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What does it take to start a career in professional blogging?

SocMed Sean

In affiliate sales or marketing, you include banners or links to a company on your blog. When a visitor to your blog clicks on a link to the company’s site and makes a purchase, the company pays you a portion of the sale. The downside is that the commissions paid by big company affiliate programs can be relatively small.

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Monday Roundup: Content Counts

Waxing UnLyrical

Why: A great free PR Resource Kit by Cision (full disclosure: client, this year I’m organizing and hosting several media panels for them), that provides resources to improve your content as well as a Q&A with media pros in NYC. Behind the Story: Q&A with the Media, presented by Cision.

Content 205
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What Marketers Need to Know About TikTok

Ignite Social Media

app, which was acquired by the Beijing-based media company, ByteDance, who had launched the original TikTok app in China in 2016. We recently hosted a webinar on TikTok. From identifying partners to FTC disclosures to measuring analytics, it can get a little messy. You can view the recording below: Who is Using TikTok?

Marketing 217
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Klout, the Super Bowl, and Our Addiction to Shooting the Messenger

Convince & Convert

According to the Indianapolis Super Bowl Host Committee , Klout was used to help identify the participants, and the list was augmented manually with known local bloggers, gadflies, and connectors. A quick (albeit cursory) check of content created by the Social 46 shows that disclosure is wholly absent. Instagram shot from @meggiehd.

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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues. Why AI ethics matter Companies are already investing in AI, but the difficulty is ensuring responsible use.

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25 Questions I Ask About B2B Content Marketing

Convince & Convert

At Convince & Convert we’ve been doing a lot of content marketing strategy work for B2B companies lately, and while every client circumstance is different (which is what makes consulting an interesting endeavor), I’ve definitely found some common themes and typical areas for improvement. View more lists from.

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Rewired PR: Neuroplasticity and Public Relations

Waxing UnLyrical

Marketwired (disclosure: former client) recently asked me to contribute a couple of pieces to their blog, under the umbrella concept of “PR Rewired.” Still around, but nowadays, more often than not, those newsrooms are hosted on our own sites, perhaps even as blogs. Rewired PR. The newsroom?