Convince & Convert

MAY 27, 2014

And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. In 2012, I wrote about a supply-chain management software company called Kinaxis. Here are seven ways to add humor and get results.

Conversation 167

Conversation B2B Marketing GPS 167

Janet Fouts

DECEMBER 30, 2014

23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). Shop locally and prefer hand-made and authenticity to mass production. Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Bill Hartzer

MAY 26, 2010

This social media monitoring tool is not only for hotels, you can track and monitor your brand, your company, and you reviews about your company and your company’s products. Utilizing the truCast product, companies can listen in on what is being said about their brand online.

Cymfony 152

Cymfony Social Media Tools SM2 152

Rebekah Radice

AUGUST 10, 2015

From you Facebook graphics to your logo, videos, and cover image – create a seamless look and feel that’s a direct representation of your company. Use it to promote your products, share what’s happening within your business and talk about upcoming events. (see how long have you been serving the community).

Engagement 131

Engagement Tips Facebook Nielsen 131

Buzz Marketing for Technology

SEPTEMBER 15, 2009

You go crazy making your business case based on the idea that people will be so much more productive. But where is the productivity? Not just a ‘check the box’ type of – did you contribute back to the community – but if you didn’t contribute tangibly back to the community – it may impact your bonus potential!

Collaboration 100

Collaboration SocialCast SocialText Lurker 100

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Nielsen, Gallop, Newspoll, I don’t care, you all suck. And how totally outdated, outmoded and antique they seem compared to Big Data of social media.

Research 107

Research Nielsen Sentiment Facebook 107

Techipedia: Tamar Weinberg

SEPTEMBER 27, 2011

According to a Nielsen study, in 2010 the amount of time the average person spends on Facebook was about 14 minutes per day, or seven hours per month. Even better, individuals (known as Facebook fans) can “like” or add your company as a “friend”; therefore staying notified of any special deals or messages you send out.

Facebook 172

Facebook Study Small Business Nielsen 172

Convince & Convert

NOVEMBER 20, 2015

In a blog post they were forced to write after the social media community grabbed pitchforks after the initial announcement was made without explanation, Twitter said they were killing the Twitter share button counts because of a core change to their development framework, and corresponding API schemas. .” I understand the frustration.

Twitter 60

Twitter Nielsen API Patterns 60

Waxing UnLyrical

DECEMBER 14, 2016

Most companies are blind to the massive PR resource that is their workforce. Source: Nielsen Global Trust in Advertising Survey. List possible publicity opportunities that may come up through the year (an expected product launch or an event that you can be a part of in an interesting way). Document your plan.

Nielsen 100

Nielsen Reputation Metrics Exercises 100

Buffer Social

MAY 8, 2019

And now, Ugly Drinks is creating a new, healthier future for the $392 billion soft drinks industry, challenging giants like The Coca-Cola Company, PepsiCo and Red Bull head on. The Ugly Truth started as a product message, but has broadened out to become about society. From the outside, it may seem like a David v Goliath battle.

Industry 74

Industry Meme Survey Authentication 74

Rebekah Radice

APRIL 30, 2018

After all, would you rather buy a product you’ve seen online or one that was recommended to you by someone you trust? In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. Start with the channel your company is most focused on.

Influencer 115

Influencer Marketing Nielsen Authentication 115

Pixlee

FEBRUARY 1, 2019

In fact, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising. These encourage them to re-purchase and help build loyalty while helping you move products that need to be sold. Meanwhile, for cheaper products, a percentage discount will look more appealing.

Discount 41

Discount UGC How To Apparel 41

Webbiquity SMM

FEBRUARY 28, 2011

. • Christopher Barger – Director, Global Social Media at General Motors. • Scott Monty – Digital & Multimedia Communications Manager at Ford Motor Company. Chemicals. • Kristina Bobrowski – Social Media Manager, Dow Corning. • Alison Buckley – Social Media Manager, Dow Corning.

List 155

List Twitter Brands Microsoft 155

Pixlee

NOVEMBER 15, 2016

While some sites still pay for reviews, there has been a huge shift in companies pursuing honesty and authenticity. According to Nielsen, online reviews are the second most trusted source of brand messaging and information. Successful user generated content examples include companies like Warby Parker, Kraft, and Estee Lauder.

Content 41

Content UGC Loyalty Nielsen 41

Sprout Social

MARCH 13, 2017

By showcasing the popularity of your brand, products and services, you can make people more confident that you’re the right choice for them. When you’re shopping in a store, you have the ability to directly compare products and see which is better. They believe the group is better informed than they are.

Conversation 111

Conversation How To Review Influencer 111

Rebekah Radice

APRIL 30, 2018

After all, would you rather buy a product you’ve seen online or one that was recommended to you by someone you trust? In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. Start with the channel your company is most focused on.

Influencer 60

Influencer Marketing Nielsen Authentication 60

Convince & Convert

SEPTEMBER 2, 2015

Defined as “ the strategy of establishing relationships with influential people who can amplify and expand visibility for your brand’s products and services ,” influencer marketing is all about connecting with the right folks in order to get your message out there, authentically. Engaging with the Wrong Influencers.

Influencer 60

Influencer Brands Marketing Authentication 60

Diva Marketing Blog

JUNE 19, 2016

What makes Jay especially relevant to the Diva Marketing community is his use of social media, aka Social TV, to promote his on-air opportunity on the Food Network and to leverage the social buzz to encourage Scripps Networks Interactive to pick up the Deep Fried America pilot. I’m a chef, writer, speaker, entertainer and hugger.

Travel 75

Travel Hosting Social Media Influencer 75

Laurel Papworth

JANUARY 14, 2010

At the same time, create unique product offerings and providing unique value proposition via the hotel website. Situation: Internet users now spend 17% of their surfing time on social network and blogging sites, nearly triple the percentage of time spent on such sites a year ago, according to Nielsen. Related posts.

Hotels 85

Hotels Tourism Travel Social Media 85

Diva Marketing Blog

MAY 9, 2016

We connect companies like Macy’s, Carter’s and other major consumer brands with influencers to help amplify and tell their story. . By that, I mean finding influencers who can naturally and organically communicate a story about a product or brand. And it really is a community.

Influencer 40

Influencer Marketing Fashion Campaign 40

Diva Marketing Blog

MAY 9, 2016

We connect companies like Macy’s, Carter’s and other major consumer brands with influencers to help amplify and tell their story. . By that, I mean finding influencers who can naturally and organically communicate a story about a product or brand. And it really is a community.

Influencer 40

Influencer Marketing Fashion Campaign 40

Diva Marketing Blog

JUNE 19, 2016

What makes Jay especially relevant to the Diva Marketing community is his use of social media, aka Social TV, to promote his on-air opportunity on the Food Network and to leverage the social buzz to encourage Scripps Networks Interactive to pick up the Deep Fried America pilot. I’m a chef, writer, speaker, entertainer and hugger.

Travel 40

Travel Hosting Social Media Influencer 40

Diva Marketing Blog

FEBRUARY 22, 2009

That discrepancy is striking to me especially for those products and services where people have a naturally tendency to turn to digital sources. The atmosphere was electric, as we had direct competitors in the room; Procter and Unilever; Nielsen, TNS, and Motivequest. Can it skew the data?

Research 40

Research Social Media Nielsen Microsoft 40

Diva Marketing Blog

MAY 19, 2009

Susan Getgood Susan Getgood has been involved in online marketing since the early 90s, and watched the web evolve from the first browsers to the interactive communities we participate in today. Prior to founding GetGood Strategic Marketing, Susan was Senior Vice President of Marketing at Internet software company SurfControl.

Blogger 40

Blogger Marketing Nielsen Press Release 40

Keyhole.co

AUGUST 10, 2023

It could be anything from launching a new product, winning an award, or hitting a sales target. I recall Kyle Byers, Semrush’s director of growth marketing, updating his network on LinkedIn about the company reaching a significant milestone in its expansion: 100,000 paying customers. Celebrate it publicly.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

It could be anything from launching a new product, winning an award, or hitting a sales target. I recall Kyle Byers, Semrush’s director of growth marketing, updating his network on LinkedIn about the company reaching a significant milestone in its expansion: 100,000 paying customers. Celebrate it publicly.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Take your top keywords (including your company name, product name, etc.)

Brands 143

Brands Content Social Media Consultant 143

Diva Marketing Blog

FEBRUARY 23, 2009

.  We are the only organization with a complete view of the media and marketing ecosystem as we have 400+ corporate members who represent each of the key stakeholder groups:  advertisers, media companies, media agencies, creative agencies, research organizations, and academics.   80% of new products fail.

Research 40

Research Social Media Cymfony Sample 40

Rebekah Radice

NOVEMBER 24, 2017

Begin to reach out and engage with people interested in your product. The research published in The Social Habit, by Jay Baer, states that among respondents who attempted to contact a company: 32% expect a response within 30 minutes. Instead, they’ll simply mention that they’re using your product or service.

Hashtag 138

Hashtag Influencer Trends Industry 138

Oktopost

JUNE 9, 2020

Employee advocacy is the promotion of a company by its employees. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. What is Employee Advocacy.

B2B 144

B2B Survey ROI Metrics 144

Rebekah Radice

NOVEMBER 24, 2017

Begin to reach out and engage with people interested in your product. The research published in The Social Habit, by Jay Baer, states that among respondents who attempted to contact a company: 32% expect a response within 30 minutes. Instead, they’ll simply mention that they’re using your product or service.

Hashtag 60

Hashtag Influencer Trends Industry 60

Convince & Convert

SEPTEMBER 21, 2010

I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!) I think that is more powerful than targeting by city, state or region.

Social Media 155

Social Media Radian6 Strategy SM2 155

Jon Loomer

AUGUST 29, 2018

In the United States, you can also target by DMA , which is a media market as defined by Nielsen. 2) People who live in a location : This targeting segment is for something more relevant for people who live their daily lives in an area and may use services or products on a regular basis. Think gym memberships, community centers, etc.

Facebook 166

Facebook Travel Mobile Comparison 166

Webbiquity SMM

FEBRUARY 7, 2011

500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. How can you “train&# your CEO to use social media productively? 6 Basic Questions For Social-Optimizing Your Company Website by BlueGlass. 85% of Inc. Mistakes were made. by iMedia Connection.

Social Media 198

Social Media Tools Tips ROI 198

Convince & Convert

APRIL 14, 2015

Since we’re a software as a service (SaaS) company with a content marketing editorial calendar as our product, it makes sense that we’d have some expertise in blog planning. Our roots stem from a minimum viable product, and we’ve adapted that same philosophy into our content marketing. Community manager.

Process 60

Process How To Team Publishing 60

Webbiquity SMM

JANUARY 17, 2011

What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. 70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. However, social media is more likely to increase positive thinking around a product and brand.&#. And much more. 40 percent of U.S.

Research 210

Research Social Media B2B Marketing 210

Buzz Marketing for Technology

JUNE 27, 2008

LinkedIns 361% year-over-year growth handily beats Facebooks 56% growth in the same period, according to the latest stats from Nielsen: However many people have pointed out to me that my case is unusual. A natural by-product of that is that recruiters such as myself will network with people on LinkedIn to generate referrals for openings.

LinkedIn 109

LinkedIn Google Directory API 109