Klout Adds WordPress But Not For Self Hosted Blogs?
OCTOBER 3, 2011
Apparently the new addition only covers WordPress.com hosted blogs and not self hosted blogs. Anyone that goes to the trouble of self hosting a blog typically is serious about their blogging. Most of the successful and lasting blogs you find online are self hosted. But to not include and factor self hosted blogs is a serious miss on Klout’s part.
A Mobile Marketing Strategy That Helps First, Sells Second
Techipedia: Tamar Weinberg
JULY 11, 2013
Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences. Mobile research and commerce lifestyle is more ubiquitous among today’s younger consumers. This is a guest post by Jay Baer.
The Transistor Radio and the Dawn of Mobile Media
AUGUST 12, 2015
In a way, it marked the beginning of our mobile society, which would be fully realized in our current decade given all of the devices available today. In 1954, phones were in homes, offices and street corners, computers were monstrous machines used by large companies, families gathered in living rooms to watch television, and tablets were medicines prescribed by doctors.
The Future of Social Media Is Mobile. Are You Ready?
JUNE 28, 2016
There’s no denying the trend that mobile is taking over the digital landscape, particularly amongst the 18-34 year old demographic. Already 1 in 5 minutes of all digital media time is spent on social sites or in social media apps, and nearly 80% of all social media time is spent on mobile. Visual Content Is King on Social and Mobile. There are currently 2.6 billion by 2020.
Why I Chose SiteGround for Web Hosting
FEBRUARY 8, 2016
In the 14 years since purchasing ariherzog.com, I’ve paid several companies for web hosting. From To the uninitiated, content doesn’t exist on its own but resides on servers that are connected to the internet and eventually can be seen on your computer or mobile device. I don’t know any blogger, company, or website owner that operates their own server. Everyone — person and business — rents space for a monthly or annual period of time with a hosting provider. For the past three years I hosted my site with HostGator.
Using Mobile Surveys for Immediate Customer Insights
MAY 25, 2014
Mobile surveys is something that intrigues me - so I asked Mark Penson to share his insights into mobile surveys (watch out tomorrow for our interview on The Engaging Brand podcast ). Forget Email Surveys: Use Mobile Surveys for Immediate Customer Insights. Use people’s mobile devices to ask them about your brand— while they’re experiencing your brand. modern, convenient mobile survey, quiz or contest during this experience can feel like a natural part of the experience itself. Brand your survey with your company logo, background image and colors.
7 Tips to Leverage the Power of SMS Marketing
Convince & Convert
MARCH 18, 2016
There are some companies who fully integrate SMS marketing into their business strategy and others who see it as a side project. According to a survey by ScanLife , 89% of customers use their mobile phones while shopping, and 64% of Americans own a smartphone as of 2015. Given this, which company do you think will have a more successful marketing campaign? Know Thy Customer.
101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
AUGUST 5, 2013
Rapidly growing companies? WordPress Hosting SEO ). Furthermore–75% of social media users “object to major companies and platforms using their personal information for commercial purposes.” WordPress Hosting SEO ). As universal as business use of social media can seem to be, 26% of companies still block access to social media sites in their workplaces.
Why You Need to Invest in Responsive Web Design
Convince & Convert
OCTOBER 5, 2015
In the past, companies didn’t have websites. The same plot has rung true with mobility and multi-device support for websites and cloud-based applications. We are at an “essentialness” point, as Google has made it crystal clear that websites should be responsive (mobile-friendly). Learn a lot more about Google’s view of mobile SEO here. Why the change?
Make Your Website Living with These Five Elements
MAY 14, 2015
If you last updated your website a few years ago, you should reevaluate your company needs because business sites have been evolving as rapidly as other technological and social media platforms. Websites represent the public face your company presents to the world, and an outdated site structure conveys a stale and static image. By Willy Gissen. Responsive Design. Website Media Room.
How to Use Facebook for Business and Marketing
Techipedia: Tamar Weinberg
MAY 5, 2010
In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. Promotional products company rushIMPRINT features on its Facebook page a tab of products for sale. Go here.
Why Apps Fail and Other Mobile Marketing Truths
Convince & Convert
AUGUST 1, 2012
It’s Jay Baer from Convince & Convert live today with my friend, a very special guest, Simon Salt , who is a digital strategist and the CEO of IncSlingers and the author of the brand new e-book, “The Shorty Guide to Mobile Marketing” Simon, how are you, good sir? It’s called, “The Shorty Guide to Mobile Marketing” Are there other Shorty Guides or did you pick that name, or is that sort of a category? wanted to bring something out that was on a mobile device, quick-hit, just you can read it… Jay: Yeah. Why Mobile Apps Fail.
6 Ways to Attract Return Visitors to Your Blog
Convince & Convert
MARCH 10, 2016
Construct an Attractive, Clean Design for Desktop and Mobile. This means that it needs to look clean, inviting, and easy to navigate for people utilizing mobile and desktop devices. Avoid too many buttons and social icons, and do away with Flash, pop-ups, hover menus, and large images that may take a while to load on a mobile screen. It’s time to get to the root of the problem.
5 Things You Should Know About the LIFT 2016 Speakers
AUGUST 18, 2016
In his breakout session, “Pay to Play: Mobile Ads that Boost Social Sales” on the same day, Ron Schott, Sr. Communications Manager, Global Campaigns at Microsoft, will focus on increasing conversions and sales from mobile social ads. NEW YORK, NEW YORK – JULY 8 : Fast Company editor Robert Safian in the Fast Company editorial offices on July 8 2011, in New York.
The Future of VoIP
MARCH 24, 2012
With the advent of the Internet and the popularization of mobile phone use, people have reverted back to non-verbal forms of long distance communication, at least as far as preferences go. It’s for these reasons that companies such as MegaPath VoIP is seeing such success of late despite an overarching drop in consumer demand. Why wouldn’t you? Takeaway.
Websites Will Become the AM Radio of the Internet
Convince & Convert
AUGUST 25, 2013
Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences. Jay is the founder of [link] and host of the Social Pros podcast. When they need you, they’ll engage. agree.
The 6-Step Path to Creating Inherently Useful Marketing
Convince & Convert
AUGUST 7, 2013
It’s marketing customers actually want, instead of marketing that companies think they need. Since then, companies of all sizes and shapes and descriptions are embracing Youtility as the way to break through in today’s hyper-competitive environment where every cute puppy video and new meme jostles for attention with company messages. Youtility Can Be Offline Too. Enjoy!
4 Ways This Big Brand Blew It on Twitter
Convince & Convert
SEPTEMBER 22, 2013
Mobile crossed that line. Evidently, T-Mobile was strategically eavesdropping on this thread, and proactively reached out to dissatisfied tweeters: @LachonPhillips On #teammagenta you wouldn’t have to put up with that. Matt M — T-Mobile (@TMobile) September 20, 2013. Did you know that T-Mobile is “team magenta?” image from bigstock.com. Unclear Benefit.
The 2011 #Nifty50 Top Twitter Men Reprise
JUNE 6, 2011
Penenberg’s ( @Penenberg ) Fast Company article: “Social Networking Affects Brains Like Falling in Love” examines research by neuroeconomist Paul Zak that suggests social networking triggers the release of the generosity-trust chemical in our brains: Oxytocin (known as the cuddle chemical). This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives.
Ways to Use Google+ Hangouts for Business
JANUARY 19, 2013
While some companies are using Google Plus Hangouts for conducting meetings, here are five additional ways any business can benefit from Hangouts: Use Google Plus Hangouts for Mobile Meetings. Smart phones, tablets, and other new tools such as NFC business cards are changing the way we do business on the move, and Google Plus takes full advantage of the benefits of mobile technology.
Best Internet Marketing Posts of 2010
Techipedia: Tamar Weinberg
JANUARY 5, 2011
Local/Mobile Search. How to Develop a Social Media Strategy: A Roadmap for Integration (Very Official Blog): Shannon Paul did an amazing job on this post that presents questions and answers that will help companies consider their goals for the creation of a social media strategy. Why not see how some companies are gaining from it right now? All companies do. Enjoy!
Marketing Automation, Set It and Forget It
JULY 26, 2012
Whether you’re a B2B or B2C company, it’s advantageous to manage your customers and prospects in one of the many customer relationship management (CRM) systems. If you’re like many companies, you employ a marketing individual or team to collect your contacts information and execute campaigns in somewhat of a batch and blast situation. Your programs will also be able to run outside of your companies work hours. With the expansion of mobile devices and tablets many people continue to work after they get home or into late hours. Probably everyone.
9 Videos on the Digital Future
APRIL 1, 2013
Vocus is hosting the Demand Success 2013 conference in Washington, DC this June 20-21. Given how much of the current web — social and content marketing included — revolves around search, voice search represents a game changer, especially given mobile use with Siri and Google Voice Search. Responsive Design and Experience in the Mobile Era. Happy April Fool’s Day!
Time For Digital Transformation
JUNE 19, 2014
It really was an incredible evening (and book launch) that hosted over three hundred guests, who came and watched a conversation about the book with Seth Godin (you can watch the full video of the presentation below). Think about this: the rise of connected devices has already relegated the PC to an accessory for mobile. Google has bought a bunch of robotic companies. mobile.
themarketingblog@wordpress on Mobile
The Marketing Blog
JULY 14, 2008
Marketing, Social Media & Branding Blogs in India July 14, 2008.8:16 am themarketingblog@wordpress on Mobile Jump to Comments There was a time when mobile version of a website used to be a rarity. The trend appears to have changed now and today’s development-teams have to consider the compatibility of their website/blog with mobile phones. The process of creating a mobile version of your site/blog is pretty easy and takes less than 2 minutes – thanks to a company called MoFuse. Home About In the Media YoMacha: India’s Hot or Not ?
How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media
Convince & Convert
MAY 10, 2013
Scott Gulbransen , Director of Social Business Strategy at H&R Block , joins the Social Pros Podcast this week to discuss the structure of social that allowed 90,000 H&R tax professionals to mobilize in unison earlier this year, driving engagement at a local level, and dealing with federal regulations as a financial services company in social media. Listen Now . Holy Social!
Shanan & Kate’s Excellent QR Code Adventure
NOVEMBER 29, 2011
This Fall the University at which I work hosted a career fair, cramming booth-after-booth of employers looking for new recruits into the main gymnasium. Many of the groups were providing QR codes with links to non-mobile sites. There are a lot of pretty booths out there that tell you absolutely nothing about what their company does. Image: Optiscanapp via Flickr, CC 2.0.
Sharing and Collaboration
JUNE 10, 2013
This collaborative shift is caused by technology in the form of social and mobile, and a new “we” ethos brought on by millennials. Some collaborative customers may not want to maintain or would not have access to offerings prior to companies like AirBnB and Uber. Businesses think they own their products and experiences. Not Everyone Wants, Needs or Can Afford to Own.
The Pillars of Online Marketing Success in 2014 & Beyond
OCTOBER 14, 2014
Develop for Mobile First. Cyber Monday in 2013 saw retail sales via mobile devices hit $400 Million in the US alone. Mobile is booming and adoption is expected to increase until we have phones and tablets coming out of our ears. At least having a mobile responsive website / blog is mandatory and every piece of content created for engaging users should be optimized for mobile.
Is Google+ the Next Big Social Media Site for Business?
The Social Media Incubator
JULY 28, 2011
Shorter term, Microsoft (Office, Windows), Apple ( App store ), companies like YouSendIt , and cloud back-up/storage companies like Carbonite , DropBox , etc. Google+ also needs to be made available to their business-level premium customers, who pay $50/year per user for Google apps, which includes email hosting. expect Google+ use to explode, just like hosted gmail premium has exploded in the business community already. Google+ is getting a lot of attention right now due to the “rivalry between Google and Facebook, which is heavily partnered with Microsoft.
Engaging the Right Audience on LinkedIn
APRIL 12, 2012
Several weeks ago, LinkedIn launched the LinkedIn Follow Button allowing followers to follow a company page on LinkedIn directly from owned assets like web pages and blogs. This week LinkedIn launched two new products that allow companies to more effectively engage the followers they have. Status updates about events can target the local city or region where the events are hosted.
Social Media is the Back Channel for Teen Angst
Direct Marketing Observations
OCTOBER 6, 2014
Not much different than what adults and companies do, but what one has to question though, is the impact. For girls in particular danah nails it: “Drama is the language that teens—most notably girls—use to describe a host of activities and practices ranging from gossip, flirting, arguing, and joking to more serious issues of jealousy, ostracization, and name-calling.”. It resonates.
8 Tips for Social Video Storytelling
MAY 2, 2016
Amy DeLouise is a video director-producer who specializes in telling real people stories that help nonprofits and companies tell their brand story. Viewers may be switching platforms—that is, they will start viewing on a mobile device, then switch over to a desktop or large screen to continue consumption. 75% of the world’s mobile data traffic will be video by 2020 (Cisco).
The 2014 Digital Marketing Ecosystem
JANUARY 8, 2014
Take this common example, a company exec or CMO attends an industry event and buys in to the latest marketing craze. They hear buzzwords like mobile marketing, SEO, retargeting, inbound marketing, or social media engagement. How does the CRM connect to the company’s sales data? Do the tools handle multiple lists of multiple companies and different permissions for all?
This Is Being Recorded. By You
MAY 8, 2012
Now, with the ubiquity of smartphones and mobile connectedness, it has never been easier to share with the world our each and every move (look no further than Facebook's one billion dollar acquisition of Instagram - a social network for mobile photography). The founding host and producer of CBC 's Definitely Not The Opera and the current host of Spark (a radio show and podcast about the intersection of technology and culture) spent this past year digging deeper into self-tracking and what this means about our society and who we are. mobile. mobile photography.
5 Tips for a Fantastic Marketing Conference
OCTOBER 25, 2012
Bring in the Big Dogs – Not every company has the resources to hire famous celebrities, bands, and entertainers to attend their conference. Some of them might come from your company but it is much more powerful if they don’t. If you’re going to put on an event then be a good host and go overboard in providing the essentials. Content Marketing Email Marketing Online Advertising Social Media conference event event marketing keynotes live mobile sms speakers statisticsStart off by introducing the problem. The more stories you tell, the better.
ebay X.Commerce & If Indian eCommerce has Missed the Bus?
SEPTEMBER 16, 2011
ebay realises that to win this battle, it has to play the end-to-end game; meaning ebay wants to control, payments, logistics & supply chain, multichannel customer experience & transaction, enabling hosted shopfronts, and providing scale & targetd reach to SMBs, large enterprises or C2C merchants. PayPal: mobile and web payments (USD1.5B). 6. Mobile Marketing!
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. eMarketer ).
Video Marketing For Your Business
OCTOBER 18, 2015
It’s the progress of mobile technology and the ease with which people can shoot footage on their phones and then upload it to the Internet is incredible. Remember, as companies engage through social media, content has to be relevant, not spammy, providing current and potential clients with value. Pinterest (Videos hosted on YouTube and Vimeo are pinnable and playable on Pinterest ) and Pinterest Promoted Pins, Cinematic Pins. Periscope and Meerkat are live streaming video mobile apps allowing you to “go live” via your mobile device anytime and anywhere.
Siteminis Launches Mobile Commerce Solution
MARCH 26, 2010
Have you been looking to turn mobile phone “browsers” into buyers? Now can now turn your mobile website into a brand consistent, fully functional m-commerce destinations without losing control or profits to third parties — regardless of the type of cell phone or carrier your customers use. – Removing reconfiguration of mobile Web sites with each new phone operating system.