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Buyer Personas 101: What, Why & How to Use for More Customers! [template + podcast]

Pam Moore

Knowing your audience is the number one priority for any business of any size in any industry or niche! Buyer personas help you understand your audience and ensure your marketing messages are helping you earn trust, build relationships and become relevant in the mind and heart of your ideal customer. What is a customer avatar.

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15 Simple Ways to Research Your Target Customer for FREE [podcast + worksheets]

Pam Moore

However, very few marketing experts, agencies or consultants in the industry will actually tell you HOW to research and learn the details about your customer! How to leverage online communities to research your dream customers. How to tap into industry reports for customer research. ” Yes, this is true.

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23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

If any agency or consultant tells you they can develop your brand in a couple days and after a one hour session with you, run the other direction. A good brand consultant or agency will want to spend time with you to understand your business. Even if budgets are tight, find a way to build consistency across the various platforms.

Apple 139
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10 Social Media & Digital Marketing Inspiration Metrics You Can’t Ignore in 2019

Pam Moore

These metrics can only be felt, seen and heard via the people that are behind the avatars, video views, podcast listens, Facebook comments or Instagram likes. When is the last time you did a reality check on how the people in your community are doing? They can't be fully measured or tracked. Are you helping them connect with others?

Metrics 96
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10 Things You Must Know About Your Customer [podcast + ebook]

Pam Moore

Do you know their attitudes toward your product, company and industry? This is true for any business of any size in any industry or niche. How to leapfrog your competition by serving your audience better than anyone in your industry. Do you know how to connect with your audience authentically and emotionally?

eBook 78
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Could Buyer Personas be Your Secret Weapon for More Leads and Sales with Social Media?

Pam Moore

Could buyer personas be just what you need to turn up the volume of success for your business and help you carve out a nice little niche in your industry that you own? That is exactly why I decided to share exactly how you create a buyer persona for any market, any industry and for any size of business. Focus is the key to success.

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Could Buyer Personas be Your Secret Weapon for More Leads and Sales with Social Media?

Pam Moore

Could buyer personas be just what you need to turn up the volume of success for your business and help you carve out a nice little niche in your industry that you own? That is exactly why I decided to share exactly how you create a buyer persona for any market, any industry and for any size of business. Focus is the key to success.