Jeff Esposito

APRIL 1, 2012

The reason for the conflict is that younger practitioners in these spaces feel the need to be on the clock and working for their companies at all hours of the day. Any of those things can spell disaster for the career and company that you’re killing yourself for. Social media is a 24-hour buzz-cycle, but for 99.9

Education 45

Education Company Social Media Resources 45

Jeff Esposito

JULY 8, 2013

They comment directly on other industry leaders’ articles, under their own identities. 2) There is less risk of a PR crisis for the executive and his or her company. Your employees are not you, and who knows the company better than someone that has probably worked at various positions over a period of years?

Reputation 47

Reputation Authentication Small Business Social Media 47

Jeff Esposito

SEPTEMBER 13, 2013

Aside from being a great argument for this hot-button issue, there are some great comment discussion threads. very cool news from one of the cooler companies that I know folks at. Redskins Need to Rebrand – This is a really interesting read from my friend Geoff Livingston. Livefyre Acquires Storify. The Story is Just Beginning.

Storify 36

Storify Issues News Sites 36

Jeff Esposito

JANUARY 7, 2011

Since I commented on the original article and shared it with you, I would be remiss if I did not share with you. 4 skills brands *should* be seeking in their social media talent – A while back I talked about who is vetting social media folks for all of these vacancies that companies are now hiring.

Exercises 34

Exercises Survey Small Business Skills 34

Jeff Esposito

AUGUST 30, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Happy to be a statistic Written on August 30, 2010 by Espo in Life Usually when I think of statistics, I think of a faceless number that a company uses to prop up a product or service. Share your thoughts in the comments below or with your own networks. Enjoy this post?

Statistics 31

Statistics Creative Commons Disqus Influencer 31

Jeff Esposito

MAY 9, 2011

Instead of seeing beyond who has a bigger Johnson, companies and agencies are falling into an age old rut and missing out on the obvious staring them in the face. If you have any specific areas you’d like addressed, feel free to leave them in the comments below and I will work to incorporate them into the list over the next few weeks.

Social Media 51

Social Media Real Estate Small Business Organization 51

Jeff Esposito

OCTOBER 28, 2011

Not only am I proud of her for it, but it also provides great advice for those of us who consider them consultants and have to fight for buy-in from companies who choose to ignore the Web and this social media thing. This is mainly due to things like emotion, sarcasm and backhanded comments.

Sentiment 31

Sentiment Case Study Analysis Buy 31

Jeff Esposito

APRIL 12, 2013

There was a healthy debate in the comments where I might have fed into a troll, but overall a good read. We Can Do Better – a little while back, gaming company EA was named the worst company in America based on a web poll that got beefed up by internet chat boards.

Strategy 35

Strategy Company Social Media Comments 35

Jeff Esposito

AUGUST 18, 2010

Written on August 18, 2010 by Espo in Geotargeting As geolocation applications, like foursquare , Gowalla and SCVNGR , continue to gain integration with the general public and retailers, we are going to see a lot of cool things from companies benefiting retailers; however that is still a ways away. 1 Comment - Leave a comment!

Alltop 28

Alltop Foursquare Applications Retail 28

Jeff Esposito

JULY 6, 2010

Now I am not saying that this is a bad thing as social media is the biggest self-promotional soapbox of all time, but rather show some restraint and practice what the companies doing social well are practicing – the soft sell. Two companies that really offer the right balance are Kodak and Peek. 1 Comment - Leave a comment!

Creative Commons 31

Creative Commons Disqus Price Skills 31

Jeff Esposito

JUNE 27, 2012

Company cultures where knowledge sharing is in engrained in the culture, typically leverage social business models to spark innovation. Would love to hear in the comments below. Social business will influence internal communications, customer interaction, operations, employee pulse and leadership insights. What do you think?

Embedding 47

Embedding Study Review Influencer 47

Jeff Esposito

DECEMBER 9, 2010

While Tweeting, liking, commenting or checking in may seem like second nature to many reading this blog, it is actually not as common you would think outside the online circle that we call friends. Despite social media’s growing popularity many executives and other employees in our companies have not yet embraced the trends.

Social Media Management 48

Social Media Management Social Media Education Conversation 48

Jeff Esposito

JUNE 24, 2011

The Weird Thing I Want You To Do On My Blog – This is a guest post on Danny Brown’s blog from Michael Schechter that stirred up a heated debate in the comments on selling premium content and giving things away on blogs. While the post stirred the pot, the heated debate in the comments is one not to miss.

Social Media 30

Social Media Comments Company Questions 30

Jeff Esposito

SEPTEMBER 2, 2011

6 allies every corporate social media effort needs to succeed – If you do social media for your company, chances are that you have hit a brick wall or two looking to expand your program. Does your org have a Facebook Page comment escalation flow-chart? – I feel like we are in a really bad episode of the Weekend Update on this one.

iPad 39

iPad Social Media Eventful Communities 39

Jeff Esposito

SEPTEMBER 3, 2010

– this post truly inspired me as many companies see a new shiny toy with a low entry point in terms of cost as a quick win. This risk vs. reward for companies often overlooks the long-term bond with customers in favor of a quick win. Will you help your company avoid this? 0 Comments - Leave a comment!

Creative Commons 29

Creative Commons Disqus Eventful Social Media 29

Jeff Esposito

NOVEMBER 22, 2010

One of the biggest problems with companies engaging in social media is keeping authenticity while also keeping the company’s interests and reputation intact. These same networks are filled with folks praising the company along with others who are complaining or taking attacks on the brand. What do you think of the response?

Engagement 35

Engagement Reputation Authentication Social Media 35

Jeff Esposito

NOVEMBER 12, 2010

I am not sure what to think of it as I am just starting to test out the beta and will reserve comment for a week or so. To me this seems like companies are being forced to cede control in the social space to everything. The platform called RockMelt looks to merge social media with social media.

Lithium 28

Lithium Blogosphere Technorati Survey 28

Jeff Esposito

NOVEMBER 18, 2011

Would also love to know what links I may have missed this week in the comments below. This post from CC Chapman offers his insight and some good comments from some fellow papas. Due to the Thanksgiving holiday, Five for Friday will take an one-week hiatus. Have a good one and enjoy this collection of articles from the past week.

Klout 35

Klout Microsoft Social Networking Project 35

Jeff Esposito

JULY 15, 2011

These new features from Zuckerberg and company have only added to the clutter in the FB space. The comments in this post are great and I give a big hat tip to the artist formerly known as PR Cog for posting it and being open and conversational in the comments.

Blogger 35

Blogger Review Features Social Media 35

Jeff Esposito

AUGUST 26, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Social Media Integration for Non-Profits Written on August 26, 2010 by Espo in Company , social media I always like to share presentations that I find interesting. Share your thoughts in the comments below or with your own networks. 0 Comments - Leave a comment!

Social Media 27

Social Media Creative Commons Disqus Influencer 27

Jeff Esposito

JULY 9, 2010

The email marketing companies started the buying frenzy and other industries have followed suit. How Fast Company Confused Ego with Influence – Now I am not sure if you saw Fast Company’s new campaign, but if you did not, I urge you not to enter. Be sure to read the comments for the piece as well. How about you?

Creative Commons 26

Creative Commons Disqus Influencer Social Media 26

Jeff Esposito

JUNE 3, 2011

If enough comments below ask for the story I will schill it out. Every company is looking into the social game in one way shape or form nowadays. Problem with this is that the space is rented and many companies don’t think about who owns the data. How was your week? Any big plans for the weekend?

Journal 39

Journal Community Platforms Social Media Data 39

Jeff Esposito

APRIL 17, 2012

LinkedIn allows organizations/companies to create a branded page where people can learn more about an organization, its staff, products and services for sale, or “follow” the organization so that they can receive timely updates on new happenings or staff changes.

LinkedIn 51

LinkedIn Wikipedia Aggregator Groups 51

Jeff Esposito

JULY 22, 2010

They have all made a living off of their usage in the social space – you can do the same for your company. Once found stick with it and make it work, because at the end of the day, companies look at all ventures on a dollars and cents level. And if you can’t show value to your company in the space, they will find someone who can.

Metrics 24

Metrics Creative Commons Disqus Exercises 24

Jeff Esposito

NOVEMBER 23, 2010

Now along with the partnership, these companies gained the cache of being innovative in the social space. Like many small companies that offer deals on geolocating networks for check-ins, the Gap had some issues with their maiden check-in campaign. The wall of the event was filled with negative comments.

Applications 30

Applications Education Discount Mobile 30

Jeff Esposito

JULY 30, 2010

The comments are. Unlike most people leaving a company, the general public liked Frank as he empathized with their problems and helped them get their issues resolved. This is something that companies will have to look at as the space continues to evolve. Share your thoughts in the comments below or with your own networks.

Creative Commons 24

Creative Commons Disqus Campaign Video 24

Jeff Esposito

SEPTEMBER 24, 2010

How to Respond to Comments on Your Company Blog – Shannon Paul has one very official blog and this article shows why. Blogs are a treasure trove when it comes to comments, but how do you respond to the no-so-nice ones or the flat out rude and insulting ones? How many of these were you aware of?

Survey 23

Survey Groups Groups Price 23

Jeff Esposito

JULY 25, 2010

Written on July 25, 2010 by Espo in Company There is no question that Gary Vaynerchuck is a freak in terms of passion and self-motivation. Share your thoughts in the comments below or with your own networks. 1 Comment - Leave a comment! blog comments powered by Disqus Stay connected Recent Posts Can influence be bought?

Creative Commons 26

Creative Commons Disqus Questions News 26

Jeff Esposito

AUGUST 6, 2010

Top 10 Signs You Are the Official Social Media Nerd Of Your Company – It is OK to admit that you are a geek, dork, etc. The big question is: are you the biggest one at your company? Share your thoughts in the comments below or with your own networks. 1 Comment - Leave a comment! I know I am. Enjoy this post?

Creative Commons 26

Creative Commons Case Study Disqus Report 26

Jeff Esposito

MAY 25, 2011

While the team hasn’t commented, even considering such a policy would be a mistake, much like the folks at UNC making coaches monitor the SM accounts of their players. Following the Tweet, the running back had both teammates and the Steelers organization trying to distance themselves from him.

Social Media 38

Social Media Policies Training Guidelines 38

Jeff Esposito

AUGUST 20, 2010

of all US online ad spending to go toward social networks this year – While this number is big, I wonder if the added spend will see companies pay less attention to the conversation and more to the dollars and cents. Share your thoughts in the comments below or with your own networks. 1 Comment - Leave a comment!

Creative Commons 31

Creative Commons Disqus Campaign Social Media 31

Jeff Esposito

MARCH 2, 2012

In this case of this story it was Carnival Cruise Lines, the same company whose ship I met my wife on and had such regard for. Seeing their blatant lack of acknowledgement and deletion of comments regarding an accident and past pirate encounters on their social properties really pains me.

Journal 39

Journal Google Eventful Social Media 39

Jeff Esposito

SEPTEMBER 10, 2010

No matter what the person’s role in the company, they can be a brand ambassador, very good case studies. Share your thoughts in the comments below or with your own networks. 4 Comments - Leave a comment! blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? What do you think?

Creative Commons 28

Creative Commons Case Study Disqus Influencer 28

Jeff Esposito

SEPTEMBER 27, 2010

Instead of researching and tailoring a list for your company or client, you can simply pay a list of folks with a large audience without knowing if they fit your brand. Share your thoughts in the comments below or with your own networks. 2 Comments - Leave a comment! ;)there I said it. Enjoy this post?

Influencer 35

Influencer Klout Hotels Creative Commons 35

Jeff Esposito

DECEMBER 15, 2010

Unless you are the head of your firm, your job as a PR pro is to make your company or client look good. If you want to build something up that is Brand U, do it 5-9 not on the company dime. I predict that we’ll see more companies cracking down on this kind of self-promotional behavior.

Meeting 32

Meeting Sports Fashion List 32

Jeff Esposito

APRIL 23, 2015

The removal of the friends commenting on/liking posts from brands was obtrusive, albeit a great way to poke humor at friends who comment on political/racy content (not that I have done that at all). While the audience differs, it still fits the end need of talking to people who like the brand and having a bunch of hits and misses.

Training 20

Training Feed Feedly Authentication 20

Jeff Esposito

APRIL 23, 2015

The removal of the friends commenting on/liking posts from brands was obtrusive, albeit a great way to poke humor at friends who comment on political/racy content (not that I have done that at all). While the audience differs, it still fits the end need of talking to people who like the brand and having a bunch of hits and misses.

Training 20

Training Feed Feedly Authentication 20