Convince & Convert

JUNE 29, 2017

Your content team shouldn’t be the only ones managing your company’s social media accounts. Brands are revisiting social media as a community-building tool, rather than a marketing platform. Pro sports is just one of many industries that struggle to connect with fans consistently via social.

Team 101

Team Content Sports Consultant 101

Pam Moore

APRIL 29, 2019

Social Media is About Humans Connecting to and Growing With Other Humans. Underneath all of the bits, bytes, and likes we can't forget why we like social media in the first place. Social networks connect human beings. Did these social inspiration metrics hit home for you? Hopefully you do too!? Credibility.

Metrics 96

Metrics Social Media Marketing ROI 96

Pam Moore

OCTOBER 20, 2020

However, very few marketing experts, agencies or consultants in the industry will actually tell you HOW to research and learn the details about your customer! We do this through a combination of methods that may include online research, surveys, social media network insights, focus groups, interviews and the list goes on.

Research 78

Research Template Templates Training 78

Waxing UnLyrical

SEPTEMBER 18, 2013

Guest Post by Lisa Larranaga (Editorial disclosure: Lisa works for Cision, a client of Shonali Burke Consulting, Inc. ) . Guest Bloggers: If you hosted a speaker at your event or built a relationship with someone in the industry, offer to guest post on their site, and invite them to yours.

Eventful 195

Eventful Hashtag Community building Tumblr 195

Laurel Papworth

JULY 2, 2013

Sydney social media course 2013. Walk away with a social media strategy, campaign, tools. Facebook, Twitter, Social Media Dashboards, Google Plus, Social Media Measurement. Sydney Social Media Course . 29 to 31 July – Sydney 3 Day Social Media course.

Course 102

Course Social Media Press Release Class 102

Sprout Social

JANUARY 12, 2022

This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. Blog posts , press mentions and earned media. The reality?

Conversation 135

Conversation Review Marketing How To 135

Laurel Papworth

NOVEMBER 3, 2014

Shares Hiya, I’m running my last 3 Day social media intensive for this year, in December. A very practical course with small group (about 10 people) – bring your laptop to set up tools for improving Facebook, Twitter, blogs, social media press releases, measurement, strategy, campaigns and so on.

Social Media 69

Social Media Press Release Class Course 69

Pam Moore

MARCH 9, 2020

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. Are you ready? Listen to the podcast now.

ROI 78

ROI Strategy How To Marketing 78

Pam Moore

JULY 11, 2018

If any agency or consultant tells you they can develop your brand in a couple days and after a one hour session with you, run the other direction. A good brand consultant or agency will want to spend time with you to understand your business. Align your social media and marketing efforts to your goals. Share yourself.

Apple 139

Apple Brands Tips Consultant 139

Pam Moore

AUGUST 16, 2018

Executing your social media strategy is similar in that it's easy to skip to the easy parts…the posting on Facebook, Instagram, LinkedIn, Twitter etc. Just because you see others wasting time 24/7 trying to become social media rich and famous, doesn't mean that is where your focus should be. Here's the thing.

Social Media 60

Social Media Training ROI Meme 60

Pam Moore

JUNE 24, 2020

Knowing your audience is the number one priority for any business of any size in any industry or niche! Buyer personas help you understand your audience and ensure your marketing messages are helping you earn trust, build relationships and become relevant in the mind and heart of your ideal customer.

Template 78

Template Templates Avatar How To 78

Pam Moore

JANUARY 19, 2020

Brands get BRAVE with digital and social media . Even industries that in the past were slow to adopt new digital media are now experimenting with new media formats, digital platforms and technologies to break through the noise. Social media vanity metrics take a back seat to measurable results.

Trends 78

Trends Brands Marketing Influencer 78

Laurel Papworth

JUNE 7, 2016

Are you looking for an intensive social media course for advanced or professionals? On Wednesday 3rd August 2016 to Friday 5th August 2016 I am teaching a social media intensive in Sydney. This 3 Day Social Media course is a mix of lecture, group challenges and computer based exercises (bring your own laptop or use ours).

Course 40

Course Training Social Media Press Release 40

Waxing UnLyrical

MARCH 25, 2013

Before they even invested heavily in social media, Chobani was growing fast via word of mouth and a quality listening program. And online, they have a great approach to social media, integrating customer service every step of the way. What a great base to start with. Chobani believes in investing in relationships.

Travel 254

Travel Price Consultant B2B 254

Buffer Social

APRIL 3, 2023

🔓Creators Unlocked Creators Unlocked is a content series that delves into the world of content creators to uncover the stories behind their social media posts. Q: What inspired you to start creating content on social media? Q: What role does social media play in your personal and professional life?

Social Media 78

Social Media Instagram Film Course 78

Waxing UnLyrical

DECEMBER 20, 2012

One that could have a vibrant Facebook community, if they could just get to that point. It is a new business with no name recognition apart from the founders… and that too, just in their industry. The founders are industry heavyweights, with incredible backgrounds. But their Facebook Page has just 23 fans so far.

Communities 234

Communities Facebook How To Consultant 234

Laurel Papworth

APRIL 29, 2012

If you are a company, government department or organisation interested in social media training for your staff, this three day class held privately at your premises (or we can organise premises for you) suits those looking for a more indepth course. Social Media Workshop Outline. Nine Steps of a Social Media Strategy.

Class 85

Class Training Social Media Case Study 85

Techipedia: Tamar Weinberg

AUGUST 2, 2011

With the breadth and depth of social media services out there, it’s no wonder that we often find ourselves lost in the vast array of services. Shannon Paul is a social media manager at the Blue Cross Blue Shield of Michigan and blogs on social media for business at Very Official Blog. Jason Falls.

Tools 277

Tools Tips Marketing Social Media 277

Buffer Social

SEPTEMBER 28, 2016

One thing we’re particularly fond of at Buffer when it comes to improving ourselves is listening to podcasts relevant to our niche and industry. In our case, that means social media podcasts ! Click to jump to any section: 10 of the very best Social Media Marketing podcasts. Social Pros by Jay Baer.

Skills 40

Skills Social Media Hosting Marketing 40

Convince & Convert

JULY 26, 2012

The talk was well received and mainly focused on how we can utilize the communication tools we have today to inspire change and social good around the world. Since that talk though, I’ve started thinking about rooting that back to general community/social media management. Find and communicate your focus.

Communities 125

Communities How To Community building Social Media Management 125

Pam Moore

APRIL 2, 2022

With Mark and Pam’s appointments, the company is poised to continue its hyper-growth as one of the industry's most comprehensive providers of human performance solutions for the SMB to Fortune 100 market.Mark takes on the role of CEO after over two decades of leadership experience within TPI leading multi-million-dollar sales and go-to-market teams.

Training 29

Training Consultant Sports Team 29

Pam Moore

JUNE 26, 2020

Are you sick and tired of of being sick and tired of cranking out videos, blog posts, social media posts, Instagram visuals, Facebook posts, podcasts and not achieving your marketing goals or generating more leads? Do you know their attitudes toward your product, company and industry? Wish you had more customers?

eBook 78

eBook Template Templates B2B 78

Pam Moore

JANUARY 30, 2018

Yesterday I saw a Facebook ad from a large social media industry event host with an image and big words reading “Facebook Apocalypse.” Social Profit Factor Training Academy and Marketing Nutz Can Help! . Stop building your business on rented land. Need us to help train your team? Supporting Resources:

Feed 167

Feed Feedly News Facebook 167

Pam Moore

FEBRUARY 6, 2018

Although some very loud voices in the industry the past few years have been touting the “get out your firehose and spray the world with your spam” mentality, the truth is quality content that delivers value, engages your audience in a meaningful way to take action is what will win. Social Media Audience Analysis Worksheet.

Feed 164

Feed Feedly News Tips 164

Social Media Strategies Summit

SEPTEMBER 26, 2023

Investing in social media content should be a no-brainer for businesses trying to reach, engage, and convert their target audiences. Especially considering that people spend an average of 2 hours and 26 minutes daily using social media. Is Your Audience’s Needs Your Biggest Priority?

Social Media 130

Social Media Brands Content UGC 130

Waxing UnLyrical

NOVEMBER 22, 2010

They’re overwhelmed by the overabundance of tools and the disorderly experimentation of staff (and members), and they are tired of the lack of organizational support and the unwieldy processes for monitoring and managing social media. There are a ton of books being published on community and how social media plays into that.

Communities 205

Communities Postrank Organization Tourism 205

Waxing UnLyrical

MARCH 4, 2013

It’s not the the DC area is lacking in conferences for our industry; far from it. Civility builds community. I’m not a barfshiner , and I certainly don’t think social media’s impact on our world and lives is all sunshine and roses. Image: Isabel Saldarriaga via Twitter.

Conference 196

Conference Storify Eventful Consultant 196

The Marketing Blog

AUGUST 3, 2010

Whether or not you need to be on Facebook depends on your industry vertical & the type of your product and service offering. On the other hand, if your prospects aren’t thriving on these communities building a dead brand-page isn’t perhaps worth the effort. The bottom line is, Facebook isn’t a one size fits all solution.

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152

Pam Moore

NOVEMBER 19, 2018

How often should you publish content related to industry trends and hot news? Should your content be more focused on your own business or the needs of your audience, dream customers and broader community? You need a structured plan to be successful using social media.

ROI 60

ROI Content Training Template 60

Ari Herzog

SEPTEMBER 30, 2010

Summary : Co-founder and partner at Bonsai Interactive, offering smart marketing and social media business solutions, as well as mobile applications and social education. Founder of the 12for12k Challenge, a community-driven social media charity initiative to connect globally and help locally. New Media.

LinkedIn 89

LinkedIn Radian6 Education Fashion 89

Pam Moore

NOVEMBER 19, 2018

How often should you publish content related to industry trends and hot news? Should your content be more focused on your own business or the needs of your audience, dream customers and broader community? You need a structured plan to be successful using social media.

ROI 60

ROI Content Training Statistics 60

Diva Marketing Blog

APRIL 9, 2009

1-topic about social media marketing. Today's Diva Marketing Talks explores a "new" demographic that is joining the social media conversation. Think that social media is all about Mils, Gen X or Gen Y? Des Walsh Des Walsh is passionate about the potential of social media for business transformation.

WordFrame 45

WordFrame Social Media Web 2.0 Lurker 45

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. Thus, Roger Smith Hotel has made an impression on us through social media, particularly Twitter. Has it been a success?

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

JULY 8, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

Social Media 163

Social Media Marketing Consultant Communities 163

Buzz Marketing for Technology

SEPTEMBER 30, 2008

Covering social media business strategy and personal power. Here’s the first paragraph of my summary: I show businesses how to use social media technologies for external community building and outreach, and for internal collaboration. chrisbrogan.com. Newsletters. May 19, 2008. What about you?

LinkedIn 279

LinkedIn Badge Project Comments 279

Oktopost

APRIL 10, 2024

Your agency should also understand how your LinkedIn plan fits into your broader social media and marketing strategy. LinkedIn profile optimization An optimized profile is the first step in successful social selling for LinkedIn. Clients often get monthly or quarterly reports and action plans to improve on past results.

LinkedIn 62

LinkedIn Marketing B2B Social Media Management 62

Buffer Social

JULY 25, 2023

Newsletters have become a major content format among creators, partly due to their appeal to targeted interest groups and because email is the next best thing to social media for reaching audiences. I'm increasingly convinced that premature growth on social media is an expensive mistake.

Newsletter 85

Newsletter How To Fashion Authentication 85