Convince & Convert

FEBRUARY 11, 2015

In the design space, crowdsourcing is being embraced as an efficient way to tap into the mindset of the customer and mine ideas directly from target audiences. Landing pages are ripe for optimization through crowdsourcing. By crowdsourcing feedback on your landing page design, you’re provided the benefit of fresh eyes.

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Crowdsourcing Exercises Focus Group Forums 60

Laurel Papworth

MAY 14, 2010

And there are a lot of innovation crowdsourced communities online. By the way, only a totally evil company would ask the public for their ideas and then not even read them. So I got to thinking: what if we crowdsourced a solution? And my second question was… would BP listen to a crowdsourced solution?

Crowdsourcing 94

Crowdsourcing Social Media Social Networking Project 94

Webbiquity SMM

JUNE 7, 2010

One of the challenges in measuring the ROI of social media marketing is that the use of social networking and social sharing tools isn’t confined to the marketing group. Social media is being used in multiple functions across the enterprise, from product development (e.g. Tweet This!

Social Media 160

Social Media Crowdsourcing Technorati StumbleUpon 160

The Realtime Report

JULY 21, 2014

Check out all the latest social media news from the last two weeks, including changes and new features for Facebook, Twitter, Foursquare, Tumblr, YouTube and Vine: Facebook. Any social media updates that we missed? Social Media News Ticker: Foursquare Launches Swarm, YouTube Reportedy Buying Twitch.

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Buy News Tumblr Foursquare 173

Techipedia: Tamar Weinberg

MARCH 1, 2011

When social media started getting popular with businesses, there was a lot of excitement from consumers because they could now interact with companies on a more personal level rather than dealing with companies just like another transaction. This is a guest post by Danny Wong.

Social Media 234

Social Media Crowdsourcing Survey Communities 234

Direct Marketing Observations

FEBRUARY 5, 2010

To say that it was a successful tweetchat is an understatement, but what really pushed the chat over the top was the last question in which she asked for quick tactics to encourage corporate social media adoption. 1) Create a Social Media case study of who is talking about your company both in good & bad ways.

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Social Media Case Study Crowdsourcing Hashtag 177

Buzz Marketing for Technology

OCTOBER 5, 2013

Posted in Crowdsourcing Gaming Innovation. When I’m playing Scrabble with my wife on a Saturday night, we’re just enjoying the company and the time together, and there’s nothing really serious about it. Can you give us some examples of how either a corporate team or maybe even a product team might use Knowsy?

Crowdsourcing 219

Crowdsourcing Collaboration ROI Meeting 219

Rebekah Radice

JUNE 8, 2017

Social Media Mastery: A Comprehensive Guide to Strategic Growth. Have you ever wondered what separates those that are successfully using social media from those that struggle? They have a social media plan in place! Get a copy of my NEW BOOK on Amazon and create a social media strategy that works today!

Crowdsourcing 138

Crowdsourcing Facebook How To iPad 138

Convince & Convert

MARCH 14, 2013

To commemorate both milestones, the company hosted a 24-hour long community celebration on its @Nike account. Throughout the celebration, Nike shared ten Instagram photos from its fans that inspire the company to “push further” on the platform. What’s an event that could be a first for your company or brand? What’s your “first”?

Communities 150

Communities Instagram Crowdsourcing Hashtag 150

Writtent Blog

MAY 31, 2013

Want to become a more productive writer, find even more ways to reach your audience or apply content curation for lead nurturing? 9 Tips on Becoming a More Creative and Productive Writer . 10 Questions to Ask Before Setting Up a Company YouTube Channel. 4 Ideas for Crowdsourcing Content Creation and Promotion.

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Curation YouTube Products Crowdsourcing 80

Convince & Convert

NOVEMBER 6, 2014

In watching the video, it isn’t immediately apparent that the video was crowdsourced from 27 fans on Twitter. Companies need to be an active member of the tribe with content, stories, programs and other incentives that add value. Anytime you crowdsource content or stories from fans, clearly disclose how the submissions will be used.

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Crowdsourcing Twitter Case Study Activities 155

Atom Thought

MARCH 16, 2009

The latest report from FORRESTER (Q4, 2008 SOCIAL MEDIA ONLINE SURVEY) outlines a very clear trend: 53% of the marketers are determined to increase their social media budget during the recession. Very clearly 95% of the marketers are positively inclined towards investing in Social Media, even during recession.

Social Media 113

Social Media Crowdsourcing Marketing Survey 113

Mindjumpers

JUNE 5, 2012

Today, we see an increasing number of brands jumping on board to create visual engagement with their fans by showcasing their products, services and events through mobile photo sharing on Instagram. The community-based t-shirt company Threadless is a crowdsourcing business whose design is created and chosen by the online community.

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Engagement Instagram Crowdsourcing Upcoming 277

Net-Savvy Executive

MAY 7, 2012

Before you can pull insights from your data, you need data, but I'm hearing more concerns about data quality in social media analysis lately. Lately, I'm hearing more about social data that's intentionally tainted. If you're looking for meaning in social media data, you may have to deal with adversaries.

Social Media 83

Social Media Crowdsourcing Analysis Embedding 83

Buzz Marketing for Technology

FEBRUARY 2, 2010

A while back I created a post called – There is no “campaign&# in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. Related posts: Social Media speeds Onboarding I am officially up and running now in my.

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Campaign Social Media StumbleUpon Digg 213

Hootsuite

JULY 6, 2022

Instagram eCommerce refers to using Instagram to promote the selling of products for your eCommerce business. ’ It means buying and selling goods, products, or services over the internet. Social commerce is a subset of eCommerce. It involves buying and selling over social media. enabled Instagram Shopping.

Instagram 117

Instagram HootSuite UGC Influencer 117

Mindjumpers

AUGUST 3, 2012

Chatter knows what you care about based on your activities, making it’s value immeasurable, ” said Dave King, Chatter Product Marketing Director. In this and similar scenarios, the employee would have otherwise “ relied on a central repository of all company’s experience that is located in one person’s head, or nowhere at all.”.

Social Enterprise 209

Social Enterprise Yammer Jive Crowdsourcing 209

Waxing UnLyrical

JANUARY 3, 2013

Basically what you do with this app is build up reward points by just scanning the bar code on specific products from select stores. Once you’ve scanned a sufficient amount of products, you redeem enough points for gift cards and other related prizes. Sounds like something you do anyway, right? Everybody wins. Parking Panda.

Crowdsourcing 217

Crowdsourcing Price Airlines Survey 217

Sprout Social

NOVEMBER 13, 2019

This is an example of social media crowdsourcing in action. Not only did the company learn what its customers expected, it also gained some brilliant promotion ideas. When used correctly, social media crowdsourcing can be a powerful customer research tool. What is crowdsourcing?

Crowdsourcing 96

Crowdsourcing Social Media How To Team 96

Laurel Papworth

OCTOBER 15, 2013

Wall Street should be monitoring social media. So should companies around the world. The example below is from Tesla community but I betcha we could crowdsource Outsider Trading information on any product or brand or company… (Note: Australian Companies MUST report social media discussions that impact stock ).

Meeting 84

Meeting scribd Crowdsourcing Forums 84

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Yet before a crisis erupts, no matter what the root of the issue, companies should cushion themselves by leveraging the good work they’re already doing. Don’t be Shy.

CSR 138

CSR Social Media Strategy Consultant 138

Mindjumpers

MARCH 25, 2011

It seems like Facebook is constantly picking up on online trends and launching new products to match user needs. Besides creating user involvement, the feature of asking questions can also be useful for companies to get actual feedback from customers and to receive comments and suggestions for product development. How it works.

Questions 267

Questions Facebook Crowdsourcing Foursquare 267

Laurel Papworth

NOVEMBER 3, 2022

So for companies and corporates, when we talk about amortisation of the intangibles, we’re protecting brand assets, brand reputation. What happens to an oil company’s reputation if there’s an oil spill in the Galapagos? It will be interesting to see how we re-imagine value. [00:02:23.440]

Real Estate 59

Real Estate Virtual World Crowdsourcing Collaboration 59

Pixlee

FEBRUARY 4, 2018

It is especially effective when used in visual e-commerce—where customers can shop directly from photos on social media platforms. The company wanted to create a platform that would showcase the user-generated content created by fans on a regular basis. The company also added visual reviews on product and category pages.

UGC 65

UGC Brands Content Crowdsourcing 65

Sprout Social

OCTOBER 23, 2019

This might seem like a tall order, but you can break this down into attainable tactics and goals that can become part of your social media marketing strategy. They don’t need to be convinced, or heavily marketed to because they already enjoy your products and prefer them even to competitors with similar offerings.

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Loyalty Brands How To Discount 88

Hootsuite

AUGUST 2, 2022

This is a compilation of your company’s strengths, weaknesses, opportunities, and threats. This in-depth guide on social media competitive analysis may give you some inspiration on how to tackle your customer experience research. Social media customer service is extremely important. Know your competitors.

Template 77

Template Templates Strategy HootSuite 77

Rebekah Radice

JUNE 8, 2017

Social Media Mastery: A Comprehensive Guide to Strategic Growth. Have you ever wondered what separates those that are successfully using social media from those that struggle? They have a social media plan in place! Get a copy of my NEW BOOK on Amazon and create a social media strategy that works today!

Crowdsourcing 60

Crowdsourcing Facebook How To iPad 60

Convince & Convert

OCTOBER 2, 2013

These seven tips will create a powerful concoction that will be hard for any company, including media companies and your direct competitors, to compete with. Well, today , online auctions are just 10 percent of its total business — its payment and mobile business is half the company. Make the Reader Your #1 Priority.

Crowdsourcing 132

Crowdsourcing Curata Mobile Content management systems 132

Convince & Convert

JULY 7, 2014

I mentioned that I am an investor in that company, and Chris said, “You are? And since your visits to this site, and your email clicks, and your podcast listens help generate the sponsorship revenue that (in part) allows me to make those investments, I’d argue that you’re a part of these companies too, at some level.

Startup 168

Startup Crowdsourcing Badge B2B 168

Convince & Convert

MAY 5, 2010

This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. Companies didn’t seem to understand where she was, who she was, or what she wanted. From a business standpoint, it’s brilliant.

Social Media 126

Social Media Case Study Strategy Study 126

Twist Image

AUGUST 10, 2012

Marketing (which encompasses everything from product, price, place and promotion) is not only alive and well. Does that mean that social media and digital media has not disrupted the model or added new layers and opportunities? Not all brands are social. Not all companies need it. crowdsource.

Crowdsourcing 110

Crowdsourcing Marketing Social Capital Collaboration 110

Twist Image

FEBRUARY 21, 2012

It's been the battle cry of Social Media enthusiasts since The Cluetrain Manifesto was first published over a decade ago. Brands still choose their products and services, they decide on the pricing, placement and promotion of the brand. Either way, the company still decides the brand's path. the consumer does.

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Crowdsourcing Brands Publishing Mobile 100

Buzz Marketing for Technology

FEBRUARY 15, 2012

Social data is becoming increasingly important in the new product development processes of many companies. In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about.

Process 205

Process Analysis Compete Data 205

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Some think YouTube counts as a social media network. If you’re not sure, try Google Ads’ free Keyword Planner to see which companies rank for keywords associated with your brand. Are all of these videos high-production, or are they shot more casually?

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YouTube HootSuite Marketing Video 145

Techipedia: Tamar Weinberg

AUGUST 2, 2011

With the breadth and depth of social media services out there, it’s no wonder that we often find ourselves lost in the vast array of services. Shannon Paul is a social media manager at the Blue Cross Blue Shield of Michigan and blogs on social media for business at Very Official Blog. Jason Falls.

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Tools Tips Marketing Social Media 277

Convince & Convert

DECEMBER 1, 2010

Tweet Threadless – everyone’s favorite T-shirt purveyor and example of crowdsourcing and customer community success – recently published a terrific 10th anniversary book that combines company history with dozens of its best designs. It seems like Threadless doesn’t fear failure as much as many other companies.

Apparel 122

Apparel Crowdsourcing Communities Meme 122

Social Media Strategery

JANUARY 5, 2012

I particularly like it because it illustrates the period many organizations find themselves in when trying to integrate social media internally. Before my own company's Intranet won any awards , we had people talking about how they enjoy skinny dipping on their profile.

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Collaboration Wiki Yammer Policies 139