Webbiquity SMM

OCTOBER 13, 2010

Nielsen BuzzMetrics. Nielsen’s monitoring covers more than 100 million blogs, social networking sites, discussion boards and other sites where consumers can post content. Budget: We don’t need no stinkin’ budget. Share it on StumbleUpon. Share this on Technorati. Tweet This!

SM2 202

SM2 Vocus Alterian Radian6 202

The Realtime Report

APRIL 10, 2019

Nielsen in 2014 estimated that 80 percent of U.S. The researchers took into account online traffic and sales on retailers’ websites, primetime television advertising for the retailers, social media chatter mentioning the TV program or the advertisers, and both the advertising and program characteristics.

Study 79

Study Advertising Nielsen Retail 79

Mindjumpers

MARCH 21, 2011

Thanks to Stig Lommer’s Scholarship and DRRB , this year will take Iben around the world to do research and interviews with stakeholders within social media. It is all about Research & Development and listening to the Memolane users’ needs. Founders of Memolane: Eric Lagier and Nikolaj Hald Nielsen. But it is big!

Nielsen 218

Nielsen Foursquare API Conference 218

Waxing UnLyrical

NOVEMBER 20, 2018

Vizu was acquired by Nielsen in 2012, where Dan went on to become EVP of Product Leadership for all Marketing Effectiveness products globally. After leaving Nielsen in 2016, Dan joined the boards of IRIS.TV, an AI-powered video content recommendation engine, and Discuss.IO, a digital video-enabled qualitative consumer research platform.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Mindjumpers

APRIL 11, 2012

Learnings from internal data: While explaining the importance of social data, Jonas Klit Nielsen explains, “the key to measuring social marketing effectiveness lies in the marketers’ ability to analyze content-to-conversation performance, measuring impressions, reach, frequency, community growth, engagement, virality and share-ability.”

Metrics 268

Metrics Analytics Nielsen Social Media 268

Mindjumpers

FEBRUARY 2, 2011

Lise Haar Nielsen Account & Project Assistant. Loa Tejmers Research and Analyst Assistant. Loa Tejmers Research and Analyst Assistant. Loa supports the copywriters with target group and culture research and analysis. Lise is doing a six-month internship at Mindjumpers as an account and project assistant.

Nielsen 231

Nielsen Project Study Engineering 231

Social Media Strategies Summit

SEPTEMBER 23, 2022

In a study from Nielsen , TikTok users said one of their top reasons to use the platform is “to lift my spirits.” But there’s lots of evidence to demonstrate the power of humor: Research from Sprout Social found the top reason that consumers watch videos on social media is to laugh. That wasn’t the case for any other social network.

Education 163

Education Examples Content Nielsen 163

Socialmedia.biz

JANUARY 14, 2020

According to a recent Buffer research , out of the 7 posts that brands share on their dedicated Facebook page every week, 80% links to external landing pages, 19% are images and less than 1% are native videos. With videos driving 135% more organic traffic than static or text-based images, it comes as no surprise that an estimated 2.27

Mobile 90

Mobile Engagement Organization Video 90

Social Media Marketing

AUGUST 8, 2013

Industry Social network usage rates for seniors ages 65 and older have tripled since 2009, one in every five Internet users is now on Twitter and 72% of online adults are social networking users, according to the Pew Research Center''s Internet & American Life Project''s latest report. Facebook''s new testing ground is India.

Social Media 167

Social Media Nielsen Press Release News 167

Waxing UnLyrical

JULY 24, 2012

here’s a good primer asking if neuromarketing research increase sales? via @ nielsen shar.es/szPMq Such as: A3 I think measurement is key during the entire spectrum of an “optimized” approach from research to progress to performance #measurepr — Lee Odden (@leeodden) July 10, 2012.

Nielsen 185

Nielsen Flickr Research Metrics 185

Waxing UnLyrical

JULY 23, 2014

So when NBC Universal Research Chief Alan Wurtzel had this to say about Twitter and the Olympics , I was shocked. I think it’s because social media does increase ratings; Nielsen and the networks just haven’t figured out how to connect the dots just yet. What does that mean , though? Social media IS impacting TV ratings.

Twitter 197

Twitter Nielsen Sports Flickr 197

Waxing UnLyrical

MAY 17, 2011

On April 26 , Steve King aka @smallbizlabs returned for a second engagement, to talk more about research. Steve also chatted about the up- and down-sides of doing qualitative research online, and you can see the entire chat via this link to the transcript of #measurePR with Steve King, Round 2.

Klout 195

Klout comScore Nielsen Sample 195

Twist Image

SEPTEMBER 11, 2014

billion in revenue from video advertising this year - up 39% from last year, per research firm eMarketer. million - up 18% from 97 million in the year-earlier period, according to the latest Nielsen cross-platform report. Think about Facebook and Instagram , and what they will have to do to build a similar engine of advertising.

YouTube 80

YouTube Nielsen Mobile Advertising 80

Likeable

MARCH 12, 2019

According to research from Cowen and Company, 48 percent of users use Pinterest to find and shop for products, compared to 10 percent of Instagram users. And according to a Nielsen study, 98 percent of Pinners go out and try the ideas they find on Pinterest—surpassing the 71 percent average across all social media platforms.

Brands 81

Brands Nielsen Compete Retail 81

Mindjumpers

SEPTEMBER 28, 2015

The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies. Finally, remember this fact: recent research has revealed that one-minute of video is worth 1.8 Video content is taking over. million words. Don’t think this makes it easier though!

Video 100

Video Content Nielsen Marketing 100

Mindjumpers

NOVEMBER 23, 2012

As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers.

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Sprout Social

APRIL 13, 2017

Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85 Recent Nielsen research found that word-of-mouth recommendations continue to outperform all other advertising types. recently published the results of their research into Instagram influencer payment.

Influencer 100

Influencer Social Media Nielsen Collaboration 100

Convince & Convert

APRIL 19, 2016

A new study by Nielsen Catalina Solutions (a major research company that tracks real world food and grocery purchases) dug deep into the results of an influencer marketing program conducted for White Wave Foods, the parent company of Silk Almond Milk and other products. Not anymore.

ROI 60

ROI Influencer Nielsen Marketing 60

Social Media Strategies Summit

NOVEMBER 7, 2018

According to research from Bloomberg , Gen-Z is set to surpass Millennials in 2019 as the most populous generation, making up about 32% of the total population. According to Nielsen , Millennial buying power is an estimated $65 billion, while Gen-Z has already eclipsed that with an estimated $100 billion in purchasing power.

Platform 272

Platform Social Media Influencer Trends 272

Janet Fouts

DECEMBER 30, 2014

23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). Of course older generations like Boomers have also adopted technology and social media to research before buying and that age group holds 3/4 of the nation’s wealth. 38% of Millennials are bilingual.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

The Realtime Report

MARCH 7, 2017

There is a famous study from the Nielsen Norman Group in which they used eye scanning technology to discover the majority of users (79%) scan pages in an F pattern. The research suggests you do the following when formatting the page: – Links can be used as a highlighter that draws attention.

Content 121

Content Patterns Nielsen Mobile 121

Convince & Convert

SEPTEMBER 11, 2011

While we’re on the topic of crimes against math, let’s examine Nielsen ratings, which are used to set prices for billions of dollars of television advertising in this country. The research I did for The NOW Revolution found that in 2009 there were 1,147,910 households with a TV in metropolitan Charlotte.

Klout 161

Klout Nielsen Influencer Social CRM 161

Mindjumpers

DECEMBER 11, 2012

Nielsen, IT Entrepreneur. Guest post written by Jens H. After being involved in the collaboration between the IT University of Copenhagen and Peking University, he has been living and working in Beijing for the last couple of years. Currently, he is working on education software for international schools in Asia. .

Social Media 254

Social Media Privacy Nielsen Social Networking 254

Mindjumpers

NOVEMBER 16, 2012

In addition, as Mindjumpers’ CEO and Founder Jonas Klit Nielsen suggests, companies will increasingly invest in people who are highly skilled in content creation, through direct hires or by outsourcing. Ekaterina Walter, Social Media Strategist, Intel, summarizes: “Content will become more critical than ever before.

Report 216

Report Content Marketing Nielsen 216

Diva Marketing Blog

FEBRUARY 22, 2009

This is the second part of my interview series with Joel Rubins on , Chief Research Officer at ARF, Advertising Research Foundation. The ARF mission is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications. Part I of Interview with Joel.

Research 40

Research Social Media Nielsen Microsoft 40

Bill Hartzer

MAY 26, 2010

Nielsen – this is one of the most well known, and trusted names in customer data analytics. Nielsen has several tools that its customers can use to find out what is happening with their brands within the social media realm. There are many to choose from regardless of your research budget, so get going! Post this on Diigo.

Cymfony 152

Cymfony Social Media Tools SM2 152

Mindjumpers

AUGUST 3, 2010

» Welcoming new colleagues and old ones in new jobs at Mindjumpers Posted by Jonas Klit Nielsen Aug 3rd, 2010 Tweet Yesterday was the end of summer vacation at Mindjumpers and it brought a day with new faces and old faces in new jobs and positions. from the IT-University of Copenhagen.

Nielsen 258

Nielsen Project Badge Disqus 258

Mindjumpers

JUNE 13, 2012

Tweet The Following post is part of the Mindjumpers Network series and written by our CEO, Jonas Klit Nielsen.

Report 274

Report Brands Facebook Nielsen 274

Net-Savvy Executive

APRIL 1, 2011

Nielsen BuzzMetrics Nielsen bought the rest of BuzzMetrics in 2007 and used it as the core of NM Incite , its joint venture with McKinsey, in 2010. evolve24 Acquired by Maritz Research in 2010. Cymfony is now part of WPP's Kantar Media. Factiva Dow Jones bought out Reuters' interest in Factiva in 2007. Umbria Acquired by J.D.

Brand Monitoring 77

Brand Monitoring Cymfony Attensity Alterian 77

Net-Savvy Executive

JANUARY 6, 2011

At work, that translates into tracking down companies globally; it's one way my research is different. The full research is subscriber-only, but the site offers free summary data on 16 countries. Asia Pacific Social Media Report (highlights), Nielsen (Jul 2010). Global view. Regional view. Country-level view.

Patterns 89

Patterns Social Media comScore Nielsen 89

Techipedia: Tamar Weinberg

SEPTEMBER 27, 2011

Coffee and cigarettes I can quit, but for some reason Facebook has a hold on me, and after doing some research, I have found that I am not the only one. According to a Nielsen study, in 2010 the amount of time the average person spends on Facebook was about 14 minutes per day, or seven hours per month. Facebook Fan Research.

Facebook 172

Facebook Study Small Business Nielsen 172

Proactive Report

AUGUST 25, 2010

A new survey from Nielsen set out to show that as people use social media they use email less – and surprise! Tags: Research Social Media Marketing Tips Online News Online PR Social Media Strategy. it came out completely the other way around. Intuitively this makes some sense. Syndicate all your news content in feeds.

Patterns 90

Patterns Social Media Nielsen Syndication 90

Proactive Report

JULY 4, 2017

As early as 2000, usability expert Jakob Nielsen identified content as the number one reason someone visited a website. Does the site provide original content and information, original research or analysis? There are, of course, many other factors. But without those two you’re starting with a serious disadvantage.

SEO 45

SEO Content Nielsen Analysis 45

The Realtime Report

NOVEMBER 26, 2019

Source: MoffettNathanson LLC, Nielsen Offset – To make up for the shrinking audience (audience spells more ad $$$), cable companies have made a not-too-subtle move to keep profits up by adding to the ad load and increasing costs to advertisers. We know AT&T has a big nut to pay off after buying WarnerMedia but…. No kidding!

Advertising 113

Advertising Nielsen Buy Products 113

Proactive Report

MAY 19, 2011

In their 2011 State of the Media report Pew Research highlights the fact that the media landscape is still in flux – consumers decide what news they want to get and how they want to get it. Yet even back then (2001) we rated only a “D” from usability expert Jakob Nielsen.

Nielsen 72

Nielsen News Survey Research 72

Diva Marketing Blog

FEBRUARY 23, 2009

With the rapid increase of digital conversations the importance of not only listening to consumer generated content (CGC) but the analysis of this new data set is finally taking its place at the marketing research table. The Advertising Research Foundation (ARF) is taking a leadership role helping the profession determine best practices.

Research 40

Research Social Media Cymfony Sample 40

Convince & Convert

AUGUST 7, 2011

Everyone knows that data from Nielsen, Compete, Quantcast, Alexa and their ilk is only semi-accurate unless the site chooses to report actual numbers, so we’ve mostly accepted the fact that website traffic is a dull topic not worth our curiosity or bile. Because it matters in the court of public perception.

Social Media 165

Social Media Quantcast Metrics Comparison 165