SocMed Sean

DECEMBER 18, 2018

Today’s guest post comes from Hazel Fogg, creative social media manager and editor at Academic Brits. Hazel draws her creative inspiration from famous influencers, travels and books. Just recently she started to create her first social media course. Engagement with your community should be the ultimate goal.

Social Media 220

Social Media Meme Advertising Strategy 220

Proactive Report

NOVEMBER 21, 2022

Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . Map where conversations about your brand, product, or topics of interest are taking place in social media platforms.

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Social Media Analysis Research Conversation 64

Later

SEPTEMBER 1, 2020

Wondering what the top social media platforms for SMBs are? If you’re a small business just getting started with social media marketing , it can be challenging to know which platform will help you tap into the right audience – especially if you’re a time-strapped solopreneur! Are you looking to reach new customers?

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Platform Social Media Small Business Instagram 78

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

&# Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on. Who has time for this?

Industry 231

Industry Real Estate Social Media Travel 231

Hootsuite

APRIL 25, 2023

Fake social media accounts are an ongoing problem for both social media platforms and for brands. Impostors on social media present a real challenge for all major brands. Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees.

Social Media 88

Social Media Brands Tips HootSuite 88

Buzz Marketing for Technology

NOVEMBER 9, 2011

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? If you’re concerned about social media cost justification, you’re not along.

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Social Media Jive ROI Press Release 198

Pixlee

SEPTEMBER 23, 2017

Social-media savvy travelers are making an indelible mark on the travel and hospitality industries. Leveraging partnerships with travel influencers can help hospitality and travel brands reach a wider audience and boost engagement and bookings all while showcasing the brand in an authentic and organic way.

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Travel Influencer Brands Airlines 66

Net-Savvy Executive

JULY 30, 2012

From the first time I described the three buckets of social media data , I knew that one category was different. The difference comes about when we start thinking about the people as individuals or as identified groups—the focus is on the people, which is why it's useful to look at the data differently.

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Groups Groups Data Social Media 89

agora pulse

NOVEMBER 13, 2019

If you’re looking for the best social media agency for your company’s needs, Social Agency Scout can help. Do you need help from an agency to deliver social media services? Having all the skills in-house to deliver a full range of social media services is difficult. Community management.

Social Media 95

Social Media Directory Skills Training 95

Ignite Social Media

JUNE 10, 2022

With social media, we can celebrate practically every day with an overabundance of fun, obscure, and sometimes downright bizarre holidays. Social holidays are a fun way for your brand to engage with your followers, spread a little cheer, and show some personality. A travel brand might post about chocolate from around the world.

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Brands Authentication Education Conversation 145

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. Follow our 7-step guide to creating a successful social media video marketing strategy.

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Video Social Media Strategy Film 144

Laurel Papworth

JANUARY 14, 2010

HotelsMag has come up with 10 Internet Marketing Resolutions for 2010 including social media ones. I know that travel consumers booking via my hotel website i.e. direct customers are more loyal, bring more revenue and tend to travel more often. Over 44% of Internet users are active in social media.

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Hotels Tourism Travel Social Media 85

Sherrilynne Starkie

FEBRUARY 14, 2019

. “Trust is vital in an environment that sees customers’ expectations increasing every day, and competition is fierce, so this recognition from Canadians that Canadian Living is their most trusted magazine brand is a badge of honour,” says Lyne Robitaille vice president, TVA Group. million readers.

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Badge Fashion Travel Survey 150

Keyhole.co

NOVEMBER 19, 2023

Creating a social media strategy takes time to research and write, but not all digital marketers have enough hours in the week. Download our free social media strategy template to help develop a plan with more ease and speed. Altering existing strategies can be difficult, too. Identify: One or Two Primary Audiences.

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Template Templates Examples Social Media 52

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. This empowers you to proactively tailor your offerings and marketing communication.

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Sentiment Banking Patterns Hotels 112

Kikolani

DECEMBER 1, 2014

In this post, I’d like to introduce you to five social media tools and services I have mentioned in posts this year that have elicited that reaction and what you can (and should) be doing with them. is available on social media. Be sure to click to enlarge the images for a better preview!

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Social Media Management Social Media Tools Microblogging 165

Laurel Papworth

MARCH 9, 2011

In November last year, I spoke on social media and the impact it has on the Travel Writers industry. Great group – both speakers and audience. I’m convinced that anyone currently in the writing/communicating industry will do fantastically well in social media.

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Travel Social Media Industry Groups 63

Social Media Strategies Summit

JUNE 8, 2023

Brands have many reasons to move away from the social media giant Facebook. So they launched a campaign intended to show off the quality and engineering of their products, including messaging like: “RIMOWA’s iconic designs and lifetime guarantee is engineered for the modern discerning traveler.”

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Brands Facebook Influencer Campaign 130

Hootsuite

JANUARY 13, 2022

Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

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UGC Content HootSuite Authentication 145

Mindjumpers

SEPTEMBER 22, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Charity & Technology in the Online Universe How To Post Effectively on Facebook » In Time of Social Media Crisis – How Do You Respond? Nestlé – A worst case senario We all know how fast scandals are traveling.

Social Media 208

Social Media CSR Policies Disqus 208

Buffer Social

FEBRUARY 6, 2017

With more than 25,000,000 adoring fans across social media, National Geographic Travel is a poster child for the power of storytelling in marketing. This is the approach that National Geographic Travel takes to every one of their stories. The success metrics that Nat Geo pays close attention to on social media.

Travel 40

Travel Posterous Social Media Management Groups 40

Sprout Social

OCTOBER 8, 2018

Let’s take a look at how five fitness brands are winning at social media. This powerhouse fitness clothing brand brings a multi-pronged approach to their social media and digital marketing efforts. Their Instagram account is by far the most popular of their social media accounts. Brand takeaways.

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Social Media Brands Instagram Training 94

Later

MAY 24, 2020

But what if social media is your job? . When your work requires you to be scrolling social media, it can feel impossible to “unplug” and take a break from the online world. . There’s no denying that social media managers have an “always-on” attitude. on the pulse of what’s trending right now. .

Social Media Management 98

Social Media Management Social Media Tips Instagram 98

Sprout Social

FEBRUARY 11, 2021

At Sprout, we’re lucky enough to work with an all-star cast of agency partners who continue to impress us with their dedication to their clients and communities. Over the past few years, our partner community has grown exponentially to become a go-to resource for agencies to collaborate, strategize and request and give feedback.

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Campaign Groups Groups Communities 109

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

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Research Social Media Marketing Retail 265

SocialFish

JULY 15, 2020

Make use of your organization’s social media platforms to spread the word to as many people as possible. Group members simply sell a selection of delicious cookie dough flavors from an order-taker, and collect their funds on the spot. Your group makes up to 50% profit on sales – not bad! Cookie dough fundraiser.

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Delicious Eventful Committee Groups 130

SocialFish

JULY 15, 2020

Make use of your organization’s social media platforms to spread the word to as many people as possible. Group members simply sell a selection of delicious cookie dough flavors from an order-taker, and collect their funds on the spot. Your group makes up to 50% profit on sales – not bad! Cookie dough fundraiser.

Delicious 130

Delicious Eventful Committee Groups 130

Buffer Social

MAY 9, 2017

Writing a great social media manager job description is not an easy task. The job description is one of the first few things potential applicants read and a well-written job description can increase the chances of you hiring the best social media manager for your company. Examples of Social Media Manager Job Descriptions.

Social Media Management 101

Social Media Management Social Media How To Applications 101

agora pulse

AUGUST 29, 2017

You might hear about an “Instagram engagement group,” for example. Once you have joined a pod, you are in a community of Instagrammers that are focused on helping each other. Some users are more public in how they look for community members for their pod. One is community. Gaming the system.

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Instagram Real Estate Groups Groups 156

Buffer Social

NOVEMBER 28, 2017

We often recommend crafting your social media posts according to your audience. But how you know who the individuals that make up your social media audience are? Answering these two questions is essential if you’re looking to execute a successful social media strategy. LinkedIn : Linkedin analytics.

Social Media 111

Social Media Tools Analytics Instagram 111

Buffer Social

MARCH 9, 2017

Working on social media can be a little lonely at times, especially if you are working as a team of one. Social media conferences are the secret to all that. Pro-tip: If you are traveling to any of these conferences, you could also turn it into a mini-vacation. Social Media Marketing World (March 22-24, San Diego).

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Conference Social Media Price Forums 103

Ari Herzog

AUGUST 11, 2011

It is common, especially when attending your first social media workshop or listening to your first conference panel or webinar on the topic, to be confused. We believe we should join and participate in Facebook groups and Ning communities merely because someone we trust and respect invited us to join and participate.

Social Media 125

Social Media Case Study Travel Social Media Management 125

Sherrilynne Starkie

MAY 11, 2013

The baby boomer generation is an important demographic of consumers who are technology-savvy, use social media and are also still into mainstream media. Taking part were more than 250 exhibitors across a range of categories including finance, health, travel and lifestyle. It’s a vast group of more than 14.5

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Travel Mobile Newsletter Project 295

Convince & Convert

OCTOBER 10, 2013

In an age where the hashtags like #travel, #travelgram, #traveling and #travelingram have millions of posts on Instagram (and counting!), it’s not all that surprising that an entrepreneurial hotel chain would attempt to cater to people’s snap happy travel preferences. Case and point – the world’s first “Instagram Hotel.”

Hotels 152

Hotels Review Instagram Travel 152

Buffer Social

APRIL 19, 2023

Instead of aiming to get my company in front of as many people as possible, I worked on building a connected community. On Instagram, I get a little more personal, not just sharing my thought leadership but also peeks into my lifestyle, such as showing how I travel with my disability or communicate with other deafblind people.

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Instagram Consultant LinkedIn Travel 85

Later

OCTOBER 9, 2018

Social media managers, entrepreneurs, and influencers have a unique set of mental health challenges because they spend their days in the trenches of the internet. Self-care is an important part of mental health, and sometimes that means taking a break from social media, our phones, and technology.

Social Media Management 110

Social Media Management Social Media Tips Feed 110

Later

MARCH 30, 2020

Social media statistics can be a useful tool for informing your strategy and planning your future content. We’ve rounded up some of the most interesting social media statistics we could find, all of which will help you understand your platform, your audience, and craft content that’ll stand out: Social Media Statistics: Instagram.

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Statistics Social Media Marketing Instagram 67