Social Media Marketing

AUGUST 8, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. million a day.

Social Media 167

Social Media Nielsen Press Release News 167

The Realtime Report

MARCH 7, 2017

There is a famous study from the Nielsen Norman Group in which they used eye scanning technology to discover the majority of users (79%) scan pages in an F pattern. The research suggests you do the following when formatting the page: – Links can be used as a highlighter that draws attention. Works For Mobile Devices.

Content 121

Content Patterns Nielsen Mobile 121

Mindjumpers

DECEMBER 11, 2012

Nielsen, IT Entrepreneur. They prefer services that have a good mobile interface, services like Sina Weibo & Weixin (WeChat). They mainly access the Internet through their mobile phone, either a local branded phone or a low-end Android smartphone. Guest post written by Jens H. They only speak Chinese.

Social Media 254

Social Media Privacy Nielsen Social Networking 254

Janet Fouts

DECEMBER 30, 2014

23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). Mobile is the #1 platform of choice and apps like Amazon, Groupon and Shop Kick are top hits. In fact, Forrester Research says Boomers outspend younger adults online 2:1 on a per-capita basis. They’re social.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Mindjumpers

SEPTEMBER 28, 2015

The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies. Finally, remember this fact: recent research has revealed that one-minute of video is worth 1.8 Video content is taking over. YouTube racks up over one billion unique visitors a month.

Video 100

Video Content Nielsen Marketing 100

Ignite Social Media

DECEMBER 16, 2016

On a positive note, they have been working more with third party research groups (like Nielsen, comScore, Moat) to validate their reporting due to requests for independent measurement of ad performance. Many of the problems with Instagram come from it’s mobile-only format.

Analytics 60

Analytics Platform Social Media comScore 60

The Realtime Report

NOVEMBER 26, 2019

Source: MoffettNathanson LLC, Nielsen Offset – To make up for the shrinking audience (audience spells more ad $$$), cable companies have made a not-too-subtle move to keep profits up by adding to the ad load and increasing costs to advertisers. mobile, PC and tablets to provide clients a total audience picture. No kidding!

Advertising 113

Advertising Nielsen Buy Products 113

The Social Media Incubator

SEPTEMBER 1, 2009

A Nielsen study revealed social networking sites’ traffic increased at a rate of 47% over the last few years. Many feel that social networking is only for teens and college students; a place for them to share pictures of parties and keep in touch with friends, but in actuality it is becoming a valuable networking tool.

Social Media 100

Social Media Nielsen Marketing Foursquare 100

Webbiquity SMM

FEBRUARY 28, 2011

Electronics, Devices, Mobile. • Jussi-Pekka Erkkola – Digital Marketing Manager at Nokia. • Marcy Cohen – Sr. . • Scott Monty – Digital & Multimedia Communications Manager at Ford Motor Company.

List 155

List Twitter Brands Microsoft 155

Buzz Marketing for Technology

JUNE 27, 2008

Each quest in Questler is a mini-blog, where text, links and multi-media files can be put around several types of an informal learning experience be it a query, a discovery, an observation, research, a story or media. Become a Mobile Computing Professional and Let the. Using Google Applications in Research 7. View blog top tags.

Education 279

Education Ustream Microsoft Wiki 279

Buffer Social

FEBRUARY 19, 2019

Since our 2017 research with Animoto comparing square vs. landscape video, little has been published around the impact of video format on overall video engagement. Today we’re excited to share our research with you along with several actionable takeaways for marketers looking to improve their social media video marketing results in 2019.

CPC 111

CPC Video Cost CPM 111

Buzz Marketing for Technology

JUNE 27, 2008

Its a Jungle Out There Thats Jakob Nielsen s theory. Hes a usability expert who writes an influential biweekly column on such topics as eye-tracking research , Web design errors , and banner blindness. Nielsen champions the idea of information foraging. Other stuff along these lines Nielsen often sounds like a cross between E.B.

Nielsen 279

Nielsen Pluck MySpace Study 279

Buffer Social

FEBRUARY 19, 2019

Since our 2017 research with Animoto comparing square vs. landscape video, little has been published around the impact of video format on overall video engagement. Today we’re excited to share our research with you along with several actionable takeaways for marketers looking to improve their social media video marketing results in 2019.

CPC 85

CPC Video Cost CPM 85

Webbiquity SMM

JANUARY 17, 2011

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. 40 percent of U.S.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

FEBRUARY 7, 2012

53% of employers now research candidates on social networks before hiring. • Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. Les Luchter looks at research showing that 10% of all website visits to the top 1,000 web properties come from social sharing, half as much as from search.

Statistics 190

Statistics Research Social Media B2B 190

Mindjumpers

DECEMBER 14, 2011

The Role of Mobile in (Social) Marketing. Recent trends: Some of these predictions talk about trends we are aware of such as geo-targeting, mobile marketing, integration and how they are expected to grow bigger and generate real value for brands. Twitter Grows by 75% in Mobile Audience, LinkedIn Close Second.

Nielsen 180

Nielsen Marketing Mobile Consultant 180

Social Media Marketing

MARCH 20, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Nielsen Hashtag Delicious 167

Mindjumpers

DECEMBER 12, 2012

Nielsen, IT Entrepreneur. It’s my impression that the traditional social networks are moving into the background replaced by mobile social networks. Indeed, in 2012, more than half of the hits to Chinese websites came from a mobile device. The hottest mobile app currently is without question Weixin ( WeChat in English).

Social Networking 241

Social Networking Instant Messaging Nielsen Mobile 241

Firebelly

FEBRUARY 19, 2010

2 Site on Web By Jon Brodkin Facebook is now the second most popular Web site in the United States, passing Yahoo with 133 million unique visitors in January, according to new research. 1 spot to Google in February 2008, and now sits in third place, according to Web analytics research by Compete. Facebook Outpaces Yahoo to Become No.

Yahoo 100

Yahoo Facebook MySpace Paid Search 100

Webbiquity SMM

FEBRUARY 7, 2011

Jonas Klit Nielsen advises marketers and business executives to ask critical questions about objectives, targeting, internal resources, synergies with other efforts and more before embarking on a social media strategy. Twitter is adding 300,000 new users per day, and 80% of Twitter use is on mobile devices.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

JANUARY 24, 2012

Gavin O’Malley reviews research from Forrester on the five stages of social media maturity that corporations typically pass through, starting with the dormant stage (“one in five companies still don’t use any social media. Social Media Facts, Stats and Research. INFOGRAPHIC: How Much Does Social Media Really Cost?

Social Media 190

Social Media Tips ROI Nielsen 190

Viper Chill

APRIL 25, 2012

A prediction about the future of blogging; a platform actively used by over 181 million people (Nielsen data for October 2011). I’m not going to make any claims about what I think is happening without doing a ton of research. For me personally, this research and data really cemented a belief I’ve had for a long time.

Sites 96

Sites Industry Blogger News 96

Buffer Social

MARCH 16, 2017

one in five minutes spent on mobile is spent on Instagram or Facebook. Pew Research Center found that in the U.S., This is by no means an exhaustive list, but before diving into Instagram ads, I’d recommend doing some research on the topics your target audience engage with the most on Instagram. In the U.S., Engagement.

Instagram 111

Instagram Advertising URL FAQ 111