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Mastering Social Media ROI: Steps to Empower Your Team

Convince & Convert

This includes the importance of social media for discovery, reputation management, community building, and brand awareness and engagement. Yet, social media as an industry still lacks the resources, budget, and frankly, the respect, it deserves. Nevertheless, we know it takes much more work to manage a brand on social media.

ROI 138
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Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Guest Post by Lisa Larranaga (Editorial disclosure: Lisa works for Cision, a client of Shonali Burke Consulting, Inc. ) . Guest Bloggers: If you hosted a speaker at your event or built a relationship with someone in the industry, offer to guest post on their site, and invite them to yours.

Eventful 195
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Responsibility for Social Goes Beyond Content Teams

Convince & Convert

Brands are revisiting social media as a community-building tool, rather than a marketing platform. Pro sports is just one of many industries that struggle to connect with fans consistently via social. Hi, I’m Lauren Teague, and I’m a strategist on the Convince & Convert consulting team.

Team 151
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Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

From strategy, goal setting, conversion optimization, community building, business and personal branding, content marketing, social advertising to live video we have you covered. Listen to the audio podcast here-> Big Announcement Social Media Training Academy and Member Community.

Training 167
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Sprout on Sprout: How to create your own social media video template

Sprout Social

If you decide to take the plunge, make sure to tie it back to content themes relevant to your community. Build a content equation. We keep track of recurring content themes that come up in our industry and among our community (example: social media manager burnout). Reaching out to creators and industry influencers.

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Responsibility for Social Goes Beyond Content Teams

Convince & Convert

Brands are revisiting social media as a community-building tool, rather than a marketing platform. Pro sports is just one of many industries that struggle to connect with fans consistently via social. Hi, I’m Lauren Teague, and I’m a strategist on the Convince & Convert consulting team. See you next time.

Team 100
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15 Simple Ways to Research Your Target Customer for FREE [podcast + worksheets]

Pam Moore

However, very few marketing experts, agencies or consultants in the industry will actually tell you HOW to research and learn the details about your customer! How to leverage online communities to research your dream customers. How to tap into industry reports for customer research. ” Yes, this is true.