Sprout Social

JUNE 14, 2022

A growing set of Baby Boomers are dominating platforms from Instagram to TikTok, proving that social stardom has no age limit. Grace and Frankie —a show almost entirely based around the concept of aging—debuted the second half of its final season at #2 on Netflix in the US. Expanding into older demographics makes sense for brands.

Influencer 98

Influencer Authentication Class Travel 98

Sprout Social

MAY 19, 2021

Now, customers are shifting to social for praise, complaints and everything in between. Creating a social media interaction strategy is essential for long-term customer satisfaction. Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways.

Engagement 136

Engagement Brands Review Influencer 136

Hootsuite

MARCH 11, 2020

LinkedIn is the biggest social platform that caters directly to business professionals. It doesn’t matter if you’re looking to share great content for your brand, looking for talent, or reaching a new audience—it’s a powerful platform. Use them to narrow down your targeting efforts—and boost your social impact.

LinkedIn 138

LinkedIn Social Media Marketing HootSuite 138

BeingOptimist

JULY 15, 2021

Tik Tok is undoubtedly the best channel for brand marketing mainly because of the little to no competition here. Nevertheless, beginners into using this platform might not know how to use it for marketing their company. The videos should be less than 60 seconds and more than 150 seconds long. Discover the Platform.

Strategy 98

Strategy Marketing Case Study Hashtag 98

Sprout Social

JULY 5, 2022

As the second most popular website in the world , YouTube’s impact can’t be overstated. Your brand can (and should) leverage YouTube to grow your community, maximize your SEO value and help reach your larger business goals. Use these inspiring, educational and entertaining YouTube video ideas to supercharge your brand’s channel.

YouTube 130

YouTube Video Authentication Education 130

Sprout Social

SEPTEMBER 2, 2020

Video is taking over social media at large. That’s exactly why brands are integrating video into their content strategies and racking up huge viewership in the process. That’s exactly why brands are integrating video into their content strategies and racking up huge viewership in the process. Short-form?

Instagram 143

Instagram Video Brands Compete 143

Pam Moore

JANUARY 14, 2020

Personal branding can not be ignored in 2020. Even if you are not a marketer and never want to be one, you have a personal brand regardless if you have consciously designed it or thought about it or not. Setup your social profiles online. Share an inspirational quote on social media. Your personal brand is: .

Brands 78

Brands Training Template Templates 78

Pixlee

JUNE 8, 2021

Naturally, social media had to catch up. . Users on Twitter, Facebook, and Instagram frequently express their concerns about the environment, urging companies take Corporate Social Responsibility (CSR) more seriously. This rising demand for greener business practices has forced companies to rethink their social media strategies.

Instagram 52

Instagram Engagement CSR How To 52

agora pulse

DECEMBER 17, 2019

As director of Contentworks Agency , I’m using December to plan for 2020 and make a commitment to improving and evolving my social media strategies. So, let’s look at some New Year’s resolutions that social media managers should consider. TikTok is growing faster than similar social video sharing apps like Snapchat and Vine.

Social Media 82

Social Media Authentication comScore Social Media Management 82

Sprout Social

AUGUST 22, 2022

The second-most popular social platform has come a long way since the “Charlie bit my finger” days. With 51% of consumers anticipating YouTube will be one of the social media platforms they use most this year, it’s a digital space your audience most likely uses. The answer is probably “YouTube.” Search YouTube comments.

YouTube 72

YouTube Features Engagement Hashtag 72

Social Media Strategies Summit

SEPTEMBER 12, 2019

In 2019, US advertisers are expected to spend nearly $60 billion on programmatic advertising. And that number is expected to grow: by 2021, almost 88% of all US digital display ad dollars will transact programmatically. Social Engagement. Programmatic Display Ad Spending. Source: eMarketer. What is programmatic advertising?

Advertising 118

Advertising CPM CPC Buy 118

Hootsuite

OCTOBER 27, 2020

More than 4 billion people around the world now use social media each month, and an average of nearly 2 million new users are joining them every day. The world is spending more time on social media too, with the typical user now spending roughly 15 percent of their waking life using social platforms. Essential headlines.

Report 145

Report Social Media Yahoo Analysis 145

Pixlee

DECEMBER 15, 2021

billion people use social media globally, and it is only predicted to increase to a massive 4.41 When examining brands that advertise, social media advertising was seen used by about 83% of marketers and ranked second in success behind SEO marketing. 49% of business videos are less than 60 seconds long.

Social Media 52

Social Media UGC Marketing Influencer 52

Later

MARCH 1, 2021

Social commerce — the process of selling products directly on social media — is revolutionizing the e-commerce industry. . In fact, the global social commerce market is estimated at $89.4 Later’s SVP of Marketing, Cameron Uganec , shares his thoughts and predictions: What Is Social Commerce? .

Social Media 79

Social Media Small Business Press Release Instagram 79

Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 Top executives: social media marketing is for thee, but not for me.

Social Media 100

Social Media Marketing Survey Metrics 100

Sprout Social

SEPTEMBER 30, 2021

Instagram is booming for brands right now. The Sprout Social Index 2021™, UK & Ireland report found 54% of UK consumers use Instagram. Social commerce is on the rise too, with 63% buying from social in the last year. According to Instagram themselves, a staggering 60% of users rely on the platform to find products.

Instagram 111

Instagram Bazaarvoice Retail Feed 111

Convince & Convert

JANUARY 8, 2014

Several interesting point in this study, including the fact that increasing brand awareness is the number two priority among respondents (which are incidentally a very broad pool of marketers – from entry level and small business, to 35+ years of experience and global enterprise companies). If So, Please Call Me.

Statistics 142

Statistics Marketing SMS Research 142

Unmetric

AUGUST 2, 2019

Which are the most followed brands on Instagram and how did they get there? Luckily, we have an Instagram analytics tool that tracks, among other things, which brands have the most followers. Instagram has proven to be a great platform for brands to market their products. What is their social strategy on Instagram?

Instagram 155

Instagram Brands Fashion Sports 155

Keyhole.co

JULY 18, 2023

Users also spend more time on TikTok than other social media platforms. minutes, which is more than double that of second-place Pinterest (5.06 In this article, we reveal some of the underrated TikTok marketing tips if you are a newbie and want to evolve into a social media guru. So, TikTok boasts a big audience. Engagement.

Tips 52

Tips Marketing Trends Influencer 52

Webbiquity SMM

SEPTEMBER 9, 2013

If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. Image credit: Young Digital Lab. It’s not quite clear why this is happening. And it’s not only Google. But what does it mean?

Directory 196

Directory SEO B2B Real Estate 196

Twist Image

MAY 13, 2014

If you take all of those issues and you roll it up into a bigger social media marketing mix, you would uncover that blogs and blogging should fall below the level of interest for most brands. I was taken aback by some of the data that was released yesterday in a WP Engine study on how consumers prefer original content from brands.

Press Release 104

Press Release YouTube Influencer Blogger 104

Rebekah Radice

JANUARY 7, 2019

It can be a scary proposition to analyze your social media performance, but without an audit, there’s zero room for improvement. I’ve broken down 8 steps to help you measure each aspect of your social media performance. Listen into this episode of the Brand Authority podcast and read the extended show notes below.

Social Media 145

Social Media How To Metrics URL 145

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. 25 Social Media Facts and Statistics.

Social Media 245

Social Media B2B Marketing SEO 245

Sprout Social

JUNE 25, 2019

If you’re struggling with your social presence these days, you aren’t alone. After all, businesses have their hands full when it comes to social media and customer expectations. But perhaps what’s most striking is just how many goals brands are tackling at the same time. Here’s a quick glimpse from Sprout’s 2019 Social Index.

Social Media 94

Social Media How To Marketing ROI 94

agora pulse

MAY 3, 2016

I set a timer and talk about some aspect of social media, digital or small business marketing. I’ve managed to squeeze my discussions into that 60 seconds only twice in 30 episodes. At the same time, I’ve learned to squeeze social media tips into 15-second segments. It’s not just big brands being creative.

Instagram 66

Instagram Video iPhone Tools 66

Social Media Marketing

MAY 22, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. Lee Odden has them.

Social Media 167

Social Media Yahoo Privacy Flipboard 167

Pam Moore

OCTOBER 28, 2019

It's why you have 8 seconds to make that first digital brand impression when your dream customer visits your blog, website or social network profiles. So why would we think that marketers and business leaders would think any different when it comes to social media? Social media is not a one night stand.

Social Media 60

Social Media Marketing Training Social Networking 60

yMarketingMatters

JUNE 22, 2012

While social media marketing like Facebook, Google+, Pinterest, Twitter, and LinkedIn are getting tons of interest, email is still KING. Daily activity for Facebook: 60 million updates. Boxshot King is great for creating awesome 3D images (without Photoshop) for digital products that you can offer as opt-in gifts. How much more?

List 257

List Organization Tips Newsletter 257

Sprout Social

OCTOBER 22, 2019

Since many people find company websites through Facebook, it’s a good idea to build a bridge between your social followers and digital leads. From buttons and posts to feeds and recommendations, you can introduce visitors to your more social side without them ever leaving your site.

Sites 79

Sites Features Embedding Facebook 79

yMarketingMatters

JUNE 22, 2012

While social media marketing like Facebook, Google+, Pinterest, Twitter, and LinkedIn are getting tons of interest, email is still KING. Daily activity for Facebook: 60 million updates. Boxshot King is great for creating awesome 3D images (without Photoshop) for digital products that you can offer as opt-in gifts. How much more?

List 217

List Organization Tips Newsletter 217

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. This research looked at 187 companies tracked over the past decade on the Minnesota Technology Twitter list.

Company 149

Company Twitter Software System 149

Writtent Blog

MAY 20, 2014

Another fellow marketeer heavily invests in an up-to-date, regularly updated blog and complementary social media; and his traffic and brand authority are skyrocketing. Another fellow marketeer heavily invests in an up-to-date, regularly updated blog and complementary social media; and his traffic and brand authority are skyrocketing.

Trends 95

Trends Content Marketing Curation 95

Buffer Social

SEPTEMBER 4, 2018

Looking to catch up on the latest social media news, but short on time? This week (episode #110) we’re chatting about all of this and more: According to an interesting article from Digiday , Facebook is shifting gears with brand advertisers. Part II: A Brand New Facebook Guide to Creating Video. We have you covered!

YouTube 71

YouTube Instagram Video Facebook 71

Buffer Social

JANUARY 25, 2018

Social media is changing at a rapid pace. For example, the content format Stories was introduced on several major social media platforms slightly more than a year ago. To succeed on social media, it’s essential to stay ahead of the curve and understand the latest social media trends. billion social media users.

Social Media 111

Social Media Trends Report Survey 111

Convince & Convert

MARCH 2, 2015

He’s been featured on 60 Minutes and in the Wall Street Journal. His 2014 book “What Happens in Vegas Stays on YouTube” was recently nominated for a Pulitzer Prize, and he was voted the second most likable author in the world (second only to Harry Potter creator, J.K. Release Your Brand.

Content 60

Content Marketing B2B Journal 60

Later

JUNE 19, 2020

Brand collaborations on Instagram are quickly becoming one of the most popular ways to grow your following and promote your brand online. Not to be confused with influencer partnerships, brand collaborations see two (or more!) brands team up to create a product offering that works across their combined audiences.

Collaboration 63

Collaboration Brands Instagram How To 63

Twist Image

APRIL 24, 2015

Those were the days when the idea that brands could pay to rank on a search engine seemed both foreign, and like the search engines were poisoning the well. The bigger media companies were skeptical about the Internet's power and new crop of content makers were blooming. Digital advertising is now a $50 billion dollar business.

Advertising 40

Advertising Publishing Data Engineering 40