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The Sales AI Takeover: 5 Use Cases To Test Today

Convince & Convert

As we watch AI eat the world, as a business it’s easy to get overwhelmed and feel stuck about which opportunities you should integrate first. AI has become a key ingredient to the modern sales strategy. AI has become a key ingredient to the modern sales strategy. This is not a call to hand everything over to the algorithms.

Hubspot 129
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A marketer’s guide to natural language processing (NLP)

Sprout Social

Natural language processing (NLP) is an artificial intelligence (AI) technique that helps a computer understand and interpret naturally evolved languages (no, Klingon doesn’t count) as opposed to artificial computer languages like Java or Python. What are the types of NLP categories? It analyzes and generates both audio and text data.

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There Are Some Crazy Things Facebook Advertisers Can Do with ChatGPT: Just Ask ChatGPT

Jon Loomer

ChatGPT and the prospects of a future fueled by AI have exploded into our consciousness during the past couple of months. I, like most of us, am an AI novice. For example, I wanted to answer the simple question of how Facebook advertisers can leverage ChatGPT and AI. I am not an AI or ChatGPT expert. How is it better?

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How Meta Ads Agencies Provide Value in 2024 and Beyond

Jon Loomer

Fewer levels to pull, AI-driven targeting , and a more streamlined approach. Even copy and creative are getting a boost from AI enhancements. No, ad agencies won’t be replaced by AI — not yet, at least. Is a special ad category required? Campaign creation is becoming turn-key. But time and focus will shift.

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10 AI marketing tools your team should be using in 2023

Sprout Social

Artificial intelligence (AI) emerged as one of the hottest technology trends in 2023. Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future. Whether you’re looking for marketing automation or to write email copy, there’s an AI marketing tool that meets your needs.

Team 88
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Role of artificial intelligence in marketing

Sprout Social

Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best. AI-driven marketing is set to drive 45% of the total global economy by 2030.

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How Advantage+ Audience Works

Jon Loomer

Meta first introduced Advantage+ Audience when it announced AI-powered ad tools in May of 2023. You have access to Advantage+ Audience if you see this in the ad set… Advantage+ Audience is a targeting setting that allows Meta to use AI to determine the audience that will see your ads. That inability to go as broad limits the AI.

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