Janet Fouts

DECEMBER 30, 2014

23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. 38% of Millennials are bilingual. They’re social.

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Marketing Nielsen Authentication Knowledge Base 145

Mindjumpers

AUGUST 3, 2010

» Welcoming new colleagues and old ones in new jobs at Mindjumpers Posted by Jonas Klit Nielsen Aug 3rd, 2010 Tweet Yesterday was the end of summer vacation at Mindjumpers and it brought a day with new faces and old faces in new jobs and positions. from the IT-University of Copenhagen.

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Bill Hartzer

MAY 26, 2010

Nielsen – this is one of the most well known, and trusted names in customer data analytics. Nielsen has several tools that its customers can use to find out what is happening with their brands within the social media realm. There are many to choose from regardless of your research budget, so get going! Post this on Diigo.

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Cymfony Social Media Tools SM2 152

Techipedia: Tamar Weinberg

SEPTEMBER 27, 2011

Coffee and cigarettes I can quit, but for some reason Facebook has a hold on me, and after doing some research, I have found that I am not the only one. According to a Nielsen study, in 2010 the amount of time the average person spends on Facebook was about 14 minutes per day, or seven hours per month. Facebook Fan Research.

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Facebook Study Small Business Nielsen 172

Diva Marketing Blog

FEBRUARY 22, 2009

This is the second part of my interview series with Joel Rubins on , Chief Research Officer at ARF, Advertising Research Foundation. The ARF mission is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications. Part I of Interview with Joel.

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Research Social Media Nielsen Microsoft 40

Pixlee

FEBRUARY 1, 2019

In fact, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising. Research suggests that for stronger brands, rewarding both parties works better. To make your program as effective as possible, here are key steps to consider: Engage your social community.

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Discount UGC How To Apparel 41

Webbiquity SMM

FEBRUARY 28, 2011

. • Scott Monty – Digital & Multimedia Communications Manager at Ford Motor Company. Chemicals. • Kristina Bobrowski – Social Media Manager, Dow Corning. • Alison Buckley – Social Media Manager, Dow Corning.

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List Twitter Brands Microsoft 155

Waxing UnLyrical

OCTOBER 19, 2010

So far, early research indicates little difference in the length of searches since Google Instant.) Bing, Nielsen recently reported , received nearly 14 percent of search traffic in August 2010. Keyword research. Others have speculated than shorter searches will dominate longer, more specific (long tail) searches.

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Google Class Creative Commons Yahoo 254

Buzz Marketing for Technology

JUNE 27, 2008

Many educators in successful schools are involved in their schools professional learning community and perhaps they even collaborate with other schools in the district, city, state, country or beyond, but Innovative Educators also have personal learning networks (PLNs) enabling them to connect with other learners around the globe.

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Education Ustream Microsoft Wiki 279

Diva Marketing Blog

FEBRUARY 23, 2009

With the rapid increase of digital conversations the importance of not only listening to consumer generated content (CGC) but the analysis of this new data set is finally taking its place at the marketing research table. The Advertising Research Foundation (ARF) is taking a leadership role helping the profession determine best practices.

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Research Social Media Cymfony Sample 40

Convince & Convert

SEPTEMBER 2, 2015

highlight to tweet) In fact, a Nielsen report that shows 84% of worldwide consumers will take action based on the reviews and recommendations of trusted sources above all other forms of advertising. Do background research. So how do you engage with the right influencers as opposed to the wrong ones? Screen for online reputation.

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Influencer Brands Marketing Authentication 60

Convince & Convert

JULY 19, 2012

From the research I did, we’re just sort of preconditioned to process information visually, more so than auditory, etc. That Jakob Nielsen and other people have researched that nobody really reads online anyway. This is where thedata visualization piece – you pretty much have to be a bit of a researcher.

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Social Media How To Consultant Data 127

Ignite Social Media

FEBRUARY 11, 2021

Ad Recall: Research technique used to measure the respondent’s ability to remember elements of an advertisement. Designated Market Area (DMA): A geographic area that represents specific television markets as defined by and updated annually by the Nielsen Company. purchases, scheduled events) divided by ad spend. CPL CPA CPC ROAS.

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Social Media CPC CPA Aggregator 171

Sprout Social

MARCH 13, 2017

One study found that 50% of shoppers use their smartphones while shopping in stores to research products before they buy them. According to a Nielsen survey, 82% of Americans say they seek recommendations from friends and family before making a purchase. This has actually already started happening. Number of users or customers.

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Conversation How To Review Influencer 111

ProBlogger

OCTOBER 20, 2012

The blogging community is swarming with a plethora of experienced bloggers who they can turn to for advice, tips and DIY tutorials. Between learning your way around whatever blog platform you use, deciding on your niche and content, researching the nuances of html, learning to decipher the lexicon and so much more, the work can seem endless.

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Blogger Nielsen Blogosphere Hosting 41

Diva Marketing Blog

JUNE 19, 2016

What makes Jay especially relevant to the Diva Marketing community is his use of social media, aka Social TV, to promote his on-air opportunity on the Food Network and to leverage the social buzz to encourage Scripps Networks Interactive to pick up the Deep Fried America pilot. avid food TV viewers. The headlined caught my attention. .

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Travel Hosting Social Media Influencer 75

Diva Marketing Blog

JUNE 19, 2016

What makes Jay especially relevant to the Diva Marketing community is his use of social media, aka Social TV, to promote his on-air opportunity on the Food Network and to leverage the social buzz to encourage Scripps Networks Interactive to pick up the Deep Fried America pilot. avid food TV viewers. The headlined caught my attention. .

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Travel Hosting Social Media Influencer 40

Diva Marketing Blog

MAY 19, 2009

Susan Getgood Susan Getgood has been involved in online marketing since the early 90s, and watched the web evolve from the first browsers to the interactive communities we participate in today. Liz was recently named among Nielsen's Power Mom 50 for 2009, and called one of ten Mommy 'Hood Gurus by Forbes.

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Blogger Marketing Nielsen Press Release 40

Webbiquity SMM

JANUARY 17, 2011

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. And much more.

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Research Social Media B2B Marketing 210

Keyhole.co

AUGUST 10, 2023

This fosters community and interaction within your network. Not only does it create a sense of community, but it also provides social proof. According to Nielsen, 92 percent of consumers say they trust user-generated content more than they trust traditional advertising. How can I generate content ideas for LinkedIn?

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LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

This fosters community and interaction within your network. Not only does it create a sense of community, but it also provides social proof. According to Nielsen, 92 percent of consumers say they trust user-generated content more than they trust traditional advertising. How can I generate content ideas for LinkedIn?

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Hootsuite

MARCH 3, 2022

This may sound like jargon, but a 2021 Nielsen study found that 53% of TikTok users feel they can be themselves on the platform. According to our research, a good TikTok engagement rate can be anywhere from 4.5% This will help you build relationships with the community and create a more personal connection with your followers.

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Engagement Tips Metrics Remix 100

Rebekah Radice

NOVEMBER 24, 2017

Do some research on yours and begin to write down the words that jump out at you. The research published in The Social Habit, by Jay Baer, states that among respondents who attempted to contact a company: 32% expect a response within 30 minutes. Let’s use “City Mixers” as an example. You can do the same.

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Hashtag Influencer Trends Industry 138

Buffer Social

JUNE 12, 2016

There is a lot of great advice on how to grow your followers on social media (much of which I’ll relay below), and at Buffer we’ve always been interested in the research behind the advice. Researchers at Rutgers University found that only 20 percent of us are informers on social media, while the other 80 percent are meformers.

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Twitter Strategy Instagram Facebook 81

ProBlogger

APRIL 26, 2017

According to research by ExactTarget : “77% of consumers prefer to receive permission-based marketing communications through email”. According to an eye-tracking study by the Jakob Nielsen group, viewer attention drops dramatically beyond the fold. Are there any habits successful bloggers follow? They use multiple opt-in boxes.

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Blogger Conversation Nielsen Study 53

Rebekah Radice

NOVEMBER 24, 2017

Do some research on yours and begin to write down the words that jump out at you. The research published in The Social Habit, by Jay Baer, states that among respondents who attempted to contact a company: 32% expect a response within 30 minutes. Let’s use “City Mixers” as an example. You can do the same.

Hashtag 60

Hashtag Influencer Trends Industry 60

Convince & Convert

APRIL 6, 2010

Social media scientist Dan Zarrella has some excellent research on social content best practices. Coming from a communications background, content calendaring (and then on the flip side, tracking metrics back to that content and program calendar) is something I've encountered a lot. Don’t make assumptions – test them.

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Brands Content Social Media Consultant 143

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? Right now, for example, we're carrying out a market insight and research project for for a pharmaceutical company that is taking advantage of our coverage of forums. • Competitive analysis: How does your brand stack up to the competition? •

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Social Media Radian6 Strategy SM2 155

Webbiquity SMM

FEBRUARY 7, 2011

Jonas Klit Nielsen advises marketers and business executives to ask critical questions about objectives, targeting, internal resources, synergies with other efforts and more before embarking on a social media strategy. Use your community to help you promote your products…Customer advocacy drives sales.&#.

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Social Media Tools Tips ROI 198

Convince & Convert

APRIL 14, 2015

Community manager. I’ve used this method to outline my posts like this in 10 minutes, researched the big points for about an hour, and wrote 2,000-word posts all in one day. Research shows that most blog readers only read the first 100 words. A few awesome graphics to complement the big takeaways in the post.

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Process How To Team Publishing 60

Buzz Marketing for Technology

JUNE 27, 2008

Chais Research Center for the Integration of Technology in Education, The Open University, Israel. [ [link] ]. Exploring each of the strategies and approaches requires a research project that would extend much beyond the scope of one paper. Towards a Theory of Digital Literacy: Three Scenarios for the Next Steps.

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Skills Education Telecommunications Journal 207

Koka Sexton

MARCH 24, 2009

Created by Federated Media, in partnership with Microsoft, ExecTweets is a platform that aggregates the tweets of top business execs and empowers the community to surface the most insightful, business-related tweets. ExecTweets is a resource to help you find and follow the top business executives on Twitter.

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Twitter Bazaarvoice Alltop Microsoft 56

Koka Sexton

MARCH 24, 2009

Created by Federated Media, in partnership with Microsoft, ExecTweets is a platform that aggregates the tweets of top business execs and empowers the community to surface the most insightful, business-related tweets. ExecTweets is a resource to help you find and follow the top business executives on Twitter.

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Bazaarvoice Alltop Microsoft Foursquare 56

Buffer Social

OCTOBER 4, 2016

Use your brand tone and voice to help you connect with your community. Build your community. At Buffer, the two goals we’ve decided to focus on are: To build and nurture an engaged community of Buffer users and supporters. Responding to comments is a great way to build a strong community on Instagram.

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Instagram Tips Real Estate Hashtag 111

Hootsuite

OCTOBER 15, 2020

Community captions , which allowed accounts to crowdsource captions and translations, has been discontinued. Nielsen Norman Group has helpful guidelines for visualizing links. Know what options are available so you can assist members of your community should they need your help. Errors can be corrected with the caption editor.

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Social Media Tips Guidelines Hashtag 145

Viper Chill

APRIL 25, 2012

A prediction about the future of blogging; a platform actively used by over 181 million people (Nielsen data for October 2011). I’m not going to make any claims about what I think is happening without doing a ton of research. The community choose the ‘news’, and that just what the community want to see.

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Sites Industry Blogger News 96

Convince & Convert

SEPTEMBER 20, 2010

A new research study of 1,400 U.S. In fact, the research shows that 72% of daily Twitter users write a blog, 61% write at least one product review per month, and 53% upload videos. Interesting post from @jaybaer today w/@ExactTarget research: [link] [link] James Paden RT @JasonFalls: Is Twitter the echo chamber? And for what?

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