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6 Principles That Drive B2C Content Marketing Success

Social Media Strategies Summit

According to HubSpot’s latest State of Marketing Report , producing and publishing content is the marketing strategy with the highest potential ROI in 2023. And not just because content marketing offers a great way to reach, engage, and convert audiences (as well as nurture loyalty). According to Statista, 60.1%

Content 221
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30 Proven Small Biz Content Marketing Tips

Writtent Blog

For entrepreneurs and small business owners, content marketing can seem out of reach. Although proven to be an effective way to attract prospects, generate leads, and retain customers, content marketing appears to require more time and money than you have to invest in it. Content marketing works because it’s not a hard-sell technique.

Tips 98
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Top 10 Digital Marketing Tools That Every Digital Marketer Can Use To Expand Their Online Presence

BeingOptimist

Did you know 76 percent people believe that marketing has undergone a major shift in the past two years than it did over the last 50 years? The various digital marketing practices that were successful a year ago will fail to deliver the same results today. Top 10 Digital Marketing Tools you Can Use to Expand your Online Presence.

Tools 98
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The best brand marketing we’ve seen on social media in the last 5 years

Sprout Social

Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Thanks to social media, the goals of brand marketers are within reach. What is brand marketing?

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UK fashion influencers redefining style

Sprout Social

Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with. In our Q1 2024 Pulse Survey, Sprout reached out to over 2,000 consumers and 300 influencers to get their take on what makes influencer marketing successful, and predict how the landscape will evolve in the future.

Fashion 96
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Seven Post-Pandemic Office Tech Trends to Look Out For

The Realtime Report

With that in mind, John Williams, Head of Marketing at Instant Offices reveals the top seven Proptech trends that aim to keep employee safe in a post-COVID office: High tech wellness checks – Employees must be screened for symptoms before entering their workplace to ensure that they aren’t contagious.

Trends 91
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What is a customer journey map and how to make your own [examples included]

Sprout Social

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. When coupled with social media market research , they help brands: Provide an overview of the resources your customers use. Generate marketing campaign ideas.

Examples 103