Sprout Social

JANUARY 9, 2024

According to Salesforce’s State of the Connected Consumer report , 73% of consumers expect companies to understand their unique needs and expectations. Carve out time for audience research and build the resources and the right infrastructure into your budget. Audience research Every audience is different.

Social Media 124

Social Media Sentiment Data Team 124

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Hootsuite

DECEMBER 12, 2023

Build a (human) personal brand Being on social media benefits your company and also has big perks for you. Or, share your genuine excitement about a new product or feature your company is launching and geek out alongside your customers. But how do you know if your content is enhancing what people think about your company?

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

OCTOBER 19, 2023

The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Does Facebook do Sentiment Analysis? Facebook Advertising and Sentiment. How to do Facebook Marketing Research. Well actually, we can. Lube anyone?

Research 107

Research Nielsen Sentiment Facebook 107

Sherrilynne Starkie

FEBRUARY 13, 2018

Companies often call a consultant in because social media is not working. Research is a key part of developing a strategy and keeping a program on track. LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. Few companies outsource all social media activity to agencies or consultants.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Convince & Convert

NOVEMBER 16, 2023

In the ever-evolving realm of social media, where platforms are both arenas for branding battles and hubs for community conversations , Twitter’s transformation into ‘X’ has become a fascinating study in corporate identity evolution. Understanding the competitive landscape, audience sentiment, and social climate is crucial.

Twitter 78

Twitter Social Media Sentiment Reddit 78

Sprout Social

JANUARY 18, 2022

While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . For a message to resonate with its intended audience, it has to be well-researched and tailored. Social listening for brand sentiment.

Skills 128

Skills Sentiment Team Press Release 128

Buffer Social

AUGUST 2, 2023

I believe anyone can build a company as long as they have a clear vision, the market is right, they’re self-aware, understand the nuances of the industry, and they have the grit to power through the roadblocks. I’ll typically work extremely hard at a company for some time and then want more for myself. ExplodingIdeas.co

Newsletter 83

Newsletter Reddit Sentiment Startup 83

Keyhole.co

MARCH 26, 2024

Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. LEGO sales rose to USD 4 billion last year, whereas its competitors reported declining sales.

Construction 52

Construction Social Media Strategy Collaboration 52

Hootsuite

NOVEMBER 28, 2022

But Reddit isn’t the best place for every company. Users create posts in topic-based communities — called subreddits — and interact in comment threads. Reddit is all about fostering community by encouraging users (a.k.a. It has a unique vibe, which this article will explain. What is Reddit? How does Reddit work?

Reddit 100

Reddit Brands Meme Forums 100

Sherrilynne Starkie

FEBRUARY 13, 2012

Reuters has launched Social Pulse , a social media hub on Reuters.com which highlights social media’s most shared news, companies and influencers. The chart is populated by share-of-voice readings, so depending on which companies are being talked about most that day, it will adapt.

Wireless 292

Wireless Klout Module Directory 292

Keyhole.co

FEBRUARY 3, 2024

Through this monitoring and research, health brands can better understand effectiveness and potential risks. Try to jot down the metrics of individual companies as well as take an average to see what the industry standard for market presence looks like. And that’s just the tip of the iceberg. We know the saying, “All PR is good PR.”

Social Media 59

Social Media How To Metrics Sentiment 59

Sprout Social

AUGUST 17, 2021

Do you have burning market research questions? From established brands to startups, an unusual amount of companies have launched branded merch lines. These drops are social-first events, with many companies mimicking the direct-to-consumer drop trend popularized by streetwear brands like Supreme.

Questions 118

Questions Sentiment Meme Trends 118

Sprout Social

AUGUST 22, 2023

Sophisticated social listening tools, powered by ML and AI technologies like sentiment analysis and NLP, scan millions of data points in customer chatter to understand consumers’ needs, wants and brand experience. Watch this video from one of our research experts to learn more. Here is a closer look at the key benefits.

Analytics 84

Analytics Conversation Brands Sentiment 84

Convince & Convert

OCTOBER 30, 2017

A social following cannot thrive without a strong community as its foundation, and community is not built by shoving content down people’s throats—it’s built by engaging in conversations. A social media following can't thrive without a strong community as its foundation. Do you want to improve brand sentiment?

Brands 193

Brands Sentiment Influencer Survey 193

Oktopost

APRIL 9, 2024

Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments. Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools.

B2B 62

B2B Marketing ROI Hubspot 62

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition.

Analytics 179

Analytics Social Media Tools Price 179

Hootsuite

JUNE 28, 2023

For example, people in the final stages of researching a purchase will often ask others their opinion, like in r/Fujifilm : Source: r/Fujifilm on Reddit I know Reddit isn’t strictly a dark social channel (only private subreddits are), but it shows the specific types of questions people ask in niche forums like this.

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. The term was first used in 1971 when telecommunications companies introduced the # symbol to the touch-tone dialing keypad. For brands, hashtags can help social marketers reach niche audiences and build community.

Hashtag 121

Hashtag How To Guidelines Telecommunications 121

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing 130

Marketing How To Sample Samples 130

Oktopost

APRIL 21, 2022

Companies that leverage social listening during the creative process can develop content that’s more relevant to their audience’s interests. Sharing content related to the company or brand. Private messaging brand or company accounts. At the same time, it also allows you to learn how audiences view other companies in your field.

Content 118

Content FAQ Sentiment Hashtag 118

Oktopost

JUNE 15, 2023

True, every post has the potential to be worth its weight in interactions and conversions, but instead of ‘shouting into the void’ and hoping the void sends plenty of enthusiastic customers your way, treating social media like the dynamic market research tool it is, makes for a far better strategy. What do we mean by this?

B2B 62

B2B Sentiment Analysis Influencer 62

Sprout Social

APRIL 4, 2023

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. Why brand advocacy matters for your company How to determine if brand advocacy is effective What is a brand advocate? One way is through brand advocacy. Is brand advocacy right for you?

Brands 127

Brands ROI UGC Authentication 127

Hootsuite

MAY 21, 2020

Plus, you’d have to create some kind of reporting dashboard to collect and share all your research. Google Alerts lets you monitor the entire web for mentions of your company, your competitors, or other relevant topics. This way you can attain even deeper insights on your brand’s sentiment all over the world. Google Alerts.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Their research and engagement can turn into precious data for your business. But when it comes to social data, it’s not about how much data you have but rather how you leverage it.

Analysis 69

Analysis Data Sentiment Metrics 69

Waxing UnLyrical

JANUARY 24, 2013

It is surely becoming part of your daily PR research function. Waze is the community-driven app that learns from users’ driving mannerisms to provide routing and real-time traffic updates. The algorithm also accounted for people with positive sentiment scores and those who avoided “foul” language. So, what is big data ?

Data 230

Data Sysomos Sentiment Analytics 230

Sprout Social

JANUARY 24, 2024

Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey. It also shows you have a growing community doing word-of-mouth marketing. You can view metrics like positive sentiment and total engagement. unique users in the UK. jxrdanhames m.A.A.d

Metrics 99

Metrics Influencer Marketing Survey 99

Sprout Social

MARCH 14, 2022

In 2021, following a year of social unrest and hyper-focus on racial inequality, consumers began calling on brands to put their money where their mouth is and invest in Black talent and programs to uplift Black communities. We are committing $200 million over the next five years to support the Black community.?Learn

Campaign 112

Campaign Brands Communities Industry 112

Sprout Social

NOVEMBER 6, 2020

Glassdoor houses over 70 million reviews and insights on over one million companies, helping people make one of the most important decisions we can make for ourselves: where to work. Regularly monitor Glassdoor company reviews. Reading Glassdoor reviews is mutually beneficial for both job seekers and companies.

Review 96

Review FAQ Construction Metadata 96

Techipedia: Tamar Weinberg

JULY 15, 2009

The New Community Rules talks about the important role social media has begun playing in our lives. If you’re looking at buying a product or utilizing a service, chances are you’re looking for the sentiment about that product or service as well. Fortunately, we have social media communities to inspire us.

Communities 170

Communities Marketing MySpace Yahoo 170

Sprout Social

DECEMBER 7, 2021

Courtney Gagné , Inclusion and Diversity Program Manager and former Senior Social Media Specialist at Progress, echoed this sentiment. More businesses will hire for social support and community management roles. To do that, Dantu-Johnson recommends setting aside time for research. Take the time to learn about human behavior.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Sprout Social

JUNE 23, 2021

No need for research, testing or iteration—let’s just do this! By using a powerful social listening tool to aggregate and parse all of that conversational data, smart brands can formulate and test hypotheses quickly and then pressure test those assumptions through qualitative research. Get more out of research .

Social Media 94

Social Media Focus Group Aggregator Research 94

Keyhole.co

APRIL 12, 2023

For example, a company running a holiday sale might use the hashtag #holidaydeals or #blackfriday to promote their campaign. Community hashtags: These are used by a specific community or group of people with similar interests or affiliations. Here are the top 3 Instagram hashtag analytics tools you can start with.

Hashtag 52

Hashtag Analytics Instagram Sentiment 52

Sprout Social

FEBRUARY 27, 2023

Steph Hermanson Strategic Services Consultant, Sprout Social Women’s History Month is especially important for women holding positions that simply wouldn’t have been possible even 60 years ago, such as CEO at legacy companies like Carol B. Tome of UPS or Michele Buck of The Hershey Company. But it’s not enough to say you’re aligned.

Social Media 117

Social Media Team Groups Groups 117

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ That is the power of brand awareness.

Strategy 131

Strategy Brands Hubspot Survey 131

Unmetric

NOVEMBER 4, 2019

Now that social media is mainstream with every company, the demand for marketers with social media skills is higher than ever. The importance of having a dedicated person to monitor a company’s social media presence and derive insights for successful marketing practices is the need of the hour. Enter social media analysts.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97