Sprout Social

OCTOBER 16, 2023

This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences. Through social media listening , you can get a better understanding of what your target generation(s) are talking about online and the trends that matter to them.

Brands 111

Brands How To Authentication Collaboration 111

Sprout Social

JULY 13, 2021

Retailers and social platforms outside of China are eager to capitalize on this new commerce opportunity, with brands like the Home Depot already testing out their own livestream experiences. As retailers increasingly experiment with shoppable live video, here’s what marketers need to know about the latest social ecommerce trend.

Video 117

Video Retail Hosting Fashion 117

Sprout Social

AUGUST 26, 2021

And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now. To stay on top of the latest trends and maintain a more accurate pulse on your audience, you need to incorporate social media market research into your strategy. See what trends customers are interested in.

Research 143

Research Social Media Airlines Marketing 143

Ignite Social Media

JULY 13, 2021

This may not be surprising if you work in social media since this trend with needing customer service on social has been growing very quickly, especially over the past year. First, we need to determine if your brand falls into an industry where offering customer service even makes sense. Not ready to talk just yet?

Social Media 210

Social Media Brands Startup Loyalty 210

Bill Hartzer

NOVEMBER 2, 2021

G & S: Downloadable software in the nature of a mobile application; Computer hardware; Downloadable software for social networking and creating and interacting with online communities; Downloadable software for creating, managing and accessing groups within virtual communities; Software development tools; Downloadable software to enable development, (..)

Telecommunications 218

Telecommunications Wireless Software Applications 218

Sprout Social

MARCH 8, 2021

When executed well, a brand that jumps on trending topics can reap the benefits of extensive press coverage and a boost in social media engagement. As tempting as it is to hop on a trend, especially one that’s gaining momentum quickly, effective newsjacking calls for a surprising amount of patience and selectivity.

Content 126

Content Trends How To Exercises 126

Sprout Social

OCTOBER 5, 2022

In this article, we will unearth trending Halloween 2022 hashtags and how your brand can create a creepy campaign to bolster your larger social media strategy. Social media is where everyone from casual celebrants to spellbound fanatics go to find the latest Halloween inspiration, aesthetics, trends and events. It’s a lifestyle.

Hashtag 111

Hashtag Meme Film Education 111

Sprout Social

APRIL 15, 2020

Through Listening, we were able to provide an analysis of emerging trends to-date for all marketers. Whether it’s about something serious like feeling burned out or something more lighthearted like MoonPie ’s attempt to get in on the virtual meeting background trends, that power has been proven during the current crisis.

Strategy 142

Strategy Metrics Hubspot Retail 142

Sprout Social

OCTOBER 4, 2023

London-based retailer River Island uses Tags to make this reporting process easier. Analyze the social conversation to create community-first content, faster—CareSource Social media teams are no strangers to content audits. It’s how we keep others up to date on trends and opportunities we’re seeing in customer support.”

Strategy 118

Strategy Brands UGC Marketing 118

Later

JANUARY 1, 2020

Wondering what the big Instagram marketing trends of 2020 will be? The “no-edit” edit was a big trend in 2019, and it doesn’t seem to be going anywhere in 2020. Like most Instagram marketing trends, the teens are behind this one, favoring minimal edits to photos that produce a more organic, authentic look.

Trends 87

Trends Instagram Marketing Influencer 87

Rebekah Radice

DECEMBER 5, 2016

.” There’s a lot to learn in looking at past social media trends. So what are the trends shaping 2017, and how will they affect your marketing strategy? Here’s a look at the top trends that could make or break your social media marketing in 2017. 7 Social Media Trends You Need to Add to Your 2017 Strategy.

Trends 146

Trends Social Media Strategy CSR 146

Sprout Social

MARCH 1, 2023

Obviously, creators won’t ever man your customer care lines, but their in-depth knowledge of their communities (a.k.a. In a world where businesses increasingly rely on social data , creators can provide qualitative insights to complement the quantitative results you get from social listening. Which campaigns were most successful?

Products 89

Products Team Focus Group Collaboration 89

Sprout Social

AUGUST 24, 2022

Not only is she on-camera talent, she’s also responsible for creating content, helping build our social strategy and analyzing social data. I love how personal and genuine brands can get on social media and the communities they can create. Successful creators don’t just churn out content, they inspire communities. sproutsocial.

Social Media Management 100

Social Media Management Social Media Tips Skills 100

Sprout Social

APRIL 27, 2020

Earlier this year, we presented our regular update with the latest data on the best times to post on social media. With these changes, we reviewed data from our 20,000+ customers to see how usage of social media has changed during this time. Updates to LinkedIn times to post. Changes in social media message volume. with 9 a.m.

Engagement 145

Engagement Social Media Patterns Health Care 145

Audiense

DECEMBER 19, 2016

In an age when industries can seemingly pivot on a dime, keeping one eye on digital marketing trends to avoid getting caught out is a no brainer. Using our understanding of the data we’ve gathered we can help other areas of the business predict the result they can expect from their activities. Audience data guides local relevance.

Trends 60

Trends Marketing Forums Microsoft 60

Sprout Social

NOVEMBER 21, 2022

Fantastic Furniture is an Australian retailer that’s a favorite for furniture and bedding. Australian beauty retailer Mecca wanted to identify long-term, high-performing TikTok content that would authentically connect with their current and prospective audiences to increase their ROI. Case study: Fantastic Furniture . VMG Digital.

Case Study 111

Case Study Marketing Directory Retail 111

agora pulse

OCTOBER 6, 2020

The most recent data shows that of the small businesses that opened in March 2007, 33% made it to March 2017.). As with retail sales, charities and nonprofits tend to see their highest volume of donations during the holiday season. Gear up to help a community or charity this December for a feel-good factor that will benefit everyone.

Social Media Management 183

Social Media Management Social Media Trends Meme 183

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. If you want more timely data, you’ll want to supplement a brand survey with the following options. Everyone else has to play it safe.

Strategy 127

Strategy Brands Hubspot Survey 127

Keyhole.co

JULY 11, 2023

Dropshipping is a business model where online retailers do not need to keep inventory or manage storage. This eliminates the need for retailers to handle the products physically. Retailers only play the role of middlemen between the supplier and the customer.

Hashtag 52

Hashtag Campaign Instagram How To 52

Keyhole.co

NOVEMBER 7, 2023

It involves factors that require analytical skills to translate data into strategies. However, this analytical approach is not merely about data aggregation. Identify trending hashtags in your niche Engage with these hot topics within your industry to connect with a wider, yet niche-targeted audience.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Hootsuite

JULY 6, 2022

Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. People feel much more connected to a brand that actively engages their community. It lays everything out in a way that makes it easy to make data-driven decisions. It gives you legitimacy.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

MAY 11, 2023

These features allow you to keep Twitter a safe place for your brand and community. The retailer used TikTok to highlight its partnership with basketball star Candace Parker. For example, you can view brand sentiment trends at a glance within the platform, which helps you visualize how people are reacting to your brand in real time.

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Reputation Tools Brands How To 127

Sprout Social

MAY 15, 2020

Leveraging social data is one way to help pinpoint what’s working: what type of content drives attention, who your audience is and how you should schedule your posts to reach them. Unfortunately, finding the time to distill social data is also an ongoing challenge for marketers.

Industry 119

Industry Real Estate Social Media Sports 119

Sprout Social

SEPTEMBER 22, 2021

Then, we use that performance data to refine content and inform how we approach future campaigns. Social data strengthens NFLPA partnerships. It’s also an additional source of data that we use to report on performance of the initiatives we work on with our partners. In 2020, the NFLPA’s for-profit arm, NFL Players Inc.,

Campaign 117

Campaign Hashtag Analytics Metrics 117

Pixlee

OCTOBER 27, 2021

From the top trends in 2021 to our predictions for 2022, read on to polish your ecommerce influencer strategy in the coming year. It may not be a strictly 2021 trend, but micro influencers (and really, anyone posting about your brand on social media) are incredibly effective for ecommerce brands. Maintaining Integrity and Transparency.

Influencer 75

Influencer Marketing Discount Retail 75

Pixlee

MAY 21, 2020

These statistics on the state of paid social in 2020 help shed light on trends that are impacting brands, consumers, and the state of the world as we know it. Kirkland’s uses UGC in their social channels as well as their blogs and inspiration pages to keep customers engaged when they can’t visit a retail location.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Sprout Social

JULY 6, 2022

Brands looking to participate in trending topics need to be timely but conscious of the brand’s values in the process. Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers. How we gathered the data. Healthcare. Hospitality. Restaurants.

Twitter 101

Twitter Tourism Travel Education 101

Audiense

NOVEMBER 8, 2017

Having delved into the trends and insights of Black Friday last week it was only right to take a look at the finale of the biggest shopping weekend of the year, Cyber Monday. Insight : The data revealed the consumer community behind cyber Monday is predominantly young, with almost 60% of users ranging between the ages of 18 and 35.

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Sample Samples Discount Influencer 79

Sprout Social

FEBRUARY 22, 2022

You’ll have better data about what works. They are niche communities that allow users to connect with groups of friends and shop together. During these parties, users can interact with other shoppers, view over 200 million items for sale and see what brands are trending. Conversational commerce. AR commerce. Instagram Shopping.

Platform 104

Platform Tips Buy Instagram 104

Keyhole.co

SEPTEMBER 6, 2023

” Not only does it give you a small, delightful pause in your endless scroll, but it also connects you to a broader community of like-minded folks (or not-so-like-minded, and that’s the fun part!). or “Which logo for our group?” – it gives members a voice, fostering community spirit. Coffee or Tea?”

Facebook 52

Facebook How To Groups Groups 52

Keyhole.co

JUNE 19, 2023

This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand. Fosters a community: When multiple users echo the same thought, they often create a camaraderie that turns the community around a brand. And the most prominent of all is UGC.

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

SEPTEMBER 12, 2022

Agencies may offer this in a variety of ways—it may fall under social media management , or under a dedicated community management service. Reporting and track performance: Lean on an agency to pull performance data for you, and to provide data-backed strategy recommendations. But more importantly, we’re good listeners.

Social Media Management 89

Social Media Management Social Media Real Estate Brands 89

Sprout Social

JUNE 27, 2022

The impacts of TikTok can be felt all around us, from the fashion trends we’re talking about to the music we listen to. Headlines surrounding the network typically discuss how it’s impacting consumer behavior from a retail perspective, but the full picture is much larger. Keeping up with these social trends isn’t just a B2C priority.

B2B 133

B2B Brands Marketing How To 133

Sprout Social

OCTOBER 17, 2022

Reviewing customer conversations and trending topics can help you pinpoint opportunities for your brand. By paying attention to social listening trends , you can figure out what is capturing your audience’s attention. For example, if there’s a trend that your audience loves, it’s probably a good indication to hop on the wave.

Brands 95

Brands Fashion Eventful Hosting 95

Rebekah Radice

DECEMBER 5, 2016

.” There’s a lot to learn in looking at past social media trends. So what are the trends shaping 2017, and how will they affect your marketing strategy? Here’s a look at the top trends that could make or break your social media marketing in 2017. 7 Social Media Trends You Need to Add to Your 2017 Strategy.

Trends 60

Trends Social Media Strategy CSR 60

Sprout Social

MAY 19, 2021

Listening data equips brands with the intel they need to have relevant, meaningful interactions with consumers who are talking about your industry as a whole. This rich source of new information can improve marketing messaging, surface industry trends and make a substantial impact on your business. Check out River Island , for example.

Engagement 133

Engagement Brands Review Influencer 133

Sprout Social

FEBRUARY 26, 2024

According to Sprout Social Listening data from January 13 to February 12, 2024, PNC Bank has a 64% positive sentiment rate, which is 8% and 12% higher than its two biggest competitors. That level of personalization requires integrating social data with CRM software , the holy grail of seamless customer experiences.

Report 63

Report Atlassian Brands Sentiment 63