute 63% of their companies’ value to their online reputations. By reading this post, you’ll have at your disposal the tools and strategies to “hear” what your customers say about your brand. And you’ll create an online reputation that endears your company to your customers.

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Reputation Social Media HootSuite Sentiment 108

Hootsuite

JULY 17, 2023

Whether you’re a solo creator, part of a small marketing team, or tackling social at the enterprise level, there are plenty of social media tools out there for you to add to your tech stack. Below, let’s go over what features to look for in a tool and what the top social media tools are. What should you look for in a good social media tool?

Social Media 70

Social Media Tools HootSuite Price 70

Net-Savvy Executive

APRIL 12, 2012

When I visited Gnip a few months ago, I saw something I really liked: books, on shelves and ledges scattered around the office. There's a lot to know in this business, and I liked seeing a company make that small investment in developing their team. Social Media Metrics , Jim Sterne. Naturally, I'm working on a book, too.

Social Media 93

Social Media Analysis Metrics Analytics 93

Small Business Mavericks

APRIL 16, 2011

I highly recommend you read this article. I highly recommend you read this article. That is, these are ways that social media can be leveraged and provide metrics for success, but which social media marketers often do not use or, if they do, do not do effectively. What is often done is to use social media for SEO.

Small Business 177

Small Business ROI Social Media Case Study 177

Keyhole.co

APRIL 12, 2023

For example, a company running a holiday sale might use the hashtag #holidaydeals or #blackfriday to promote their campaign. For example, a company running a holiday sale might use the hashtag #holidaydeals or #blackfriday to promote their campaign. Before you roll your eyes at this in disbelief, Instagram hashtags actually work!

Hashtag 52

Hashtag Analytics Instagram Sentiment 52

Convince & Convert

MARCH 8, 2011

Given competition of that magnitude, why should people spend time reading yours? Are you trying to build community and kinship around your company? “People Read Our Blog Because It Helps Them __&#. What other blogs do they read? “After Reading, We Want Blog Visitors to _, or &#. Answering questions?

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Questions Sample Samples Blogosphere 146

Hootsuite

JULY 8, 2019

One in five has bought a product based on an influencer’s recommendation. An Instagram takeover is when someone temporarily takes over another account to create and share content—usually on behalf of a brand. The takeover host might be a celebrity, an influencer, or even a team member. A step-by-step guide to executing a successful takeover.

Hosting 111

Hosting Instagram How To Hashtag 111

Hootsuite

AUGUST 11, 2020

Whether you’re a freelance social media professional or you work at an agency, you need to understand how to use a proposal to build business. Maybe you’re responding to an RFP (request for proposal). Or maybe you’re sealing the deal with a lead your sales team has been nurturing. What is a social media marketing proposal?

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Proposal Template Templates RFP 143

Convince & Convert

FEBRUARY 8, 2011

Today is the official release date of The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter & More Social , my new book co-written with my friend Amber Naslund about how companies need to retool from the inside out to meet the real-time business challenges presented by social media. That impacts HR and hiring.

Radian6 134

Radian6 Case Study Microsoft Forums 134

Convince & Convert

OCTOBER 27, 2010

Jeff Widman of Brand Glue (a Facebook fan page management company) has studied this phenomenon by mining Facebook API data, and found that 99.5% Let’s say you “like&# 6 new company Facebook pages this month. Let’s say you “like&# 6 new company Facebook pages this month. Slim and none.

Facebook 158

Facebook Metrics Feed Feedly 158

Social Media Marketing

JULY 18, 2013

Altimeter''s Charlene Li and Brian Solis have released an e-book on the topic, called The Seven Success Factors of Social Business Strategy that focuses on vision, governance, strategy, tools, technology and leadership, among other things. These are those links. Here are four keys to turning customers into brand advocates.

Social Media 167

Social Media Flipboard Hashtag Metrics 167

Convince & Convert

OCTOBER 12, 2011

A Great New Social Media Book. The other thing that I want to talk to you about today is this book, No Bullshit Social Media ” (affiliate) written by my friends Erik Deckers and Jason Falls. They both live within a couple of hours of me here, so great book for the region. That’s not who this book is for.

Social Media 115

Social Media Small Business iPad Policies 115

Twist Image

SEPTEMBER 22, 2017

Check out these six links that we're recommending to one another: . But when the currency we set them on is clicks, we sometimes bring out the worst in ourselves or recommend products ( Amazon suggesting other pieces of bomb-making equipment when you buy an ingredient that can be used to make explosives.) Here's exhibit A."

Hotels 40

Hotels Advertising Publishing Data 40

Hootsuite

JANUARY 10, 2024

With the right software, companies with minimal resources can compete with the big boys. Read on for our master list of the best AI marketing tools for 2024. If you are a small team or solopreneur wanting to scale your reach and analytics capability, AI marketing tools can be a game-changer. AI marketing tools for social media 1.

Tools 99

Tools HootSuite Price Marketing 99

Keyhole.co

MARCH 3, 2023

million subredditsas per Reddit metrics. In this guide, we’ll walk you through the basics of Reddit, covering the layout, jargon, and types of users—and give you the actionable advice you need to make the most of this incredibly popular, yet underused social marketing platform. Let’s dive in. What is Reddit? In 2021, there were more than 2.8

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Reddit Marketing Lurker Posterous 52

Proactive Report

DECEMBER 4, 2013

You can measure these by some of the audience’s actions – Did they like what they read or watched? Where did they go after they clicked that link – did they read more pages, fill in a form? If you are not yet familiar with the Barcelona Principles, read this. Did they comment and express an opinion?

Netvibes 81

Netvibes Repository Metrics Press Release 81