Why You Need to Respond Quickly to Social Media Comments
FEBRUARY 2, 2015
The growing trend of support-based interactions taking place on social media represents major challenges for brands seeking to maintain positive reputations online, but the trend also makes for major opportunities. While the “ real time social media war room ” model might not be a possibility for every business, a social media support coverage schedule is pivotal.
Best social media tools bringing conversions to your online store
MARCH 16, 2016
The average order value is highest on Pinterest, Instagram and a social shopping site called Polyvore. After choosing the right ecommerce platforms and social media platforms for your business, then creating useful, visual content should all be part of your social ecommerce strategy. Social Bakers. Buffer. SocialRank. Beetailer. Piktochart. TweetDeck. Klout.
Responding (Or Not) to Blog Comments
JUNE 19, 2012
During our stay there, we ended up having a conversation about blog comments and replying to them. In fact, it’s a conversation Mitch and I have nearly every time we talk. He figures he’s had his say by doing that and the comments are for everyone else to have their say. The blogger replies to every comment left on his or her blog post (Chris and me).
The Social Media Mob Needs to Go
MARCH 24, 2015
By Gini Dietrich We live in a strange and unprecedented world: Rather than give people a scarlet letter when they do something we don’t agree with, the social media mob comes after them and, in some cases, ruins their lives. The social media mob went nuts. It also has sparked an online conversation about the social media mob and how it should be stopped.
Is Content More Important than Conversation?
FEBRUARY 6, 2012
Today’s guest post is written by Brian Carter. . I bet you’ve heard plenty about the importance of conversation in social media. But is conversation the most important thing in social media? What’s The Value of Conversation? Few will question the value of conversation. But does conversation improve the bottom line?
Blog Comments and Engagement: Calculate and Use the ConversATion Rate
AUGUST 6, 2011
Help, my blog gets no comments! In order to receive comments, you obviously need some kind of community of people that find your blog worthwhile or simply find it at all. Blogging Content marketing Customer engagement Social media marketing Web Analytics Avinash Kaushik blog comments blogging content marketing conversation rate engagement relationship marketingIt’s something I often hear being said by marketers that recently started an ‘inbound’ or content marketing program by launching a corporate blog. Moreover, [.].
The Dark Side of Social Media
APRIL 6, 2015
love social media. Sure, we kind of expect to hear about people being stalked because of social media. Again, something that doesn’t make you super excited to use social media. Social Media is Magic. The only thing I don’t automate are my responses, the conversation, the engagement. Are You On Social Media All Day?
On Crashing Weddings and Online Conversations
OCTOBER 1, 2012
Regardless, at my second and much more successful crashing experience, I started off as a fly on the wall. I was extremely patient and strategically listened to various conversations. Well, crashing weddings is exactly like crashing conversations online. You have to understand your audience and strategically monitor multiple conversations. This time, I went alone. know, I know.
12 Essential Elements of a Social Media Marketing Strategy
OCTOBER 18, 2014
Do you need some help to get started with your social media marketing plan? If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media plan. 12 Steps to Social Media Marketing Success Research and know your audience.
The Single Most Important Social Media Marketing Metric
Convince & Convert
MAY 2, 2016
We know we need to measure results in order to actually get them, but all too often we’re measuring the wrong things—especially when it comes to social media metrics. It’s easy to fall into the trap of using “vanity metrics” to measure social media marketing. However, social media marketing can and does impact the bottom line, either directly or indirectly.
Social Media Marketing
SEPTEMBER 3, 2011
How many sensible and well-reasoned comment threads have you seen on YouTube? wonder how many individuals, brands or companies are spending efforts on keeping up with YouTube comments, and if they do, how worthwhile those conversations are? strategy communities Video social mediaGo ahead and think about it. I'll wait. Have your answer? Me too.
Cartoon: Speaking Social Media
NOVEMBER 22, 2011
Working in social media in my day job and my night job, I spend a LOT of time around social media geeks. The other day, I overheard an entire conversation that was so full of social media lingo and jargon that it was like a whole new language. Use business terms and explain how social media works using stories and case studies. Cheers!
Five Social Media Automation Myths Busted
JULY 21, 2015
In recent years, social media automation has been one of the most widely discussed topics in digital marketing circles and with good reason—a number of tools and apps that enable marketers to derive greater value out of social platforms have sprung up, and many have wondered if the automation will just kill the “social” in social media. By Sophia Solanki.
Social Media Checklist: Planning for a Very Social New Year
NOVEMBER 6, 2014
We still have plenty of time to come up with some fabulous ideas for improving what we do in our communications, especially in social. This social media checklist isn’t designed to tell you everything you need to do in the new year. I can’t tell you that. Social Media Checklist for the New Year Check : Did I dig deep into my 2014 analytics ? You don’t do this?
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy. Platform-Specific Social Strategy.
Eight Social Media Tactics Designed for Big Return
OCTOBER 20, 2015
Yesterday I had the opportunity to speak at a company’s strategic planning session. I was the last docket on the agenda and my job was to rally the troops around using social media for the business. Social Media Tactics Everyone Should Use. His title is “ More Blog Subscribers and Comments? Like and Comment On Updates. By Gini Dietrich. Add it!
Is Your Social Media Strategy Truly Agile?
JULY 24, 2012
Social media isn’t without these nebulous phrases or buzzwords either. My latest favorite buzzword that is invading both the business and social vocabulary is “Agile” As an ex-software developer, it makes me giggle a little when people use it incorrectly. Sustainable development, able to maintain a constant pace – Social media is a long-term commitment.
Monday Roundup: Conversations
JUNE 2, 2014
“Conversation.” Conversations, when initiated and managed well, can drive reputation, expand reach, and build brand loyalty. This This week’s roundup features seven posts from around the web that focus on conversations. Exercises for Writing Conversationally. Increase Your Social Engagement. How does your business spark conversations?
35 Great Social Media Infographics
MARCH 3, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 35 Great Social Media Infographics by Pam Dyer on March 3, 2010 Share Here’s a collection of terrific social media infographics that might come in handy. If you know of any good ones that I’ve missed, please leave a comment and let me know! 1. charts media) [.]
Five Ways to Lose Your Commenting Virginity
APRIL 20, 2011
But I look at our analytics every day and see it’s a very small percentage of visitors who are doing the majority of commenting. There has been much discussion on blog commenting in the past few weeks. Check out these other resources if you haven’t already: Erica Allison wisely suggested that you Comment Before you Blog. It takes time to comment. feel stupid.
Commenting Etiquette 101
OCTOBER 31, 2011
One of the things I’ve loved about blogging is getting to see the growth of comments on my blog over the years. I’m always incredibly thankful for those that actually take the time to leave their thoughts on my blog posts, and it makes it that much more inspiring for me to continue to write here. Don’t comment just to comment. Social Media-ize Your Blog. Bloggin
[Comic] Are You Really ‘Doing’ Social Media?
MARCH 10, 2013
Engaging in social media is significantly harder than it sounds. Some believe that social media is free , simply because it generally costs nothing to secure a Facebook page, Twitter handle, and YouTube account. So, you’ve registered all your social media channels, do you know what to do with them? Share them in a comment! Cheers! –Sean.
Best Practices for Managing a Crisis on Social Media
Ignite Social Media
JULY 21, 2016
With recent current events and tragic news in the media each day, it’s time to talk about best practices your brand should use when it comes to social media during a crisis. But, if you are an individual who manages a brand’s social community (like a Community Manager), this message is for you. Let’s get the conversation started. It’s Not About You. Go Dark.
The Social Media Lifecycle [Infographic]
FEBRUARY 11, 2012
These decisions can be very simple, such as replying to someone’s tweet about your brand or to a comment a customer posts on your Facebook page. When implemented correctly, social media campaigns on Facebook, Twitter, and other social networks enable brands of all sizes to track sentiment, spot trends, filter and analyze data, collaborate with fans, and improve ROI.
Eight Social Media Trends for 2012
NOVEMBER 28, 2011
This will get you started on planning and getting everything ready to launch the year on January 2. I’ve written the eight social media trends you need to pay attention to for next year. 2012 Social Media Trends. At the PRSA Conference this year, I had a really interesting conversation with Dan Tisch , who is serving as president of Global Alliance this year.
8 Tips for Managing a Social Media Crisis
SEPTEMBER 14, 2014
Rage spills over to other social networks and influential bloggers are decimating your reputation. The The social media crisis is quickly spreading, but you are silent. Social media can be a useful tool to build your company brand or a nail in its coffin. Warren Buffet 8 things your brand can do to manage a social media crisis 1.
8 Simple Tweaks to Boost Website Conversions
Convince & Convert
NOVEMBER 18, 2014
Honestly, most people find our tools via Google, so the conversion rates are particularly high since they are in an “active” searching state rather than a “passive” blog reading mode. Conversion rate. Here are the 8 tools, tips and techniques we’ve used since January to get our website up over the 8 per conversion rate mark: What I did. conversation rate. Sessions.
Identifying, Understanding and Influencing Social Media Users [Infographic]
JUNE 28, 2012
Tweet In my last blog post , I wrote about a recent report focusing on how social marketing is more than just ranking up a bunch of likes! Further, several cases (respectively based on both earned and paid media) were included in the report in order to demonstrate how successful management of a community contributes to the brand increasing its sales figures. Social media personas.
Eight Tools for Social Media Listening
OCTOBER 4, 2011
There are five steps in social media we always recommend to new clients who are just beginning to branch out online. Social media is no different. It’s another way to communicate through listening and engaging in conversation — online. To be a master at social media communication you must have a strong foundation of listening.
The ROI of Social Media [#SMMW16 Takeaways]
APRIL 21, 2016
I just returned from Social Media Marketing World in San Diego and had the most amazing time! While I have SO many takeaways from the event (let’s just say my mind was blown with all of the great information and superb speakers) in today’s post I want to just touch on one of them – the ROI of social media. How do you put this list on a spreadsheet?
104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
DECEMBER 2, 2014
What are the top barriers to adopting social business practices? Find the answers to these questions and many others in more than 100 social and online marketing stats from 20+ different sources. Social Fresh ). 7. Social Fresh ). 8. Videos on landing pages increase conversions by 86%. Social Fresh ). 9. Social Fresh ). Social Fresh ). Really.
From Conversation Company to Optimization Organization
APRIL 28, 2012
A friend and fellow country-man, Steven Van Belleghem from InSites Consulting , wrote two books, ‘ The Conversation Manager ’ and, more recently ‘ The Conversation Company ’. Steven makes very valid points of how important it is to involve people and facilitate conversations while having a ‘social’ mindset across the organization. Again, feel free to comment.
Best Tips for Successful Social Media and Digital Marketing in 2014
JANUARY 10, 2014
Social media and digital marketing are going to grow even stronger in 2014. With my first hand experience working with so many businesses, I am giving you my most important social media and digital marketing tips that will help you increase your online footprint, exposure and bottom line in 2014 for your business. In short: social media is human interaction.
Measuring Social Media ROI & Goal Conversions with Google Analytics 5
AUGUST 4, 2011
Join in as we discuss marketing, conversion rate optimization and the art & science of landing pages. Social media is about building new relationships, generating word of mouth marketing, and strengthening brand loyalty with your customers. You’ll be celebrating your social media goal conversions too! When someone subscribes to your newsletter.
Amazon on Negative Comments: Disregard 5%
NOVEMBER 26, 2012
In its Holiday Marketing Best Practices Guide , Amazon coaches online merchants to disregard negative comments until they reach a ratio of 5% of all comments: “Most sellers will eventually receive some negative feedback. ” I do agree that moving conversations offline is smart; however, I think it’s best to show a public response when possible. Image by Spi-V.
Social Media Updates: July
AUGUST 7, 2016
Many new updates were announced in the world of social media in July! This means that when a friend or Page you are connected to posts about something that is currently a hot topic of conversation on Facebook, that post is more likely to appear higher up in News Feed, so you can see it sooner. The post Social Media Updates: July appeared first on yMarketingMatters.
The 3 Social Media Rules for Death and Tragedy
Convince & Convert
JANUARY 19, 2016
When David Bowie died last week (and by the way, f*ck cancer) companies hither and yon decided to hitch their social media exposure and engagement wagons to Ziggy Stardurst , thinking that the strategy of “riding the hashtag” gave them license to use a person’s death as suitable fodder for social content. Social Media for Business Isn’t Easy.