Social Media Marketing

AUGUST 8, 2013

Industry Social network usage rates for seniors ages 65 and older have tripled since 2009, one in every five Internet users is now on Twitter and 72% of online adults are social networking users, according to the Pew Research Center''s Internet & American Life Project''s latest report.

Social Media 167

Social Media Nielsen Press Release News 167

Mindjumpers

NOVEMBER 23, 2012

As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. Read the entire report here.

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Likeable

MARCH 12, 2019

In fact, the company’s co-founder and CEO is adamant that Pinterest is not a social network , but in fact “a catalog of ideas.” By all accounts, Pinterest is succeeding in building a reputation for social commerce. And the platform is making those ideas as buyable as possible.

Brands 81

Brands Nielsen Compete Retail 81

Twist Image

SEPTEMBER 11, 2014

That underscores the broader shift the social network has seen from desktop to mobile use in the last couple of years, with mobile now also accounting for the bulk (62%) of ad revenue. billion in revenue from video advertising this year - up 39% from last year, per research firm eMarketer. social network.

YouTube 80

YouTube Nielsen Mobile Advertising 80

Social Media Strategies Summit

NOVEMBER 7, 2018

According to research from Bloomberg , Gen-Z is set to surpass Millennials in 2019 as the most populous generation, making up about 32% of the total population. According to Nielsen , Millennial buying power is an estimated $65 billion, while Gen-Z has already eclipsed that with an estimated $100 billion in purchasing power.

Platform 272

Platform Social Media Influencer Trends 272

Janet Fouts

DECEMBER 30, 2014

23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). Of course older generations like Boomers have also adopted technology and social media to research before buying and that age group holds 3/4 of the nation’s wealth. 38% of Millennials are bilingual.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Net-Savvy Executive

JANUARY 6, 2011

At work, that translates into tracking down companies globally; it's one way my research is different. So when somebody takes a good look at social media patterns beyond the US, I'm usually interested. The full research is subscriber-only, but the site offers free summary data on 16 countries. Global view. Regional view.

Patterns 89

Patterns Social Media comScore Nielsen 89

Mindjumpers

AUGUST 3, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « How To Align Social Media With Marketing Activities Is Social Media Just A Buzzword? Sara’s focus is on client contact and service as well as supporting our account team with research of the best knowledge on social media marketing from around the world.

Nielsen 258

Nielsen Project Badge Disqus 258

Mindjumpers

SEPTEMBER 28, 2015

The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies. Finally, remember this fact: recent research has revealed that one-minute of video is worth 1.8 Video content is taking over. million words. Don’t think this makes it easier though!

Video 100

Video Content Nielsen Marketing 100

Convince & Convert

SEPTEMBER 11, 2011

The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. While we’re on the topic of crimes against math, let’s examine Nielsen ratings, which are used to set prices for billions of dollars of television advertising in this country.

Klout 161

Klout Nielsen Influencer Social CRM 161

Bill Hartzer

MAY 26, 2010

Nielsen – this is one of the most well known, and trusted names in customer data analytics. Nielsen has several tools that its customers can use to find out what is happening with their brands within the social media realm. These are the top social media monitoring tools out there. Share this on del.icio.us.

Cymfony 152

Cymfony Social Media Tools SM2 152

Buzz Marketing for Technology

JUNE 27, 2008

5 Ways to Begin Building Your Personal Learning Network 1.0 1-Join a professional social network. technology) and EduBlogger World (for education bloggers) and I launched a social network called iTeach/iLearn (enhancing instruction with tech across the content areas). Join My Social Networks.

Education 279

Education Ustream Microsoft Wiki 279

The Social Media Incubator

SEPTEMBER 1, 2009

Start social networking. Many feel that social networking is only for teens and college students; a place for them to share pictures of parties and keep in touch with friends, but in actuality it is becoming a valuable networking tool.

Social Media 100

Social Media Nielsen Marketing Foursquare 100

Proactive Report

FEBRUARY 22, 2011

Keep uyou eyes on the super-exclusive social networking sites, in addition to niche sites based on certain industries, interests, or common topics. Read the article >> Search Is Paying Attention to Social, You Should Too.

News 65

News Social Media Strategy Nielsen 65

Sprout Social

MARCH 8, 2017

Creating Campaigns Around Social Media Influencers. What Are Social Media Influencers? Social media influencers are power users who can help your potential customers make a buying decision through social networking. The best way to find your social media influencers is by thinking about whose voice you trust.

Influencer 111

Influencer Social Media How To SEO 111

Diva Marketing Blog

FEBRUARY 23, 2009

With the rapid increase of digital conversations the importance of not only listening to consumer generated content (CGC) but the analysis of this new data set is finally taking its place at the marketing research table. The Advertising Research Foundation (ARF) is taking a leadership role helping the profession determine best practices.

Research 40

Research Social Media Cymfony Sample 40

Webbiquity SMM

FEBRUARY 28, 2011

Energy. • Maria Amezaga , Global Social Media Advisor, Shell. • Lanie James – Social Media Specialist, Chesapeake Energy. . • Ken Hittel – Vice President, Corporate Internet Dept. . • Scott Monty – Digital & Multimedia Communications Manager at Ford Motor Company.

List 155

List Twitter Brands Microsoft 155

Mindjumpers

DECEMBER 12, 2012

Nielsen, IT Entrepreneur. Facebook is a “one size fits all social network” for much of the world. The networks in China are much more fragmented. The users of the top social networks that I will present here, are more divided. This blog post is the second part of two , on the state of social media in China.

Social Networking 241

Social Networking Instant Messaging Nielsen Mobile 241

Razor Social

MAY 15, 2019

A recent research found that a majority of marketers leverage influencer marketing to increase brand awareness and reach new audiences: Source: Statista. If your influencer campaign is running on multiple social media sites, the first thing you’ll want to do is check which site is bringing in more leads. Do a research on social media.

Influencer 104

Influencer Social Media How To Campaign 104

Webbiquity SMM

JANUARY 17, 2011

, the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? 40 percent of U.S.

Research 210

Research Social Media B2B Marketing 210

Diva Marketing Blog

MAY 19, 2009

Susan was named a Fellow of the Society for New Communications Research in 2008 and speaks regularly at social media conferences like BlogHer and New Comm Forum. Liz was recently named among Nielsen's Power Mom 50 for 2009, and called one of ten Mommy 'Hood Gurus by Forbes. If you can’t add value, you should advertise.

Blogger 40

Blogger Marketing Nielsen Press Release 40

Bare Feet Studios

APRIL 29, 2009

Tagged as: abandon , adoption , easy , loyalty , nielsen , research , socialmedia , twitter { 6 comments… read them below or add one } Roxanne Darling April 29, 2009 at 2:21 pm Rummaging in the back of my mind was the question, “How did Nielson analyze the data?

Loyalty 57

Loyalty Twitter Upcoming Conference 57

Hootsuite

MARCH 3, 2022

Calculate it on a post-by-post basis or for an entire campaign — for any social network. This may sound like jargon, but a 2021 Nielsen study found that 53% of TikTok users feel they can be themselves on the platform. According to our research, a good TikTok engagement rate can be anywhere from 4.5% of Posts” section.

Engagement 100

Engagement Tips Metrics Remix 100

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? Infographic: Social Media ROI Statistics by Digital Buzz.

Statistics 190

Statistics Research Social Media B2B 190

Keyhole.co

AUGUST 10, 2023

As the world’s largest professional social networking platform, LinkedIn is the go-to platform for knowledge-seeking professionals and business owners. Not only does it create a sense of community, but it also provides social proof. User-Generated Content (UGC) Feature content created by your customers or fans.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

As the world’s largest professional social networking platform, LinkedIn is the go-to platform for knowledge-seeking professionals and business owners. Not only does it create a sense of community, but it also provides social proof. User-Generated Content (UGC) Feature content created by your customers or fans.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Mindjumpers

MARCH 28, 2012

Survey Results: The majority of survey respondents, 78%, said CEO participation in social media leads to better communication, while 71% said it leads to improved brand image and 64% said it provides more transparency. CEO activity on social networks also appears to influence employees’ faith in their company.

Study 272

Study Activities Social Media Nielsen 272

Social Media Marketing

MARCH 20, 2013

Keep the self-driving cars, magic glasses, laptop, handheld OS, and Brazilian social network. The Pew Research Center has released its report Teens and Technology 2013. Nielsen has profiled "zero-TV" households, and it has more than doubled since 2007 to more than 5 million households.

Social Media 167

Social Media Nielsen Hashtag Delicious 167

Buffer Social

JUNE 12, 2016

There is a lot of great advice on how to grow your followers on social media (much of which I’ll relay below), and at Buffer we’ve always been interested in the research behind the advice. Get more followers, clicks, and engagement by sharing to social media sites at the right times! Schedule your first post today !

Twitter 81

Twitter Strategy Instagram Facebook 81

Firebelly

FEBRUARY 19, 2010

2 Site on Web By Jon Brodkin Facebook is now the second most popular Web site in the United States, passing Yahoo with 133 million unique visitors in January, according to new research. 1 spot to Google in February 2008, and now sits in third place, according to Web analytics research by Compete. Facebook Outpaces Yahoo to Become No.

Yahoo 100

Yahoo Facebook MySpace Paid Search 100

ProBlogger

APRIL 26, 2017

According to research by ExactTarget : “77% of consumers prefer to receive permission-based marketing communications through email”. According to an eye-tracking study by the Jakob Nielsen group, viewer attention drops dramatically beyond the fold. To solve this problem, limit your sharing buttons to your top 2-4 networks.

Blogger 53

Blogger Conversation Nielsen Study 53

Webbiquity SMM

FEBRUARY 7, 2011

Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. Social Media Tips, Tactics and Techniques. How are marketers really using social media? 4 experts on how to turn social media into sales by Social Media Today.

Social Media 198

Social Media Tools Tips ROI 198

Convince & Convert

APRIL 6, 2010

Social media scientist Dan Zarrella has some excellent research on social content best practices. Don’t make assumptions – test them. Vary time of day, day of week, phrasing, link placement, and other options, and thoroughly document your results. Sharing this with my readers, very well laid out! link] Top ?

Brands 145

Brands Content Social Media Consultant 145

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? RT @jaybaer: Social Media Monitoring Tools-How To Pick the Right One [link] [link] tlouise RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One [link] [link] Verizon Friend Great guest post! link] Katie Van Domelen Thank you!

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

APRIL 14, 2015

I’ve used this method to outline my posts like this in 10 minutes, researched the big points for about an hour, and wrote 2,000-word posts all in one day. Research shows that most blog readers only read the first 100 words. By this, I mean how many times you’ll share your content with the specific social networks.

Process 60

Process How To Team Publishing 60

Webbiquity SMM

JANUARY 24, 2012

And many companies that jumped in early experienced failures and disappointments, pulled back, and then re-approached social media from a more strategic angle. While certain aspects of social media have stabilized (e.g., How widely within an organization should social media tasks be distributed?

Social Media 190

Social Media Tips ROI Nielsen 190

Viper Chill

APRIL 25, 2012

A prediction about the future of blogging; a platform actively used by over 181 million people (Nielsen data for October 2011). I’m not going to make any claims about what I think is happening without doing a ton of research. Social networks are growing at record-breaking speeds. Gawker editor A.J

Sites 96

Sites Industry Blogger News 96