Social Media Strategies Summit

NOVEMBER 30, 2022

Importantly, this isn’t just a one-and-done exercise for McDonald’s, which runs a host of programs designed to support its communities, crew, and customers. Alphabet, Google’s parent company, has more than 150,000 employees. It’s a distinctly un-human company: its product is an algorithm that presents us with the information we want.

Campaign 304

Campaign Brands Influencer Collaboration 304

Techipedia: Tamar Weinberg

JANUARY 12, 2011

Her community outreach on behalf of Electronic Arts was amazing and her engagement with customers gives all of us lessons to live by. What’s a typical day like for you as the EA SPORTS Active Community Manager? How (and when) did you get to be the Community Manager for EA Sports Active?

Sports 204

Sports Communities Social Media Forums 204

Sprout Social

APRIL 4, 2017

But what may seem obvious to a social media managers is a whole new world to other departments at your company. At this week’s chat, we’ll talk personal branding and how to convince leadership and colleagues that fostering a personal, industry-adjacent social community impacts a company’s bottom line.

Upcoming 46

Upcoming Yahoo Apple B2B 46

Buzz Marketing for Technology

SEPTEMBER 17, 2015

Recently I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Leading Companies for Customer Service, On and Off Social. Our next webinar is titled How Social Data Powers Customer Experience ; be sure to sign up for it or view the schedule of other upcoming webinars here.

Liveworld 100

Liveworld Company Storify Microsoft 100

Sprout Social

NOVEMBER 15, 2023

I started my career as a TV reporter, then worked for a company’s in-house public affairs department, before managing social media professionally. So, I know first-hand how interactions with coworkers and leadership within a company differ when you’re not a social media manager versus when you are one. It’s fascinating really.

Social Media Management 120

Social Media Management Skills Social Media Upcoming 120

Social Media Strategies Summit

JULY 14, 2022

Check out our interview with her in anticipation of the upcoming Social Media Strategies Summit for Higher Ed. I am a Consultant working with PE funds seeking to invest in businesses or directly with companies seeking to raise capital. Leveraging your community of students or employees can be very powerful!

Education 204

Education Case Study Overview Upcoming 204

Buffer Social

AUGUST 3, 2022

Any company can sell its customers a product or service, but a great brand offers its followers something even better – a sense of community and belonging. We’ll cover the benefits of a Facebook Group for your company and share examples of businesses that have benefited from investing in this kind of community.

Small Business 92

Small Business Groups Groups Examples 92

Sprout Social

MARCH 12, 2024

The key is being quick to the draw when it comes to sharing their unique POV on timely topics, and understanding which issues are important to their community. Social listening isn’t just relevant for this year’s upcoming US presidential election. It’s just as valuable to elections happening around the world.

Social Media 114

Social Media Marketing Sentiment Influencer 114

Mindjumpers

JUNE 5, 2012

How Threadless Engages its Community on Instagram. The community-based t-shirt company Threadless is a crowdsourcing business whose design is created and chosen by the online community. Additionally, Threadless is one of the first companies to run a Pinterest campaign – check it out here.

Engagement 277

Engagement Instagram Crowdsourcing Upcoming 277

Sprout Social

SEPTEMBER 8, 2021

Give your Space a name that’s relevant to the upcoming conversation. For businesses that are already leveraging Twitter to cultivate a brand community, Spaces will help amplify those efforts. Here are a few ways you can use Twitter Spaces to benefit your organization: Share company updates or announcements.

Conversation 135

Conversation Twitter Hosting Upcoming 135

Buffer Social

APRIL 13, 2023

While a lot of people on the outside assume that social media managers are interns but in fact, owning a company’s social media profiles in today’s age is actually a very important role. At many companies, it has to be someone senior who is posting to those channels. Own community management.

Social Media 86

Social Media Social Media Management Skills Survey 86

Buffer Social

DECEMBER 15, 2021

For any company, building and maintaining a social media presence is a key marketing strategy for reaching more potential customers. A company’s social media profiles also act as a space where anyone can get to know your company much better, helping to build a stronger online brand.

Social Media Management 82

Social Media Management Process Social Media Applications 82

Keyhole.co

JANUARY 20, 2024

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. But the business page isn’t the end of it.

Small Business 100

Small Business Engagement Strategy Facebook 100

Hootsuite

SEPTEMBER 13, 2023

Who it’s for: All page types Tabs included: Home, events, reviews, videos, photos, about, community Business A big brand, mid-sized organization or corporation can benefit from the business template for Facebook Pages. Remember, you can still remove tabs you don’t use from your Facebook Page layout. Maybe you’ve already won.

Template 109

Template Templates Facebook Review 109

Sherrilynne Starkie

AUGUST 22, 2018

This week’s top 5 must-know social media news for marketing and communications professionals see a lot of good work by both Google and Facebook in the effort to improve the quality of news and reporting. Plus, getting ready for the upcoming networking season with LinkedIn QR Codes. Not so much. Finally, some good news!

News 150

News LinkedIn Instagram Upcoming 150

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. According to Cmejla, being helpful is how you maintain authentic relationships within online communities.

Tips 133

Tips Authentication LinkedIn Groups 133

Sprout Social

OCTOBER 11, 2022

Focus on relevant topics that will help your community approach common industry challenges. Behind-the-scenes/company culture content. Employee experiences are the most compelling examples of your company’s culture. Employee experiences are the most compelling examples of your company’s culture. Social media posts.

Strategy 132

Strategy Content Curation Press Release 132

Later

FEBRUARY 16, 2021

7 Social Media Campaign Ideas to Inspire Your Strategy in 2021: Knix ’s Community-building. 1: Knix’s Community-building Campaign. Apparel brand Knix tapped into the power of community for their Swim 2020 social media campaign. Not only do they increase engagement, but it’s a fun way to give back to your community.

Campaign 91

Campaign Social Media Brands Apparel 91

Likeable

OCTOBER 12, 2021

So, in addition to a standard influencer program on TikTok and Instagram, we tapped into the folks who were leading Clubhouse’s tight-knit communities to see whether or not an audio-only platform could drive link clicks and tangible results. Behind-the-scenes content.

Influencer 94

Influencer Upcoming Small Business Hosting 94

Sprout Social

DECEMBER 2, 2016

With more than 450 million members , LinkedIn® has swiftly solidified itself as a global community of professionals. This network shift has positioned LinkedIn® Company Pages as an integral component of an organization’s social communication strategy. Engage With Thought Leaders in Your Network.

LinkedIn 40

LinkedIn Company Engagement Collaboration 40

Sprout Social

JULY 21, 2022

You could post on community review sites or live-stream it to the masses. Community blogging sites. For brands, social media networking sites offer an opportunity to build awareness, create a community of customers and followers and drive traffic to websites. Form communities and discuss relevant news within them.

Types 145

Types Social Media Microblogging Overview 145

Social Media Strategies Summit

AUGUST 26, 2022

Yet, like most marketers, you’re likely to still struggle with one aspect of publishing and distributing content that delivers results: selecting topics for your company blog. Selecting topics for your company blog can be challenging when you don’t know what to write about. Source: mailerlite.com. Add Value Indefinitely.

Loyalty 204

Loyalty Software Publishing SEO 204

Likeable

JANUARY 26, 2021

Simplicity is Clubhouse’s defining characteristic (for now): voice-only, atomized communities, few visible engagements, no direct messaging capabilities, ephemeral content, etc. . The absence of community guidelines and moderation tools in the app as it currently exists could rouse brand safety concerns. Our First Impression.

SMS 130

SMS Influencer Guidelines Upcoming 130

Mindjumpers

MARCH 27, 2013

I’ve seen photos of cute animals doing funny things and posts encouraging me to “Like” if I’m looking forward to the upcoming weekend, from brands in both the food industry as well as the tech industry. Think of why you share the given piece of content – what would you like to convey and how should your community use it?

Content 264

Content Patterns Communities Loyalty 264

Buffer Social

AUGUST 29, 2023

At Buffer, not only are we writing and publishing blog and social media posts every day, we’re also a fully remote and distributed company. we often get great feedback from our community and can make adjustments and improvements. We will show up consistently for our customers and community with high-quality content.

Collaboration 85

Collaboration Template Templates Team 85

Social Media Strategies Summit

OCTOBER 21, 2022

Use the following tactics to boost visibility: Engage with your community. Get into the habit of liking and commenting on posts from your followers and community members who don’t currently follow you. For instance, if you’re targeting tech companies, try discussing an issue they care about. Tag thought leaders in your posts.

Examples 150

Examples LinkedIn Social Media Overview 150

Sprout Social

MARCH 14, 2022

In 2021, following a year of social unrest and hyper-focus on racial inequality, consumers began calling on brands to put their money where their mouth is and invest in Black talent and programs to uplift Black communities. We are committing $200 million over the next five years to support the Black community.?Learn

Campaign 113

Campaign Brands Communities Industry 113

Mindjumpers

FEBRUARY 21, 2014

In addition monitoring news platforms will give you an edge and help you spot upcoming trends or even eye out those hot conversational topics as they are actually happening. Every brand has it’s own super fan, someone who engages frequently and contributes in creating a positive buzz around your product or company.

Engagement 226

Engagement Sample Samples Upcoming 226

Likeable

JUNE 29, 2021

However, the rapid commercialization of Pride has led to “performative activism” as well as ingenuine attempts by brands to profit off of rainbow, Pride-themed products while not actually supporting the LGBTQ+ community in a meaningful way. . So, what makes a great social media Pride campaign? TUSHY: America’s Most Bottom-Friendly Bar.

Campaign 86

Campaign Travel Hotels Film 86

Hootsuite

DECEMBER 1, 2022

More than 59 million companies use LinkedIn Pages to connect with the platform’s 875 million members. Read on to find out how to build a LinkedIn strategy that will help you build an engaged community and effectively promote your business on the platform. For B2C companies, LinkedIn might serve primarily as a recruiting platform.

LinkedIn 139

LinkedIn Strategy Tips HootSuite 139

Sprout Social

MARCH 21, 2022

Like Stories Highlights , Guides let you repurpose and curate content from your brand, your partners and your community. Use place Guides to spotlight specific locations important to your community. You can use this same tactic when promoting employees, creators you work with or active members of your community. Sprout Social.

Examples 103

Examples Instagram How To Curation 103

Hootsuite

APRIL 26, 2023

So the company started releasing its products in Millennial-cool colors, targeting this new, surprising market of consumers. Netflix, for instance, might be interested to see this tweet, which mentions the name Netflix but doesn’t tag the company directly. Certain communities embrace specific slang or emoji use.

Research 123

Research Social Media HootSuite Marketing 123

Convince & Convert

NOVEMBER 30, 2023

You can have a comprehensive plan that checks all the boxes and has the full support of company leaders but somehow, a few months after kickoff, the effort has stalled out–either not fully adopted or sometimes not even started. Proceeding without employee buy-in is the #1 mistake. you’re not alone.

Project 127

Project Collaboration Buy Team 127

Buffer Social

FEBRUARY 21, 2023

When I first started building Diversability with the vision of creating a community of people with disabilities (and the allies who support us) elevating disability pride, I kept encountering roadblocks when trying to get the word out. Now, in 2023, we have 80,000 followers across our social networks and 5,800 in our closed communities.

Brands 82

Brands Marketing Hosting Eventful 82

Ignite Social Media

OCTOBER 5, 2022

Brands should still consider Twitter for a few solid reasons: Twitter is great for community management Twitter is an effective social listening Ad options on Twitter allow for selective targeting Bite-size videos are now very much welcome in the Twitter algorithm. Our answer for many brands is yes. We know a gamer would love this.

Twitter 110

Twitter Brands Airlines Meme 110

Sprout Social

OCTOBER 16, 2023

A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike. What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha.

Brands 115

Brands How To Authentication Collaboration 115

Rebekah Radice

OCTOBER 26, 2018

Not long ago, companies got ahead creating as much content as possible. Where will content marketing take your company in the coming months? The company that controls the sale using content marketing isn’t the person pumping out content for the sake of it. Company-related dates and anniversaries. Upcoming Events.

Strategy 97

Strategy Content How To Upcoming 97