Social Media Marketing

MAY 8, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Automotive Klout Flipboard 160

Twist Image

AUGUST 1, 2014

A lack of mobile. The statistics don''t lie. Screens are everywhere, they are connected and they are highly mobile. The consumer does not care that a mobile experience may be a costly investment. A mobile site that simply is a lesser version of a website is not the right solution. community building.

Marketing 105

Marketing Analytics Mobile Paid Search 105

Techipedia: Tamar Weinberg

DECEMBER 20, 2011

As most brands and organizations now have a mobile optimized version of their website, the focus is now on encouraging users to travel to your site and interact with the brand itself in order to push increased revenue. A few statistics…. Here a few examples: 77% of the population of the world own a mobile phone. SMS, really?

SMS 187

SMS Strategy Marketing Discount 187

Webbiquity SMM

FEBRUARY 16, 2016

These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below. 80% of B2B decision makers visit vendor-independent communities, vendor-sponsored forums, and LinkedIn at least monthly for business purposes. MarketingProfs ). Marketing Think ).

B2B 110

B2B Social Media Marketing Survey 110

Later

JULY 1, 2020

In our Ultimate Guide to Pinterest Analytics, we walk you through the ins and outs of your analytics dashboard, what each metric means, and how you can use this knowledge to build a winning Pinterest content strategy: Table of Contents: . Pinterest Analytics: Key Metrics. Pinterest Analytics: Key Metrics .

Analytics 67

Analytics Metrics Overview Trends 67

Ignite Social Media

DECEMBER 8, 2017

Statistics show that the platform is especially popular among 18-29 year olds , with roughly six-in-ten (59%) using Instagram. When it comes to tracking these metrics, a paid media team is your best friend. Must Have #5: A Community. Instagram: Instagram is a great way to engage with millennial audiences.

Content 99

Content UGC Instagram Social Media 99

Convince & Convert

OCTOBER 11, 2013

But if a consumer is just seeing the yodeler video as a granular experience on his mobile phone, it might make less sense. Particularly interesting is the fact that Twitter is using “ Monthly Active Users ” (or MAU) as a measure, which is logical but was also created to measure competitor Facebook’s statistics.

Posterous 126

Posterous Social Media Comparison Team 126

yMarketingMatters

OCTOBER 18, 2015

It’s the progress of mobile technology and the ease with which people can shoot footage on their phones and then upload it to the Internet is incredible. Periscope and Meerkat are live streaming video mobile apps allowing you to “go live” via your mobile device anytime and anywhere. Statistics for Videos. 73% of U.S.

Video 133

Video Marketing Vimeo YouTube 133

Hootsuite

JULY 2, 2019

These employee advocacy statistics spell out exactly how much your brand could benefit from an employee advocacy program. Their posts create a sense of community among themselves and their customers alike. Then decide which social media metrics to track. Some key metrics to keep an eye on are: Top contributors.

Social Media 111

Social Media Guidelines HootSuite How To 111

Pam Moore

NOVEMBER 29, 2017

We know how to build influencer marketing programs that increase brand awareness, generate leads, earn trust, build community and help you grow your business. Once you find these people you can then partner with them to tap into their reach and trust they have already established with their audience and community who knows and loves them.

Influencer 160

Influencer Training Marketing Small Business 160

Sprout Social

OCTOBER 23, 2018

Now is the time to get your creative in order, take stock of what’s been successful for you this year (metrics-wise), and think about how you’re going to stand out in a swarm of other Black Friday ads. Optimize based on metrics and analytics. The featured text in the post is excellent and statistic-rich.

Strategy 90

Strategy Social Media Hashtag ROI 90

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” Image credit: Business 2 Community. Find the answers to those questions and many more here in 106 digital marketing facts (well, mostly) and statistics from two dozen sources. 21 Social Media Statistics. Business 2 Community ). Believable.) MediaPost ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Writtent Blog

MARCH 10, 2014

While content marketing statistics and research reports uniformly indicate that custom content is one of the most cost-effective and powerful ways to increase web traffic, lead generation, and revenue, the practice isn’t always simple. Is there anything better than a real-life content marketing success story? I didn’t think so!

Content 85

Content Marketing Energy Case Study 85

Techipedia: Tamar Weinberg

MARCH 17, 2010

Every time I tell someone I’m a Community Manager , I get a varied response. &# That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!&# for a living.

Communities 237

Communities Twitter Web 2.0 ROI 237

Writtent Blog

MAY 6, 2021

Our workers service the communities of Brampton, Mississauga, Caledon and the Halton Region. The solution offers a mobile app and web portal for configuration, monitoring, reporting and troubleshooting purposes. The metric that follows is the time before when the outage should be resolved.

Real Estate 40

Real Estate Insurance Construction Policies 40

Bill Hartzer

NOVEMBER 2, 2021

Goods and Services Description.

Telecommunications 218

Telecommunications Wireless Software Applications 218

Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? I asked the CEOs about how this is working in practice.

Social CRM 135

Social CRM Influencer Klout Social Media 135

Oktopost

JUNE 28, 2022

Since Twitter is primarily a mobile platform, the platform supports professionals that like to be able to take their work anywhere. Instead of being too direct, they spend time-sharing thoughts from their leaders on specific offerings, industry statistics, and more. Create Community & Discourse. Measure Your Success.

B2B 153

B2B Tips Twitter Marketing 153

Hootsuite

NOVEMBER 4, 2019

Effective Facebook marketing requires an understanding of the latest Facebook statistics and how they apply to your social marketing strategy. For more Facebook user statistics, check out our post on Facebook demographics all marketers need to know. Everyday, women are building meaningful communities on Facebook.

Facebook 111

Facebook Marketing HootSuite Social Networking 111

Webbiquity SMM

DECEMBER 15, 2020

A Few Statistics About Top 130 Minnesota Tech Companies on Twitter. tech.mn, Frontend Masters, and Request Metrics are the least social. Modus is a mobile-first, AI-powered Sales Hub that helps field and channel reps get sales done with easy access to content, intelligent tools and microlearning. How popular are they on average?

Company 149

Company Twitter Software System 149

Convince & Convert

JULY 26, 2010

Unlike your blog, which is on an island, the Pitch is mobile and travels around to all the places you need it to – email, social networks, search engines, etc., That’s where the Pitch™ comes in. It enables a brand to share their story in it’s entirety and with context. Why Am I sharing This?

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

APRIL 28, 2010

Isolate Mobile Users The same way that a wallet chain indicate the owner loves Kings of Leon, mobile Internet use is a definitive marker for Mass Influentials. online population access the Internet from a mobile device. The next time you send an email, I would absolutely run a report showing opens and clicks by mobile device.

Social Media 150

Social Media Strategy Influencer Social CRM 150

Oktopost

JUNE 9, 2020

For them, it’s a way to become thought leaders within their professional communities by sharing insightful and educational content provided by their company. When sales share content on social media, they become more engaged with their professional communities. A better understanding of prospects. Thought leadership.

B2B 147

B2B Survey ROI Metrics 147

Convince & Convert

JANUARY 21, 2014

They performed all kinds of statistical voodoo tricks to control for the possibility that people were joining the Facebook page because they were already going to spend money, not the other way around. Each community forum post earned them about 99 new sales and 48 repeat sales. Facebook API data. And these guys aren’t amateurs.

Study 167

Study Social Media Forums Case Study 167

Webbiquity SMM

SEPTEMBER 12, 2011

As social media monitoring and integration with CRM systems improves, marketers will have the metrics and analytical tools to more accurately assess the value of various social media efforts and continually improve them. Cohen describes how GE found success with a private social media community. Social Media Case Studies.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. This post is really poetry, as are all his other writings and blog posts. It’s definitely a worthwhile read.

Marketing 265

Marketing SEO Journal Engineering 265

Sprout Social

OCTOBER 26, 2021

This might sound obvious, but you may be surprised by how many companies have slow, buggy application processes, or job portals that aren’t mobile-friendly. Engage with the communities you’re a part of and provide value to group members. This will help identify which metrics to use to measure success.

Applications 107

Applications Cost Team LinkedIn 107

Webbiquity SMM

NOVEMBER 12, 2013

How do marketers separate hype from reality in mobile? General Social Media Marketing Facts and Statistics. An amazing statistic, given that nearly 20% of the adult U.S. General Marketing Facts and Statistics. Just 11% say social media is highly effective for lead gen, and 1% identify mobile marketing. eMarketer ).

Statistics 226

Statistics Social Media B2B Journal 226

Convince & Convert

SEPTEMBER 8, 2010

Mobile is Critical MySpace was slow to adopt mobile technology, and the lack of MySpace in your pocket was part of what killed them. Further, mobile users actually spend more time on Facebook, not less. They recognize that the future is not in dot coms at all, but in deconstructing content and making it mobile and portable.

MySpace 138

MySpace Facebook Social CRM Consultant 138

Webbiquity SMM

FEBRUARY 7, 2011

Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. Use your community to help you promote your products…Customer advocacy drives sales.&#. Social Media Metrics and ROI. Social Media Tips, Tactics and Techniques.

Social Media 198

Social Media Tools Tips ROI 198

Sprout Social

DECEMBER 20, 2023

This means offering different kinds of reports that span channels, individual post breakdowns and paid vs. organic metrics. Heepsy is more focused on the search element of influencer marketing, including features focused on finding influencers, influencer search, influencer statistics and influencer lists. Source: HubSpot) 7.

HootSuite 104

HootSuite Brands Price Collaboration 104

Buffer Social

APRIL 5, 2017

Arielle, Community Strategist. Hailley, PR and Communications Strategist. Book: Naked Statistics by Charles Wheelan. Statistics and Excel. Community: Stack Overflow. Community is the process of connecting people with people, with the common denominator being Buffer. Alfred, Content Crafter. Blog: Animoto.

Marketing 108

Marketing Diagrams Skills How To 108

Socially Sorted

JUNE 22, 2017

These basic metrics give you a clear picture of who follows you, promotes you and engages with you the most. community management statistics such as response time and response rate. Agorapulse is one of the frontrunners for those of you in my community who want to replace Meet Edgar. 7 A Killer Mobile App.

Social Media Management 106

Social Media Management Social Media Price Instagram 106

Buffer Social

OCTOBER 9, 2023

Metrics and Insights Accessibility Watch time for Reels and desktop access to Instagram Insights provide better performance analysis. Use these metrics to refine your content strategy and improve engagement. Mobile Live Streaming Exclusive mobile live streaming for members rolled out on YouTube mobile app.

News 72

News Social Media Marketing Facebook 72

Convince & Convert

MAY 26, 2010

The metrics available on Facebook are in many ways better than you can get from Google Analytics. The reviews business will be transformed by geo-location. YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged. Your grasp of the entire landscape (including email) is refreshing.

Social Media 136

Social Media Consultant Video Strategy 136

Webbiquity SMM

AUGUST 5, 2013

of all marketers love blog posts about marketing statistics. Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). Social Media Facts and Statistics. To that end, 94.7%

Statistics 214

Statistics Social Media B2B SEO 214

Webbiquity SMM

JANUARY 15, 2013

I wish they did, but they don’t,” he outlines five reasons not to obsess over these metrics—and what to focus on instead. They change how things are measured on a regular basis, and if you spend any time poring over the numbers, you know they clearly don’t add up. Facebook Changes. ” Facebook Rants and Raves. by MediaPost.

Facebook 192

Facebook Small Business Advertising Hubspot 192