Content Marketing: Without Community, It’s Only Half the Equation
Waxing UnLyrical
APRIL 17, 2015
Your client probably isn’t crazy, but perhaps a little under-educated on how all this works (which is why they hired you, you’re the expert). You may have created great content, and you may have a good distribution plan, but shares and engagement are unlikely to come unless you have also focused on community building.
Let's personalize your content