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How social media consistency drives business results

Sprout Social

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. Practice makes perfect Bridgett Colling, Director of Marketing and Communications at Figo, saw the opportunity to expand her brand’s TikTok presence. and their efforts led to audience growth, multiple viral videos and revenue-driving ads.

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How to Waste Your Content Marketing Efforts

Convince & Convert

Getting traffic to your site through your SEO and content marketing initiatives is only half the story. If traffic slumps because Facebook changes the news feed algorithm (again), or your search engine rankings suddenly change, your email list acts as insurance. Kick back and relax, job well done. But wait a second. Experiment!

Content 160
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5 Social Media Time-Saving Tips for Businesses

Socialmedia.biz

Instead of giving up, invest in content management services with marketing automation , such as an attractive email newsletter and social media templates. Businesses keep up with their communities much easier when they use unique hashtags for special promotions and ad campaigns.

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Irresistible Content: 10-Point Checklist for Content that Converts to More Customers [podcast + ebook]

Pam Moore

Though many marketers think the answer is to create mounds and mounds of content and publish it everywhere for everyone to MAYBE see, this is also not the answer. This is one of the key success factors to content that converts to more attention, trust, traffic, engagement, community members, raving fans, leads and sales! Winning! :).

eBook 141
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Facebook Unveils the Most Powerful Social Ads of All Time

Convince & Convert

Facebook has just integrated Page Post link ads into the News Feed, and the result is the most precisely targeted social advertising the marketing world has ever seen. In these ads, marketers can share links to vibrant video, text, and photo content in the one place over a billion people check regularly—their News Feeds.

Facebook 167
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What the New Google+ Mobile App Additions Mean to Small Business Owners

Navolutions

Mobile Community Controls. Community managers now have the ability to invite people to communities from their mobile devices, reshare items, and a whole lot more. While there are definitely ways of creating fan communities around your business and products, this one has all sorts of potential for marketing abuse.

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Why Hiring a Marketing Department Has Changed—5 Subjects a Business Owner Must Now Consider in Every Interview

Techipedia: Tamar Weinberg

In other words, they have more to worry about than trying to keep up with the latest and greatest marketing tactics. As early as seven years ago, hiring a marketing department was fairly simple. Marketing in today’s world is a little bit like being on a roller coaster. and the interview was over. and the interview was over.

Marketing 162