Remove Communities Remove Meme Remove Research Remove Study
article thumbnail

10 Reasons Market Research is Critical to Social Media

Adam Cohen

Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success.

Research 265
article thumbnail

10 Great Examples of TikTok Content for Higher Education

Social Media Strategies Summit

Giving leaders a voice on social media can help you build a community. It’s particularly adept at inserting the school into popular video trends (like dance crazes and viral meme formats): @wustl_official Did you know about these WashU gems? That’s the sort of content that will help you stand out and build a community.

Education 162
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

4 Tips from Top Social Media Managers to Grow Your Online Business

Buffer Social

Conduct in-depth research : Find industry trends, news, and topics that interest your target audience. Focus on building a community The closer you are to your audience, the more sales you’ll get from them, and what better way to do that than building a community? ” How to get over fluff content?

article thumbnail

7 Proven Social Media Promotion Ideas That Don’t Suck

Hootsuite

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Multiple studies confirm that when used alongside an integrated marketing strategy, social media directly influences purchasing decisions. The rumors are true.).

article thumbnail

12 CEOs You Should Be Following on Social Media

Social Media Strategies Summit

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. And for another, the business community seems to like it too. Having a CEO with an active presence on social media can be beneficial for the organization for several reasons. Only 12% disagree.

article thumbnail

7 Brands Achieving Killer Results on Facebook

Social Media Strategies Summit

According to a recent Pew Research study, 69% of adults report using Facebook. Source: Pew Research. TAKEAWAY: By making themselves vulnerable and creating fun, relatable content, the NPD has been able to build a “brand” that their community (and the Facebook audience as a whole) can engage with. #2

Brands 108
article thumbnail

9 tips for designing TikTok marketing campaigns (and examples to show them in action)

Sprout Social

The first step in any marketing campaign, regardless of channel, is to develop a strategy and plan based on research. Research trends. One study found that TikTok shoppers are 1.7 This organic partnership between brands and creators is, in many ways, unique to TikTok—a phenomenon the network has coined “ community commerce.”.

Examples 139