Communicate with the person which puts up the negative comment. Be thankful for every customer which gives you a negative comment. Keep the conversation objective, polite, civil and honest. As your conversation will stay online forever, anybody can see it and track how you have responded. —How do you deal with ugly Tweets and bad Facebook comments? am looking forward to your comment. Get Found Online social media marketing b2b social media marketing bad Facebook comments ugly TweetsBut the opposite is the fact! Listen to your customers. MORE >>

bet you’ve heard plenty about the importance of conversation in social media. But is conversation the most important thing in social media? What’s The Value of Conversation? Few will question the value of conversation. But does conversation improve the bottom line? If we’ve proven conversational companies are more profitable, is it because conversation made them more visible? Businesses use blog posts, whitepapers, and infographics to create conversation or get a lead form filled out. Conversation Isn’t Enough. MORE >>

In its Holiday Marketing Best Practices Guide , Amazon coaches online merchants to disregard negative comments until they reach a ratio of 5% of all comments: “Most sellers will eventually receive some negative feedback. But I agree with the online retailer’s guidance in principle, and use a similar barometer in coaching clients about negative commenting. do think its important to listen to the comments in case there are insights to be gleaned ( even from a troll ). Marketing Social Media Amazon commenting comments holiday marketing negative trolls MORE >>

We talked yesterday about whether or not blogging is dead and, in the comments, there was a good discussion about the big scary ROI. With that in mind, following are 10 ways to improve your landing page conversions. What else is important in improving landing page conversions? Inbound Marketing Marketing conversions generating leads inbound marketing landing pages Lead GenerationHaving specific landing pages tied to different pieces of content is a really effective way to track your leads and provide the sales team with a nice little pipeline. Keep it clean! MORE >>

What they need to sell to upper management is not the notion of targeting certain blogs (I know I get tons of emails every day asking to cover a certain story – which by the way is the wrong approach) – it’s the notion of being part of conversations! Think about this – Years from now the only lasting memory of your firm won’t be the print impressions it garnered – it will be the conversations your firm was involved in and had the greater share of voice of! Subscribe to the comments for this post? Tags: Communications Conversational Marketing PR MORE >>