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Driving Growth with Voice of Customer Data: A Step-by-Step Approach

Convince & Convert

Create a repository Your team’s capacity to act on the insights that appear from voice of customer collection efforts can be limited; having a repository is also like having a storage closet for customer-validated ideas – but only if you keep track of them.

Data 144
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The One Tip That Took My Blog To New Levels. Stop Caring.

SocMed Sean

Not just from researching and writing articles, but form the comments/feedback that I have received and the conversations that have been sparked with others via social networks like Twitter. So I stopped caring about what others wanted and I just started using it as a repository for my thoughts. My blog became about me.

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Brands: It’s not enough to be liked

Buzz Marketing for Technology

Yet some brands are terribly underutilizing these pages, making them basically brochureware repositories — essentially inviting customers in but not engaging them or giving them an incentive to return. It isn’t the “like” that matters; what matters is creating conversations to understand the consumer.

Brands 275
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4 Reasons to Use Social Enterprise Networks for Business

Mindjumpers

Social enterprise platforms move conversations from someone’s inbox to the public, so management has continuous insight into the team’s progress. Social enterprise platforms use shortcuts that make relevant conversations easier to find (using the #keyword, for example). Join the conversation with a comment here.

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Hootsuite Hacks: 19 Tricks and Features You Probably Didn’t Know About

Hootsuite

Respond to all your DMs and comments in one place. It doesn’t matter how many people you have on your social team, if you’re trying to keep track of private and public conversations from multiple platforms you need an organizational tool. (In Track every post’s conversions using pre-set UTM parameters.

HootSuite 140
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Does My Business Need to be on Twitter?

yMarketingMatters

It has become a repository of the latest thinking shared by industry and thought leaders, whom you can follow. Statistics show a business should tweet quality content at least 4-5 times per day , answer, comment and connect with followers as well as outreach to new followers. It connect you with your customers.

Twitter 235
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Here’s the Difference Between Content Marketing and Social Media

Convince & Convert

This communication can result in leads, sales or advocacy, but is often less structured and conversational, and can be reactive too, as social media is increasingly used as a customer support channel. Social media is used by customers and prospects to communicate among themselves, and occasionally with companies. tweet this ). tweet this ).