Josh S Peters

FEBRUARY 24, 2009

I wanted to have this disclosure open and out there so when I talk about the company and the truly awesome work being done you know that I am working for them right now and you’re not feeling mislead. Today I have started a new chapter in my career as a social media sherpa (consultant). 'll check and say.

Lijit 100

Lijit Consultant Project eBook 100

Twist Image

DECEMBER 9, 2012

He is the author of two excellent books ( Gamestorming and The Connected Company ), and is currently the SVP of Strategy at the Dachis Group. In full disclosure, I was most interested in speaking with Gray after reading The Connected Company and did not even realize that he was also the author of Gamestorming. business book.

Company 96

Company Groups Groups Social Networking 96

Writtent Blog

JUNE 27, 2013

Research by the NN Group has found that while the average website visit lasts less than 60 seconds, the first ten seconds are the most important in how a prospect will perceive your website, and ultimately your company. Here are some examples of companies getting it completely right: 1. Sounds easy enough, right?

Company 96

Company Brands Widget Policies 96

Twist Image

DECEMBER 6, 2011

It's a question of scruples: is what you do off of the company's time any of the company's business? That being said, when you're on the job, you are the company (or at least a representative of it). Did RIM as a company have anything to do with them being drunk? You are the company that you keep. Of course not.

Company 102

Company Travel Privacy Airlines 102

The Realtime Report

JANUARY 23, 2020

The answer is a tactic called progressive disclosure. Your website is a major representation of your company and brand. A bad website can greatly tarnish a company’s credibility—but a quality website can help a company extend its sphere of influence and create leads.” – Sweor. We’ll pour one out for your content writers.

Sites 248

Sites Small Business Study Conversation 248

Sprout Social

SEPTEMBER 26, 2023

Most companies were uncertain of the groundbreaking tech—concerned about data security and compliance requirements. Whenever a company says they have an AI feature, you must ask them—How are you powering that? When you put something into ChatGPT, you’re sending the data outside the company.

Policies 109

Policies Marketing How To Guidelines 109

Hootsuite

AUGUST 10, 2021

The FTC takes disclosure very seriously. Make sure you build disclosure guidelines into your agreements with influencers. Or they might do so in such a subtle way that the disclosure is effectively hidden or incomprehensible. ad and #sponsored are great hashtags to use for disclosure. However, they do not always do so.

Influencer 145

Influencer Social Media Marketing How To 145

Later

DECEMBER 10, 2019

When Do the FTC’s Rules of Disclosure Apply? In fact, in 2019, the FTC sent letters to 21 Instagram influencers (including Lindsay Lohan and Naomi Campbell), warning them that publishing sponsored Instagram posts on their personal accounts without “clear and conspicuous disclosure” is a breach of the rules.

Instagram 80

Instagram FAQ How To Influencer 80

Dave Fleet

MAY 28, 2020

When Bill Doern asked if I would participate once again this year I readily said yes, and on a Friday afternoon this Spring I listened and provided feedback on social media strategy presentations by 10 teams of aspiring digital marketing professionals.

Strategy 195

Strategy Social Media Committee Resources 195

Dave Fleet

MAY 28, 2020

When Bill Doern asked if I would participate once again this year I readily said yes, and on a Friday afternoon this Spring I listened and provided feedback on social media strategy presentations by 10 teams of aspiring digital marketing professionals.

Strategy 195

Strategy Social Media Committee Resources 195

Ignite Social Media

NOVEMBER 27, 2019

The FTC released a new disclosures guide for influencers and the changes could impact your influencer marketing programs. Among the new changes, disclosures must now be in close proximity to the product and be clear about the relationship. Written disclosures are only okay if the product was the only thing the influencer received.

Trends 96

Trends Influencer Instagram YouTube 96

Convince & Convert

JANUARY 13, 2011

“Once upon a time, customer contact was centralized around the switchboard, and the phone was the preferred method for communication between companies and customers. Listening helps make sure that the language you’re using as a company is the same language being used by the people you’re hoping to hook. Research and Development.

Company 140

Company Conversation Radian6 Social Graph 140

Oktopost

NOVEMBER 12, 2020

This feature can help B2B companies generate highly-qualified leads on social media and build a product community by spotlighting featured customers, gathering reviews, and driving valuable action. The companies you highlighted can choose to remove themselves from your page if they don’t want to be displayed as a customer.

LinkedIn 129

LinkedIn Products B2B Review 129

SocMed Sean

JANUARY 27, 2022

In affiliate sales or marketing, you include banners or links to a company on your blog. When a visitor to your blog clicks on a link to the company’s site and makes a purchase, the company pays you a portion of the sale. The downside is that the commissions paid by big company affiliate programs can be relatively small.

Blogger 130

Blogger Adsense Insurance SEO 130

Firebelly

DECEMBER 18, 2011

We make it a point to hang out regularly and collaborate (disclosure: he’s a Firebelly Marketing client and our attorney). Is there legal risk for companies with social media marketing programs? From a regulatory standpoint, marketers need to be mindful of disclosure obligations. And an expert on social media law.

Guidelines 195

Guidelines Blogger Journal Privacy 195

Sherrilynne Starkie

SEPTEMBER 22, 2012

Soon Twitter came to the attention of Facebook’s Mark Zuckerberg who offered Biz and co-founder Jack Dorsey $500 million for the company, which was at the time valued at $25 million. Full disclosure: CIRA is client of Thornley Fallis Communications. They turned the offer down. Editor’s note: I’d have taken the cash!).

Storify 317

Storify Social Capital Yahoo Apple 317

Dave Fleet

MARCH 5, 2012

” Following that mantra, if you look at the changes Facebook has made over the last year as a continuum, the company has significantly tilted the scales away from engaging content – from brands creating communities with their customers – and towards paid advertising.

Content 375

Content Marketing Advertising Analysis 375

Harp Interactive

MARCH 9, 2010

While social media is liberating brands and opening up new grass-roots level channels for connecting with the consumers, it is also posing new challenges for companies in terms of managing and controlling all that free flowing external communication. Companies should set forth clear limits and a list of “don’ts”.

Guidelines 270

Guidelines Policies Social Media Brand Monitoring 270

Convince & Convert

JULY 7, 2014

I mentioned that I am an investor in that company, and Chris said, “You are? And since your visits to this site, and your email clicks, and your podcast listens help generate the sponsorship revenue that (in part) allows me to make those investments, I’d argue that you’re a part of these companies too, at some level.

Startup 168

Startup Crowdsourcing Badge B2B 168

Social Media with Romona

JUNE 16, 2020

Disclosure: Some companies that I mention are my marketing and training partners. Read to stay up-to-date on the best practices of social media marketing, email marketing, online marketing, affiliate marketing, and personal branding. I am an affiliate of others. I get commissions for purchases made through… Read more.

Domain Name 60

Domain Name Buy Affiliate marketing Training 60

Dave Fleet

AUGUST 22, 2011

Dell, Starbucks, and so on (disclosure: Starbucks is an Edelman client). Because you’re much more likely to be able to relate to one of these companies than you are to the giant first movers. How other companies have successfully used social media in the B2B space. It brings new case studies to the table.

Review 369

Review Case Study B2B Marketing 369

Dave Fleet

JULY 18, 2011

Online customer support is one of the key trends confronting companies as they embrace social business and look to interact with their consumers online. As social support grows in reach and popularity, companies are facing the conundrum of how to successfully scale. Here are eight pointers for scaling your customer support: 1.

Tips 353

Tips Social CRM Reputation Knowledge Base 353

Waxing UnLyrical

FEBRUARY 17, 2015

Disclosure & Candor: The Two Most Powerful Ingredients Of Trust. Why: “Leaders who can’t be trusted, or who fail to build trust ultimately lead organizations that make mistakes and misbehave,” says James Lukaszewski in this PRSA post that discusses how disclosure and candor impact trust.

Reputation 100

Reputation Consultant Flickr Publishing 100

Convince & Convert

AUGUST 20, 2015

This disclosure is required whenever we give them anything of value , such as monetary payment, merchandise credit, product, or donations in their name. Q: Have you ever had to ask a blogger to remove or edit a post because you were worried it didn’t follow disclosure rules? This also applies to social posts !

Guidelines 60

Guidelines How To Blogger Review 60

Hootsuite

APRIL 26, 2023

Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees. The standards on disclosures of protected health information are particularly relevant. What does HIPAA say about social media? HIPAA does not explicitly say anything about social media.

Social Media 93

Social Media Health Care Tips Policies 93

Waxing UnLyrical

JUNE 28, 2018

Every company, every organization, every person, needs to do a better job telling their story. That goes for agencies and companies, big brands and boutiques, nonprofits and associations — even government entities. and make the company itself the character. Full disclosure: ACH is a client of mine. The company itself?

Chemicals 187

Chemicals Creative Commons Consultant Organization 187

Ignite Social Media

JANUARY 8, 2024

It’s a very important metric for e-commerce companies that can take a website visitor all the way through a sale. What does CPA mean? CPA means Cost Per Acquisition. The cost of acquiring a new customer through your social media efforts. The lower the CPA, the more viable the business is generally.

Social Media 124

Social Media CPA CPM CPC 124

Dave Fleet

JUNE 17, 2010

According to the company, 20 per cent of US consumers have purchased something from a retailer using their cell phone. Disclosure: Rogers and Zoompass are both Thornley Fallis clients). Electronics marketplace Retrevo this week released a new study suggesting that mobile shoppers have doubled since February. What about you?

Mobile 304

Mobile Retail Smart Phone iPad 304

Ignite Social Media

APRIL 2, 2020

app, which was acquired by the Beijing-based media company, ByteDance, who had launched the original TikTok app in China in 2016. From identifying partners to FTC disclosures to measuring analytics, it can get a little messy. Its origins here in the West can be traced back to 2014’s Musical.ly

Marketing 217

Marketing Authentication Trends Feed 217

Sherrilynne Starkie

MARCH 21, 2018

So when The State of Influencer Marketing report, published by Klear, a marketing software company, stated that influencer relations activities have grown by 198 per cent in a year, it was no real surprise. New guidelines from the Federal Trade Commission which require full disclosure of commercial relationships are driving this trend.

Influencer 90

Influencer Automotive Marketing Guidelines 90

Waxing UnLyrical

MARCH 6, 2013

Disclosure, Oxfam America was a client last year and I had terrific fun working on the 2012 IWD campaign. “While the food system is complex and its problems multi-faceted, we know that the world’s largest food and beverage companies have enormous influence. My favorite brand disappoints.

Twine 246

Twine Brands Policies Campaign 246

Waxing UnLyrical

JULY 8, 2013

Why: A great free PR Resource Kit by Cision (full disclosure: client, this year I’m organizing and hosting several media panels for them), that provides resources to improve your content as well as a Q&A with media pros in NYC. Behind the Story: Q&A with the Media, presented by Cision.

Content 205

Content Resources Consultant Flickr 205

Hootsuite

JUNE 29, 2023

A social media policy details how the company should be portrayed on social media platforms. Just be sure to tailor your rules to your company’s needs while considering what’s useful for your team. Branded accounts or hashtags If your institution uses company accounts or hashtags, list them here for your team.

Guidelines 78

Guidelines Template Templates Social Media 78

Waxing UnLyrical

MARCH 5, 2013

Whether you are a manager, an entrepreneur, a solo PR pro, a 20-something worker who is a cog in the machine at this point in her career, or the CEO of a Fortune 500 company, you are well served to always consider others thoughts. ” In her mind, it appears to mean succeeding at a Fortune 500 company. While I disagree with Ms.

Yahoo 250

Yahoo Widget Flickr Social Media Management 250

Social Media with Romona

JUNE 30, 2020

Disclosure: Some companies that I mention are my marketing and training partners. Read to stay up-to-date on the best practices of social media marketing, email marketing, online marketing, affiliate marketing, and personal branding. I am an affiliate of others. I get commissions for purchases made through… Read more.

Affiliate marketing 40

Affiliate marketing Training Social Media How To 40

Socialized

OCTOBER 6, 2009

The FTC’s updated Endorsement Guides (PDF) define those circumstances under which disclosure must be made, removing what many thought were gray areas of the law. The FTC also recognizes, for example, “the ‘near-endless’ variety of possible relationships between bloggers and the companies about whose products they blog.”.

Questions 195

Questions Blogger Guidelines Advertising 195

Dave Fleet

AUGUST 12, 2010

The difference lies in the fact that there is trust and disclosure with a partner, and often times, they are brought into high level discussions. Why, then, do we throw stones at companies and critique their responses? Agencies can be completely different than in-house PR. Think of your own Twitter stream.

Radian6 283

Radian6 Exercises Journal Social Media 283