How social media consistency drives business results
Sprout Social
FEBRUARY 2, 2023
In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. Practice makes perfect Bridgett Colling, Director of Marketing and Communications at Figo, saw the opportunity to expand her brand’s TikTok presence. and their efforts led to audience growth, multiple viral videos and revenue-driving ads.
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