Waxing UnLyrical

APRIL 15, 2015

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. Assumption 1: Create content. Building a New Kind of Cruise Community.

Communities 100

Communities Travel Metadata Content management systems 100

Waxing UnLyrical

APRIL 24, 2015

At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community.

Communities 100

Communities Tips Metrics Community building 100

Waxing UnLyrical

JUNE 23, 2014

A large portion of what we do online is centered around content: creating it, sharing it, reading it. Content helps us promote our businesses, create relationships, and share what is important to us with the rest of the world. This week’s roundup features seven posts from around the web that show why exactly content rules.

Content 198

Content UGC Consultant Flickr 198

Waxing UnLyrical

MARCH 5, 2014

From the time I wrote an essay in second grade that blew away half of the elementary school teaching staff, to what felt like thousands of rounds of high school debate, to my current job at the helm of a fast-growing stable of content writers, language has been an intimate part of my existence. Leverage content for causes.

Content 262

Content Wikimedia Diagrams Community building 262

Waxing UnLyrical

JULY 8, 2013

Content is the “meat and potatoes” of everything from websites to newsletters to blog posts; without content you literally have nothing. So this week’s roundup brings you some stellar content… about content. 4 Questions to Ask Before You Publish Content. Why Good Content Delivers Bad Leads.

Content 205

Content Resources Consultant Flickr 205

Waxing UnLyrical

JUNE 7, 2018

Creating content that someone actually wants to read is extremely difficult these days. Everyone is surrounded by “noise” that they don’t have time to parse through, our attention spans are shrinking by the day and far too often, the content we do consume isn’t even truly novel. After all, as communication professionals ….

Content 160

Content Consultant Study Blogger 160

Waxing UnLyrical

FEBRUARY 4, 2013

If you’ve created neat Listly lists the WUL community and I should know about, please leave the URL(s) in your comment below! Adding context and community. Context and Community: the 2 Cs That Can Make Social Scoring Work is a post from: Waxing UnLyrical. 2: You may/may not be a rockstar, but your work will define that.

Communities 199

Communities Influencer List Consultant 199

Waxing UnLyrical

OCTOBER 28, 2016

The October 13th edition of #measurePR focused on measuring content. Here’s some of what we talked about: On how we can benchmark the amount of time it takes to create effective content: A2 #measurePR First step, establish your #KPIs. Have a content plan. A2-2: Truly effective content isn’t cheap and it isn’t easy.

Content 100

Content Comparison Banking Consultant 100

Waxing UnLyrical

JUNE 22, 2015

Content, content, and more content. Content can help your business take flight, keep customers coming back, and inspire a wider audience. But with so much “stuff” out there, how can you make sure you’re producing innovative content rather than same old, same old? ” 5. ” 5.

Content 100

Content Consultant Flickr Publishing 100

Waxing UnLyrical

FEBRUARY 26, 2013

Have you ever wondered what compels people to share content on their social networks? Facebook insists it has the answer: write better content. A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In other words, the bandwidth for content consumption is fixed.

Content 256

Content Study Flickr Advertising 256

Waxing UnLyrical

JUNE 26, 2015

In line with our June theme (content! content!), With four great guests on hand, we began to chat about measuring content. Here’s some of what we talked about: On how the got to where they are now and what interested them in content: A1: Hey guys #Content=#insight + #education. A1 I’m a marketer.

Content 100

Content Journal Adwords Consultant 100

Waxing UnLyrical

JUNE 29, 2015

General communication, marketing, and information are just some of the many hats “worn” by email on a daily basis. But how do you get the most out of your email content, when it seems it’s the medium most people love to hate? 16 Ways to Create Email Content Your Subscribers Will Love. Here are some ideas.

Content 100

Content Newsletter Hubspot Consultant 100

Waxing UnLyrical

JUNE 1, 2015

I’ve lost count of the number of crowns Content wears. But the thing is, it’s true; when you’re strategizing or planning to implement social PR today, content is related to practically everything we do. Do you think your content is doing what it’s supposed to do, or could it use a little nudge?

Content 100

Content Consultant Flickr Trends 100

Waxing UnLyrical

JULY 31, 2015

How content can be used to shape opinion and drive behavior should be a huge part of your social PR strategy. But what we consider “authoritative content” has changed dramatically, and continues to do so. Back in the day, the news media were the primary gatekeepers of reliable and authoritative content.

Content 100

Content Consultant Mobile News 100

Waxing UnLyrical

JUNE 19, 2015

Steve Crescenzo – one of the smartest people in our business, and one of the funniest, and one of the kindest – ended his #IABC15 presentation on “cutting through the clutter” and content strategy with this slide. ” 6 Words on Content Strategy from @crescenzo is a post from: Shonali Burke Consulting, Inc.

Strategy 100

Strategy Content Consultant LinkedIn 100

Waxing UnLyrical

AUGUST 28, 2015

Can you see where the math in this great piece of visual content is? area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn When Great Content is Disguised as Math. If yes, please do leave a comment below. Have a good weekend!

Content 100

Content Flickr Consultant Study 100

Waxing UnLyrical

MARCH 2, 2015

Seeing as how March is Women’s History Month, we’ll be shining the spotlight on women communicators of all stripes this month. To kick things off, this week’s roundup brings you seven super posts on content creation ideas that are also authored by women. 4 Ways to Streamline High-Quality Content Creation.

Content 100

Content Consultant Small Business Eventful 100

Waxing UnLyrical

AUGUST 10, 2016

Our brains are wired to find visual content especially compelling. Here are three reasons why you should build a visual content strategy today: 1. Here are three reasons why you should build a visual content strategy today: 1. Visual content boosts social engagement. Visual content builds trust & loyalty.

Content 100

Content UGC Loyalty Hotels 100

Waxing UnLyrical

FEBRUARY 20, 2015

Ah… content marketing. “Let’s do some content marketing!” When content marketing lets you down. The content is primarily New Jersey-focused. Well: If I like their content, I might refer them to someone who might indeed hire them. This is a classic case of being let down by content marketing.

Content 100

Content Marketing Consultant LinkedIn 100

Waxing UnLyrical

AUGUST 7, 2015

Last week I talked about how what we consider “authoritative content” has changed rapidly, and continues to do so. If you’ve bought into that, then how do you find smarter ways to measure authoritative content? What does this mean for your content? So how do you now measure the validity of this content?

Content 100

Content Metrics Lurker System 100

Waxing UnLyrical

JUNE 11, 2021

Now, the FDA doesn’t usually get a ton of engagement with its social content. digital content for a whole host of “old” and “new” media, who could bring in said experts for a local angle. That said, it certainly makes for good dinner party conversation ( #seewhatIdidthere ). TONS of legit media coverage.

Upcoming 251

Upcoming News Consultant Hosting 251

Waxing UnLyrical

JUNE 10, 2015

The first step to creating engaging and effective content is to determine your target audience. This alone can give you an advantage; according to Altimeter, 70% of marketers have not yet developed a consistent content strategy. How will they engage with your products or content? Who would use this kind of product?

Content 100

Content Case Study Consultant Buy 100

Waxing UnLyrical

JUNE 27, 2014

You’ve probably noticed that while I’ve gotten back to curating a decent amount of content on Twitter, I haven’t really been “on” all that much lately. And doing things like this is what helps to grow your network and your community. I’d rather play with Suzy Q., Based in the Washington, D.C.,

Social Media 189

Social Media Curation Community building Consultant 189

Waxing UnLyrical

APRIL 9, 2020

I manage a few different Facebook groups, one of which is a completely free + no catch Social PR community: The Social PR Posse. But if your competitor is delivering essentially the same quality of content, but is doing so in a much more entertaining way, where do you think they’ll be during Round 3? I hope to see you there!

Eventful 334

Eventful How To Energy Training 334

Waxing UnLyrical

JULY 18, 2019

Influencers are a critical component of an effective communications campaign. Your community, your influencers and your customers define your brand. Her content had more than 39,000 views and more than two million engagements. We also request one round of approval before the content is posted publicly.

Influencer 211

Influencer Engagement Fashion Retail 211

Waxing UnLyrical

SEPTEMBER 13, 2013

For both public relations and search engine optimization, publishing content via other people’s sites is a critical part of their everyday duties. Depending on your client or company, you’ll want to look for gatekeepers who have a similar focus or interest so that their readers will find an interest in your content as well.

Blogger 263

Blogger Strategy Technorati Community building 263

Waxing UnLyrical

APRIL 11, 2019

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work. For creative marketing agencies, CSR often takes the form of pro-bono services.

CSR 200

CSR Real Estate Posterous Campaign 200

Waxing UnLyrical

MAY 23, 2019

This is the start of building a real community. Of course, you will be communicating on social media. Make it interesting and fun, and use your best content writing strategies to keep them engaged. Develop a sense of community. Of course, the real sense of community is built off-line. tic toc for a special event.

Ensembli 149

Ensembli Training Eventful Communities 149

Waxing UnLyrical

SEPTEMBER 18, 2013

The content you create and the leads you nurture will keep your event alive well after its end date. Content: Turn insight and tips shared into white papers, tip sheets, blog posts, or webinar topics. Take photos and if you generate enough tips and insight, package the content together into a kit.

Eventful 195

Eventful Hashtag Community building Tumblr 195

Waxing UnLyrical

NOVEMBER 2, 2017

As guest moderator, I chatted with Angie about how she started in measurement, what some of the biggest barriers to proper measurement are, and what the PR measurement community can learn about gender bias from the advertising measurement community. PR’s use of images in content marketing and social must be equally guarded.

Research 193

Research Advertising Questions Communities 193

Waxing UnLyrical

JUNE 24, 2019

Think about what inspires them to share content. The micro influencer is often more motivated to share knowledge and relevant information with their community. Their audience is more likely to be engaged around the content they share. Think beyond just a few tweets and create “hero” content. Think Beyond Social Media.

Influencer 237

Influencer Authentication Survey ROI 237

Waxing UnLyrical

JANUARY 23, 2012

As a bike geek and cycling lover, I love Rapha’s comfortable and beautifully designed cycling wear, and admire its use of content (particularly video ) to tell its story. You can see some of the great efforts and content shared by the community here. Foster connections within communities. Make it about something larger.

Communities 170

Communities Brands Video Hosting 170

Waxing UnLyrical

FEBRUARY 13, 2017

The course comprises everything from getting started with a solid foundation , to messaging , to content , to media relations in a social world, to smart metrics – an area of Social PR I am particularly known for, because of my innovative and practical approach. ” which just ended and people LOVED).

Course 168

Course Module Training Banking 168

Waxing UnLyrical

MAY 12, 2014

Shelly Kramer reminds us why offering your audience fresh, relevant, high quality original content is still the best way to sustain your community. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Extend the Life of Your Event with Post-Event Planning.

Community building 198

Community building Consultant Communities Eventful 198

Waxing UnLyrical

AUGUST 1, 2019

A high-profile accident, product recall or allegations of illegal activity can cause profound, lasting damage to a company’s good standing in the community. David H Lasker is the founder and CEO of News Exposure , a digital content solutions company specializing in media research and monitoring. Image by Matthew Guay via Unsplash, CC.

Tips 160

Tips Reputation Analysis Consultant 160

Waxing UnLyrical

JULY 28, 2014

Blogging is a great way to start conversations, share ideas, and build your online community. Whether through guest posts or original content on your own site, blogging can help your brand gain traction (I mean, just look at me!). Adding SEO to the Mix: How PR Pros Can Use SEO to Boost Their Client’s Content.

Consultant 191

Consultant SEO Flickr Blogger 191

Waxing UnLyrical

MARCH 23, 2016

Before I tell you more about it, I’d like to give a BIG shout out to the hosts of chats and the respective communities who helped me learn and increase knowledge over the years and yes, I have built strong relationships with them over time! Regularly interacting with these communities helped me gain immense knowledge.

Meeting 100

Meeting Marketing Startup Communities 100