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22 Side Projects From the Buffer Team

Buffer Social

At Buffer, we’ve long had teammates who have side projects in addition to working at Buffer. It’s pretty common for our team to run their own blog, we have several published authors on the team, and many of our engineers run apps that have nothing to do with their regular work. Gaining new skills. Make new connections.

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When You Should (and Should Not) Hire a Social Media Marketing Agency

Ignite Social Media

If you prefer to read along, we’ve summarized many of the highlights of the discussion in this post, covering the situations where you should and should not hire a social media marketing agency. In that case, you may want to engage a social media marketing agency. Another benefit is using your team on other projects.

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Seven Skills Every Social Media Manager Needs

Webbiquity SMM

Whether you’re an aspiring social media manager looking to grow your skill set, or a marketing leader seeking an experienced professional for your team, below are seven essential skills for social media managers to contribute to your company’s success. Focus on community engagement. Be adaptable and open to change.

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Agency Basics: How to Make Money as a Social Media Marketing Agency

agora pulse

Here’s an overview of the different ways you should be making money as a social media marketing agency. Whether you’re getting ready to launch your first marketing agency or you want to expand your current offerings, you have tons of options for generating revenue. Services Your Social Media Marketing Agency Can Offer.

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SMSsummit Speaker Interview with Sarah Barnes of Harvey Mudd College

Social Media Strategies Summit

The Office of Communications and Marketing at Harvey Mudd College sits under the advancement umbrella but operates as its own entity. As the associate director of communications and marketing, I write, edit, and copyedit everything from articles for our alumni magazine to our social media posts.

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How Brands Can Support Indigenous Communities on Social—the Right Way

Hootsuite

If you are a national brand, turn the spotlight back on the First Nations communities. If there is a social justice issue being championed—whether that is Pride in the gender-diverse community, or climate justice, or prisoners’ rights, or racial equality—you’ll find Indigenous people at the forefront. But we don’t want pity.

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How to optimize your marketing budget: Do more with less

Sprout Social

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing 127