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10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265
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Social Media Success is About The Customers, Stupid

Adam Cohen

They all in many ways were first to market, which in an industry like marketing tends to benefit those who create the buzz first. Being first to market doesn’t guarantee success, nor is it a requirement to gain success. …getting coverage at PR and marketing conferences. Photo credit: cayusa via flickr.

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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

via Flickr, CC 2.0. In the realm of marketing, learning is the name of the game no matter what your goal is. Now, there are all kinds of devices that allow individuals to put pictures up without having to make comments or even bring up their own social networks. Please share in the comments below. Image: mayeesherr. (in

Content 253
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Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. Image: esocialmediashop via Flickr, CC 2.0. Guest post by Sean McGinnis.

Adwords 278
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Why Alps Bethneck is 5 Years Old

Ari Herzog

2005: Flickr. Do I want to treat Flickr as a serious base for showcasing my photographic works? Please continue reading Why Alps Bethneck is 5 Years Old and leave a comment if inspired. When he's not blogging, Ari helps brands improve their digital media marketing. This is a guest blog post by Stephen Black.

MySpace 187
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I Will Not Write About Old Spice

Adam Cohen

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.

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Cyber Monday Is Here!

Firebelly

Digitalia | Indianapolis Social Media Marketing « Social Networking Meets Game Consoles | Main | Social Media Marketing Checklist from SES Chicago » November 30, 2009 Cyber Monday Is Here! Nearly 80% of online retailers say their sales went way up last year on Cyber Monday. Your comment has not yet been posted.

Retail 100