Nielsen gets another call out this week on their data around African American consumers.  SOURCE: Nielsen. Research from Metaforic reveals that 68 percent of smartphone owners who are not using mobile banking yet, haven’t done so because of security fears.  Juniper Research released stats showing that only 5 percent of mobile phone and tablets are running security programs.  Featured Mobile Advertising & Marketing Mobile Commerce Mobile Data Points Metaforic Nielsen Purchase funnelCheck-in offers heaviest between 2-3pm on Saturdays. SOURCE: LocalResponse. MORE >>

However, new numbers from Nielsen boost the argument that apps are gaining some serious traction (despite an increased focus by brands on the mobile Web and excitement about the improvements promised by HTML5). Comparing 2012 to 2011, the research company discovered U.S. This — as I learned from ESPN while researching my newly released Mobilized Marketing book — is critical. Nielsen data — based on a global survey of multi-screen media usage — also reveals a shift in how people access and enjoy video content across devices. Nielsen on U.S. Related articles. MORE >>

53% of employers now research candidates on social networks before hiring. Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. Les Luchter looks at research showing that 10% of all website visits to the top 1,000 web properties come from social sharing, half as much as from search. Shea Bennett examines research finding that, no surprise, the user base on LinkedIn skews older than on other social networks: more than half of all members are aged 36-65, with just 6% younger than 22. ” B2B Marketing Research and Statistics. hours. MORE >>

And her most repeated forecast — the prediction that more people will access the Internet on a mobile device than on a personal computer by 2015 — is a key data point that continues to get play in industry presentations, conferences and research around the globe. Her latest research was unveiled this week at the Web 2.0 Sadly it wasn’t news to me when Nielsen reported that more people in Africa have access to a mobile device than they do to clean drinking water. Guest columns Mobile Marketing Mobile Researchin the first quarter of 2011. MORE >>

Our CEO Jonas Klit Nielsen, has also contributed his predictions as a consultant within social media to give his input on what to expect of 2012, where he talks about the expected growth of social media channels, role of social data and social mobile among other things. Research/Study Social Media Awareness Inc. channels Jonas Klit Nielsen marketing leaders new media predictions online marketing predictions in 2012 social marketing social media 2012 trends trends in 2011 white paperTweet In 2011, social media has grown and graduated to a whole new level. MORE >>