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How to use brand safety tools to protect your brand’s reputation

Sprout Social

Technically, you can do it—but it opens you up to unnecessary risks and incidents that can cause financial loss and permanent reputational damage. With this intel on hand, you are empowered to respond to reputational risks before they become a full-blown crisis, and expand the breadth of your corporate communications strategy.

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New Social Media Advertising Strategies for 2023

Webbiquity SMM

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. While the social media marketing environment is constantly shifting, there are several social media advertising strategies that marketers may choose to focus on this year.

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Social Media Marketing During COVID-19: March 23 Update

Ignite Social Media

One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. Having said that, it does seem to be a buyer’s market right now. Communication and Entertainment Apps Are Dominating. Social Media Use, Engagement and Paid Efficiency are Way Up.

CPM 175
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6 Challenges Brick and Mortar Retailers Need to Master Before 2020

Pixlee

Retail shopping has been permanently changed by internet culture. This combined with the presence of giant ecommerce corporations like Amazon and AliExpress has forced retailers to understand that shopping is no longer a simple errand but rather an experience for consumers. Is this leading to a retail-apocalypse?

Retail 46
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Is Your Brand Ready for Customer Service on Social Media?

Ignite Social Media

Here are just a few industries that would benefit from offering customer service online: Retail Industry: Your brand sells products or goods – online, in store locations or both. Your Budget – Every Marketers Nightmare. First, we need to determine if your brand falls into an industry where offering customer service even makes sense.

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5 Core Pillars for Your Ecommerce Marketing Stack in 2022 

Pixlee

In the early days of the internet, online shopping had a bad and scammy reputation. Today, businesses that don’t leverage the internet for sales lose customers, potential revenue, and market share. . The point is: ecommerce is growing quickly, and you can’t market without it. trillion in 2022. That’s up 10.9%

UGC 52
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2023 Average Engagement Rates for 13 Industries [STATS]

Hootsuite

Our beginner’s guide to TikTok marketing will help you get started and connect with TikTok’s hyper-engaged community. Remember: It’s not a product or service that makes something seem “boring” — it’s bad marketing. You can create engaging social content even if your industry has a boring reputation. Not sure how?

Industry 125