Remove category managing
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Define Your Business Category

Jon Loomer

It may be beneficial to define your Business Category in your ad account settings. When you do this, Meta says “Your business category helps us understand your ad account and ensure you have access to the right features, guidance, and support.” You can easily change the categories you picked if you need to.

Course 156
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Instagram Tests New Following List Categories to Help Manage Your Content Feed

Social Media Today

Instagram is testing a new option which would categorize your following list into topic groups, helping you better manage your home feed.

Feed 116
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A Guide to Breakdowns in Meta Ads Manager

Jon Loomer

Breakdowns may be the most valuable and underutilized feature in Ads Manager. You can find the Breakdowns dropdown menu between Columns and Reports on the right side of Ads Manager. Note that breakdowns are also found in Ad Reports, but we’ll focus on how they are used in Ads Manager here. What are your favorites?

CPM 173
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Special Ad Audiences Going Away for Facebook Targeting

Jon Loomer

If you run Facebook ads under a Special Ad Category, you should know that Facebook Special Ad Audiences are going away. Special Ad Audiences are only relevant to those running ads promoting a Special Ad Category. Special Ad Categories are sensitive topics that require adjusted rules. Let’s go… What Are They?

API 214
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Your Ad Agency Might Be In Trouble

Jon Loomer

I’ve seen advertisers asking a common question lately: “Why would businesses need an agency to manage their ads?” Attribution , optimization , special ad categories , copy and creative , and the ability to interpret results are just a few examples of other critical skills and knowledge. Because if you do, that’s a problem.

Skills 162
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Using Breakdowns

Jon Loomer

Not nearly enough advertisers use or even know about breakdowns… They’re found by clicking the breakdown dropdown menu in between Columns and Reports in Ads Manager. There are six categories of breakdowns.

URL 134
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Hidden Advantages of Custom Events to Meta Advertisers

Jon Loomer

Standard events are the predefined actions that fit within a universal category. Custom events are important actions that fall outside of Meta’s predefined standard event categories. Custom conversions are created within the Events Manager interface using rules. Custom Events. and an event fires when they’re played.

Eventful 185