Why You Need to Respond Quickly to Social Media Comments
FEBRUARY 2, 2015
The growing trend of support-based interactions taking place on social media represents major challenges for brands seeking to maintain positive reputations online, but the trend also makes for major opportunities. While the “ real time social media war room ” model might not be a possibility for every business, a social media support coverage schedule is pivotal.
Best social media tools bringing conversions to your online store
MARCH 16, 2016
The average order value is highest on Pinterest, Instagram and a social shopping site called Polyvore. After choosing the right ecommerce platforms and social media platforms for your business, then creating useful, visual content should all be part of your social ecommerce strategy. Social Bakers. Buffer. SocialRank. Beetailer. Piktochart. TweetDeck. Klout.
Responding (Or Not) to Blog Comments
JUNE 19, 2012
During our stay there, we ended up having a conversation about blog comments and replying to them. In fact, it’s a conversation Mitch and I have nearly every time we talk. He figures he’s had his say by doing that and the comments are for everyone else to have their say. The blogger replies to every comment left on his or her blog post (Chris and me).
The Social Media Mob Needs to Go
MARCH 24, 2015
By Gini Dietrich We live in a strange and unprecedented world: Rather than give people a scarlet letter when they do something we don’t agree with, the social media mob comes after them and, in some cases, ruins their lives. The social media mob went nuts. It also has sparked an online conversation about the social media mob and how it should be stopped.
How to Measure Social Media Success for Your Small Business
JUNE 20, 2014
With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Engagement, Shares, Comments. 4. Social Media Referral Traffic and Visitor Increase to your Website. 5. Engagement, Shares, Comments.
Is Content More Important than Conversation?
FEBRUARY 6, 2012
Today’s guest post is written by Brian Carter. . I bet you’ve heard plenty about the importance of conversation in social media. But is conversation the most important thing in social media? What’s The Value of Conversation? Few will question the value of conversation. But does conversation improve the bottom line?
The Single Most Important Social Media Marketing Metric
Convince & Convert
MAY 2, 2016
We know we need to measure results in order to actually get them, but all too often we’re measuring the wrong things—especially when it comes to social media metrics. It’s easy to fall into the trap of using “vanity metrics” to measure social media marketing. However, social media marketing can and does impact the bottom line, either directly or indirectly.
The Dark Side of Social Media
APRIL 6, 2015
love social media. Sure, we kind of expect to hear about people being stalked because of social media. Again, something that doesn’t make you super excited to use social media. Social Media is Magic. The only thing I don’t automate are my responses, the conversation, the engagement. Are You On Social Media All Day?
Blog Comments and Engagement: Calculate and Use the ConversATion Rate
AUGUST 6, 2011
Help, my blog gets no comments! In order to receive comments, you obviously need some kind of community of people that find your blog worthwhile or simply find it at all. Blogging Content marketing Customer engagement Social media marketing Web Analytics Avinash Kaushik blog comments blogging content marketing conversation rate engagement relationship marketingIt’s something I often hear being said by marketers that recently started an ‘inbound’ or content marketing program by launching a corporate blog. Moreover, [.].
12 Essential Elements of a Social Media Marketing Strategy
OCTOBER 18, 2014
Do you need some help to get started with your social media marketing plan? If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media plan. 12 Steps to Social Media Marketing Success Research and know your audience.
Social Media Checklist: Planning for a Very Social New Year
NOVEMBER 6, 2014
We still have plenty of time to come up with some fabulous ideas for improving what we do in our communications, especially in social. This social media checklist isn’t designed to tell you everything you need to do in the new year. I can’t tell you that. Social Media Checklist for the New Year Check : Did I dig deep into my 2014 analytics ? You don’t do this?
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy. Platform-Specific Social Strategy.
Cartoon: Speaking Social Media
NOVEMBER 22, 2011
Working in social media in my day job and my night job, I spend a LOT of time around social media geeks. The other day, I overheard an entire conversation that was so full of social media lingo and jargon that it was like a whole new language. Use business terms and explain how social media works using stories and case studies. Cheers!
Five Social Media Automation Myths Busted
JULY 21, 2015
In recent years, social media automation has been one of the most widely discussed topics in digital marketing circles and with good reason—a number of tools and apps that enable marketers to derive greater value out of social platforms have sprung up, and many have wondered if the automation will just kill the “social” in social media. By Sophia Solanki.
Five Ways to Lose Your Commenting Virginity
APRIL 20, 2011
But I look at our analytics every day and see it’s a very small percentage of visitors who are doing the majority of commenting. There has been much discussion on blog commenting in the past few weeks. Check out these other resources if you haven’t already: Erica Allison wisely suggested that you Comment Before you Blog. It takes time to comment. feel stupid.
35 Great Social Media Infographics
MARCH 3, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 35 Great Social Media Infographics by Pam Dyer on March 3, 2010 Share Here’s a collection of terrific social media infographics that might come in handy. If you know of any good ones that I’ve missed, please leave a comment and let me know! 1. charts media) [.]
Social Media Marketing
SEPTEMBER 3, 2011
How many sensible and well-reasoned comment threads have you seen on YouTube? wonder how many individuals, brands or companies are spending efforts on keeping up with YouTube comments, and if they do, how worthwhile those conversations are? strategy communities Video social mediaGo ahead and think about it. I'll wait. Have your answer? Me too.
Monday Roundup: Conversations
JUNE 2, 2014
“Conversation.” Conversations, when initiated and managed well, can drive reputation, expand reach, and build brand loyalty. This This week’s roundup features seven posts from around the web that focus on conversations. Exercises for Writing Conversationally. Increase Your Social Engagement. How does your business spark conversations?
Is Your Social Media Strategy Truly Agile?
JULY 24, 2012
Social media isn’t without these nebulous phrases or buzzwords either. My latest favorite buzzword that is invading both the business and social vocabulary is “Agile” As an ex-software developer, it makes me giggle a little when people use it incorrectly. Sustainable development, able to maintain a constant pace – Social media is a long-term commitment.
The ROI of Social Media [#SMMW16 Takeaways]
APRIL 21, 2016
I just returned from Social Media Marketing World in San Diego and had the most amazing time! While I have SO many takeaways from the event (let’s just say my mind was blown with all of the great information and superb speakers) in today’s post I want to just touch on one of them – the ROI of social media. How do you put this list on a spreadsheet?
Eight Social Media Tactics Designed for Big Return
OCTOBER 20, 2015
Yesterday I had the opportunity to speak at a company’s strategic planning session. I was the last docket on the agenda and my job was to rally the troops around using social media for the business. Social Media Tactics Everyone Should Use. His title is “ More Blog Subscribers and Comments? Like and Comment On Updates. By Gini Dietrich. Add it!
Twitter Needs Stronger Conversations, Not Longer Spam
JANUARY 12, 2016
The conversation revolves around the potential expansion of Tweets to as many as 10,000 characters. It’s a bit of a Trojan horse of a conversation. The real issue is how can Twitter break out of a slump that has the social network stymied with no growth, quarterly losses, and lackluster engagement. Rare is the conversation or simple reply. Is It Really News?
Social Media Updates January
FEBRUARY 8, 2016
There have been some important social media updates in January. These updates will keep you informed of the latest changes to social media channels, and in turn, give you the knowledge to help you optimize and improve social media marketing for your business. Read more detailed information from Social Media Examiner. Blog Social Media Update
Commenting Etiquette 101
OCTOBER 31, 2011
One of the things I’ve loved about blogging is getting to see the growth of comments on my blog over the years. I’m always incredibly thankful for those that actually take the time to leave their thoughts on my blog posts, and it makes it that much more inspiring for me to continue to write here. Don’t comment just to comment. Social Media-ize Your Blog. Bloggin
How Political Posts Will Quietly Kill Your Network
JUNE 27, 2016
David (DFish) Fisher makes the case on why you shouldn't share political posts on social media for the mere fact that you will always anger someone. Comments Comments Related Stories How NOT to Build a Following on Social Media How to Identify Popular Hashtags on Twitter Google+: The Social Platform We All Love to Hate.
[Comic] Are You Really ‘Doing’ Social Media?
MARCH 10, 2013
Engaging in social media is significantly harder than it sounds. Some believe that social media is free , simply because it generally costs nothing to secure a Facebook page, Twitter handle, and YouTube account. So, you’ve registered all your social media channels, do you know what to do with them? Share them in a comment! Cheers! –Sean.
Eight Social Media Trends for 2012
NOVEMBER 28, 2011
This will get you started on planning and getting everything ready to launch the year on January 2. I’ve written the eight social media trends you need to pay attention to for next year. 2012 Social Media Trends. At the PRSA Conference this year, I had a really interesting conversation with Dan Tisch , who is serving as president of Global Alliance this year.
4 Social Media Management Strategies for Mobile Consumers
JUNE 22, 2016
How many social media management strategies REALLY incorporate mobile users? Marketing Land reported that nearly 80 percent of social media time is now spent on mobile devices. Therefore, when they check their social media accounts, it includes short time intervals. If not, your business will get lost among all the other social noise. Image Credit.
The 3 Social Media Rules for Death and Tragedy
Convince & Convert
JANUARY 19, 2016
When David Bowie died last week (and by the way, f*ck cancer) companies hither and yon decided to hitch their social media exposure and engagement wagons to Ziggy Stardurst , thinking that the strategy of “riding the hashtag” gave them license to use a person’s death as suitable fodder for social content. Social Media for Business Isn’t Easy.
8 Simple Tweaks to Boost Website Conversions
Convince & Convert
NOVEMBER 18, 2014
Honestly, most people find our tools via Google, so the conversion rates are particularly high since they are in an “active” searching state rather than a “passive” blog reading mode. Conversion rate. Here are the 8 tools, tips and techniques we’ve used since January to get our website up over the 8 per conversion rate mark: What I did. conversation rate. Sessions.
The Social Media Lifecycle [Infographic]
FEBRUARY 11, 2012
These decisions can be very simple, such as replying to someone’s tweet about your brand or to a comment a customer posts on your Facebook page. When implemented correctly, social media campaigns on Facebook, Twitter, and other social networks enable brands of all sizes to track sentiment, spot trends, filter and analyze data, collaborate with fans, and improve ROI.
Identifying, Understanding and Influencing Social Media Users [Infographic]
JUNE 28, 2012
Tweet In my last blog post , I wrote about a recent report focusing on how social marketing is more than just ranking up a bunch of likes! Further, several cases (respectively based on both earned and paid media) were included in the report in order to demonstrate how successful management of a community contributes to the brand increasing its sales figures. Social media personas.
8 Tips for Managing a Social Media Crisis
SEPTEMBER 14, 2014
Rage spills over to other social networks and influential bloggers are decimating your reputation. The The social media crisis is quickly spreading, but you are silent. Social media can be a useful tool to build your company brand or a nail in its coffin. Warren Buffet 8 things your brand can do to manage a social media crisis 1.
How to Use Social Media to Build Brand Trust
Convince & Convert
JULY 15, 2016
Social media is more than just a platform to promote your products, services, and content. So, how do you use social media to build brand trust? Steve Rayson, director of BuzzSumo, describes the social media trust formula as: Breaking Down the Trust Formula. Being helpful means commenting and answering questions. Join Conversations. Authority.
104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
DECEMBER 2, 2014
What are the top barriers to adopting social business practices? Find the answers to these questions and many others in more than 100 social and online marketing stats from 20+ different sources. Social Fresh ). 7. Social Fresh ). 8. Videos on landing pages increase conversions by 86%. Social Fresh ). 9. Social Fresh ). Social Fresh ). Really.
21 Social Media Marketing Tips You Can’t Live Without
JULY 13, 2016
Are you in charge of getting your company’s social media marketing up and running? Using social media to grow your business, generate leads and build a brand may seem like a huge task, and in some ways it is. But there are steps you can follow to improve your chances of success, which will help you take advantage of everything social media has to offer.
Using Social Media for Government Communications
FEBRUARY 12, 2015
Because the city of Portland uses social media for government communications, I notice a notification from them on Facebook. Having multiple digital platforms to allow citizens to communicate through—turn to for answers or address concerns—actually allows government organizations greater control of the conversation. Comments I would just echo what you said …….