Remove Communities Remove Focus Group Remove Research Remove Social Networking
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15 Simple Ways to Research Your Target Customer for FREE [podcast + worksheets]

Pam Moore

SocialZoomFactor · 15 Methods to Research and Know Your Customer for More Leads and Sales. However, very few marketing experts, agencies or consultants in the industry will actually tell you HOW to research and learn the details about your customer! Target Customer Research in a Nutshell . Do you REALLY know your customer?

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. People are the fuel behind social media, which is really just tools and tactics. Knowing Customer Behaviors What internal group knows more about your customer’s behaviors and acts?

Research 265
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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. Dark social helps you find these powerful sources.

HootSuite 120
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Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. And how totally outdated, outmoded and antique they seem compared to Big Data of social media. How to do Facebook Marketing Research. Well actually, we can.

Research 107
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What day is leg day? And 8 other questions answered with listening data

Sprout Social

Before using Sprout Social, a software company known for its smart cutting machines and apps manually scoured Facebook and other social networks to surface product bugs and complaints. The company viewed social media as a massive, unorganized focus group. SproutSpotlights Brand of the Year Finalists: ?

Questions 123
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Listening mailbag: Your burning questions answered with social listening

Sprout Social

Do you have burning market research questions? If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. You just need social listening data. . Consumer social media usage is on the rise. Need insight into an emerging trend?

Questions 118
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Increase your ROI: Let the data do the work

Audiense

Look at a few examples of how social data can contribute to balancing your ROI. Market Research. Historically, market research has been based on the use of traditional methods that required large investments of time and money to carry out surveys, interviews, focus groups, etc. Market Acquisition.

ROI 74