Buzz Marketing for Technology

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Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. A few things: I believe the problems in this space are not just smart Engineering problems. We are an engine!

Microsoft 235
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Social Media for the Boardroom

Buzz Marketing for Technology

They used Boolean searches (which are available in most listening engines today) to narrow their searches to only the most relevant posts. Many listening engines provide you with “streams” of data which is great. Subscribe to the comments for this post? Email this to a friend? Share this on Facebook. Tweet This!

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Facebook can’t be stopped and here’s why!

Buzz Marketing for Technology

Much like Lycos or Altavista or even Yahoo there were search engines that came before Google but Google closed the door on them. Subscribe to the comments for this post? Related posts: Facebook Advertising for Dummies (Wiley) Whether you’re on the Facebook home page, reading comments on. Email this to a friend? Tweet This!

Facebook 260
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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand. At home, they’ll respond to a TV or radio ad by firing up search engines on their second screens. 38% comparison shopped online.

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Brand Advocates vs Brand Adversaries – it’s a Very Thin Line!

Buzz Marketing for Technology

I think there are 2 factors at play here – the first is listening and being able to react quickly – if you don’t have a listening engine in place and a routing for that complaint to get fielded you are just tempting fake – its not IF there will be an issue its WHEN is there going to be an issue. Subscribe to the comments for this post?

Brands 243
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What a Trifecta of a Year!

Buzz Marketing for Technology

In January I started on a product with the Avaya Labs (formerly Bell Labs) team to create what is now known as the Avaya Social Media Manager.

B2B 177
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Wired Campus: Computer Literacy Doesn't Mean Information Literacy, Report Says - Chronicle.com

Buzz Marketing for Technology

In the Comments. Researchers Design E-Book to Mimic Turning Book Pages | Comment [5] Real Snail Mail | Comment [4] Spying on Faculty and Staff Computer Use | Comment [13] Smart Footballs From Smarter Students | Comment [9] Young Adults Are Encouraged to Enter Civil-Rights Video Contest | Comment [6].

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