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Industry benchmarks to inform your social media presence

Sprout Social

Industries that publish more posts per average per day were media and entertainment (67), sports (42) and retail (36). Industries that received more engagements than average per day included media and entertainment (1125), sports (965) and software, internet and technology companies (358). Engagements received on brand content.

Industry 123
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How COVID-19 has changed social media engagement

Sprout Social

On the other hand, some industries had a sharper decline in published posts during this time, particularly sports and travel, both of which have been highly impacted due to suspensions of activity and restrictions on business as normal. Retail, consumer goods, and education sent messages also dropped, though less dramatically.

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How 3 brands use a Tagging strategy for marketing to get better insights, faster

Sprout Social

London-based retailer River Island uses Tags to make this reporting process easier. Not only does CareSource tag their content depending on what content bucket—that is, what content theme and topic—they fall into; but they also tag incoming comments with the same tag as the original post. Flu season is coming!

Strategy 122
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5 Reasons Facebook Should Continue to be Part of Your 2022 Marketing Strategy

SocMed Sean

According to SocialBakers, the sports industry has the largest number of fans on the platform. Other industries that thrive on Facebook include fashion, retail food, electronics, and automotive. Share your ideas in the comments! -- Sean. Reasons to Continue Marketing on Facebook. Do you use Facebook to market your business?

Facebook 130
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Brands: It’s not enough to be liked

Buzz Marketing for Technology

Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. What are they interested in – sports, music, TV? A “like” is a passive response to content, while a comment is engagement. Now imagine not having anyone there to greet and interact with those customers.

Brands 275
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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Now, there are all kinds of devices that allow individuals to put pictures up without having to make comments or even bring up their own social networks. Retail companies the world over are taking to holistic commerce and everything it brings to the table. Please share in the comments below.

Content 253
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10 Brands Killing It On Instagram in 2016

Talkwalker SM

Their images and videos show the athletes in action, tying all sports together through inspirational hashtags such as #FindFocus or #HereToCreate. Check out the number of comments on this post! Screenshot from the Instagram account of Adidas. Screenshot from the Instagram account of Adidas. Buzzfeed Tasty (@buzzfeedtasty).