The Realtime Report

AUGUST 28, 2014

million new donors that the campaign has raised to date. Today I received an email from a PR firm answering one of the questions I’ve had about the campaign: has the #IceBucketChallenge made a splash outside North America? Social Media Case Studies #IceBucketChallenge ALS global campaign viral viral marketing'

Case Study 179

Case Study Comparison Campaign Social Networking 179

The Realtime Report

JUNE 18, 2014

Once selected, marketers can collaborate with influencers using the platform’s campaign management and analysis tools to bring a video campaign to life. Influicity also provides marketers with a post-campaign analysis dashboard, giving brands full view of how their campaign performed. Selections appear on the right.

Influencer 183

Influencer YouTube Campaign Price 183

The Realtime Report

JULY 24, 2014

Following their impressive World Cup ad campaign, Adidas has teamed up with Champs Sports to create four different online shows that will air only on Champs Sport’s Instagram page. Perhaps one of the more creative video campaigns featured on Instagram was Mini’s #AsktheNEWMINI series.

Sports 172

Sports Team Instagram Tumblr 172

The Realtime Report

FEBRUARY 13, 2014

Here’s another first for airlines: KLM Royal Dutch Airlines is now allowing customers to book flights and pay via social media. A customer on Facebook or Twitter can now book or rebook a flight, reserve a seat, arrange extra baggage, and pay through the social networking platform.

Airlines 187

Airlines Twitter Facebook Hotels 187

The Realtime Report

FEBRUARY 25, 2014

Email marketing is far from dead — but is your brand optimizing email campaigns for mobile? How often does your brand run email marketing campaigns? Social Media Statistics desktop email desktop purchasing email campaign email marketing email optimization mobile mobile email mobile purchasing Yesmail Interactive'

Mobile 173

Mobile Statistics Study Campaign 173

The Realtime Report

JUNE 10, 2014

Scavenger hunts are nothing new to social media marketing, but the nation-wide response to the hidden cash accounts shows real enthusiasm for a campaign motivated by altruism (and, of course, the allure of finding free money). How might your brand use the success of @HiddenCash to create a similar campaign that will engage consumers?

Twitter 175

Twitter Brands Trends Campaign 175

The Realtime Report

JULY 10, 2014

Social media chatter extends far beyond the matches: on Saturday night, Rio’s famous statue of Christ the Redeemer will be lit up in the colors of each of the finalist’s flags (Germany and Argentina) from 7-9 PM.

Sports 170

Sports Eventful Statistics Campaign 170

The Realtime Report

DECEMBER 31, 2012

What were the most popular social media case studies in 2012? User backlash was aimed at both Toyota and Twitter, which had verified multiple accounts used in the campaign (via LocalResponse technology). Note: this campaign can’t be replicated, since Facebook switched over to Timeline and eliminated Tabs a few months later.

Case Study 194

Case Study Study Social Media Film 194

The Realtime Report

MAY 8, 2014

The social media world is buzzing with information about the right social networks for the teen demographic, much of it focusing on Snapchat’s ephemeral messages and Instagram as a visual way to communicate among friends. Is your brand looking for an effective way to reach teens?

Case Study 195

Case Study Engagement Study Social Networking 195

The Realtime Report

MARCH 3, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and LinkedIn: Facebook’s new ad campaign structure.

News 164

News Social Media Facebook LinkedIn 164

The Realtime Report

DECEMBER 20, 2012

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Was the campaign successful, and will Facebook partner with other brands in this way? The results, according to The Wall Street Journal, were “mixed.”

Mobile 149

Mobile Team Retail Journal 149

The Realtime Report

JULY 25, 2012

Gatwick Airport recently became the first European airport to use the social network Soundcloud by releasing a series of audio books for kids and parents. ” This campaign is timed to focus around families traveling during this summer’s school holidays.

Publishing 187

Publishing Travel Tumblr Campaign 187

The Realtime Report

OCTOBER 4, 2012

The campaign launched this past Monday (October 2) and will run until the end of December 2012. Du Toit-Hembold believes the campaign “will give thousands of people a chance to do a virtual ‘test drive’ of a trip to Cape Town in a really engaging way, and it should whet appetites around the world resulting in more arrivals for Cape Town.”.

Tourism 181

Tourism Social Media Travel Crowdsourcing 181

The Realtime Report

DECEMBER 31, 2013

“Power Middle” Influencer Marketing Campaigns Drive 16x Engagement Of Paid Or Owned Media (March 20). Google+ Is Now #2 Social Network (Jan 28). Social Media Customer Service: Brands Respond More On Twitter (Jan 10). Social Media Customer Service: Brands Respond More On Twitter (Jan 10).

Klout 144

Klout Social Media Statistics Tumblr 144

The Realtime Report

SEPTEMBER 9, 2014

Related Stories Adidas Teams With Champs Sports To Create Instagram Mini Series 2014 World Cup: Social Media Campaign Round-Up Bubblews: The Social Network That Pays Users To Post. Social Media Campaigns Beauty fashion grooming pop-up shop pop-up store pop-up stores retail'

Social Media 177

Social Media Retail Fashion Sports 177

The Realtime Report

JANUARY 14, 2013

But sharing on social networks has helped inspire viewers to view in realtime, so they can chat and share with their friends as the action unfolds onscreen. For this campaign, CBS filmed three different endings for the Hawaii Five-O episode, with each one revealing a different killer.

Crowdsourcing 178

Crowdsourcing Airlines Film Campaign 178

The Realtime Report

JULY 19, 2012

Lay’s is one of the latest brands to experiment with crowdsourcing on social media — by allowing consumers to submit recipes for a new chip, and fans on Facebook to vote for the best new flavor. Suggestions are already pouring in from the 4.2

Crowdsourcing 186

Crowdsourcing Facebook Campaign Social Media 186

The Realtime Report

DECEMBER 27, 2012

Site searches were the destination for 41% of mobile ad campaigns, followed by app downloads (32% of campaigns). Just under 3 in 10 (28%) of mobile ads sent viewers to social media actions. The most common goals for mobile ad campaigns were maintaining a market presence and driving traffic to websites. Do you agree?

Mobile 170

Mobile Automotive Sports Travel 170

The Realtime Report

FEBRUARY 12, 2017

Users mention that these dashboards help marketers determine if campaigns are successful early on and create the validation to show managers and directors that their social media efforts are working. The scalability potential of social analytic software was rated the highest of any feature, at 87 percent.

Analytics 107

Analytics Meeting Tools Sentiment 107

The Realtime Report

AUGUST 20, 2012

Rule’s assignment was to travel across the country – from Boston to San Francisco - without spending any money (ok, there was a $100 emergency fund) by using social media to coordinate free rides and places to stay. The trip was completely unplanned, relying on digital networks and the kindness of strangers.

CSR 180

CSR Social Media Travel Patterns 180

The Realtime Report

JUNE 19, 2014

Related Stories Social Networking Stats: World Cup Draws 58 Million Facebook Users On First Day, #RLTM Scoreboard Social Media Campaigns Kick-Off 2014 World Cup Social Networking Stats: Millennials Are 56% More Likely To Find Brand Content On Social Networks.

Social Media 173

Social Media SMS Facebook Statistics 173

The Realtime Report

AUGUST 6, 2012

Brand advocates — people who share content that results in a new person engaging with a campaign – generate an average of 14 earned media impressions each, according to research released today by Wildfire, the social media marketing software company recently acquired by Google. Keep your interactions seasonally relevant.

Research 194

Research Engagement Strategy Facebook 194

The Realtime Report

OCTOBER 24, 2012

Following in the footsteps of Dunkin’ Donuts and Mercedes-Benz, the real-estate brand is embracing social gaming in a big way — with the largest game provider (EA), on the most popular social network (Facebook). ” Why did CENTURY 21 choose SimCity Social in particular? ”

Real Estate 170

Real Estate Energy Social Networking Buy 170

The Realtime Report

OCTOBER 1, 2012

An innovative new campaign by Kellogg’s uses tweets as social media currency. Kellogg’s has taken things a step further, labeling the tweets as ‘payment’ and recognizing the power of sharing on social networks as a form of currency in itself.

Hashtag 173

Hashtag Campaign Products Social Media 173

The Realtime Report

APRIL 21, 2014

Twitter pushes further into mobile ads with MoPub integration – Twitter is now making it easier to run marketing campaigns on both Twitter and MoPub, the mobile web ad exchange that Twitter purchased last fall; the new set-up makes it much simpler for advertisers to use the two platforms together (The Wall Street Journal).

News 173

News Adsense Social Media Facebook 173

The Realtime Report

NOVEMBER 21, 2012

A prize of up to $5,000 for readers who create a “Best Thanksgiving Ever” Pinterest board, pin the official badge of the campaign, and pin at least four other Thanksgiving photos inspired by Better Homes and Gardens or Allrecipes.com. The incentive? the popularity of food, crafts and home decor on the site.

Badge 140

Badge Campaign Newsletter Metrics 140

The Realtime Report

OCTOBER 16, 2012

“Baumgartner’s jump was that perfect social media campaign because it didn’t go through the networks themselves, but through the people on the networks.” .” Which, Forbes claims, is exactly why it worked so well.

Energy 187

Energy Eventful YouTube Hashtag 187

The Realtime Report

JULY 22, 2014

Pinterest has emerged as the new favorite social network for consumers, increasing 6% to an ACSI score of 76. Improved features and search capabilities have launched the site to the top of the social media category for the very first time. Social Networking Stats: Active Usage Drops For Facebook and Twitter, #RLTM Scoreboard.

Social Media 173

Social Media Wikipedia Tumblr Reddit 173

The Realtime Report

JANUARY 23, 2014

Related Stories Twitter: Watch ‘Happy New Year’ Spread Around the Globe American Apparel: “We’ve made as much as $50K in one flash sale on Twitter” Instagram Is Fastest Growing Social Network Worldwide.

GPS 160

GPS Apparel Film Travel 160

The Realtime Report

APRIL 7, 2014

YouTube to run TV ads promoting video creators in big 2014 push – a new campaign – which will promote three YouTube creators with ads across Google properties, TV, print and out-of-home signs – marks the first time YouTube has purchased TV ads to promote specific creators or channels (Advertising Age).

News 176

News Types Nielsen Social Media 176

The Realtime Report

DECEMBER 16, 2013

Facebook’s new offline sales measurement trick could make ad clicks obsolete – retailers using Facebook’s Custom Audience campaigns can now measure their offline sales; previously, offline conversion measurement was only available for advertisers working with a Facebook measurement partner (TechCrunch).

News 156

News Instagram Social Media Twitter 156

The Realtime Report

FEBRUARY 17, 2022

It would help if you strategized well before launching any campaign on TikTok or posting any content on the platform. Going live on Facebook can significantly impact your visibility, just like it can on other social networks. It would be best to incorporate several tips when using TikTok to strengthen your brand.

Brands 91

Brands How To Hashtag Influencer 91

The Realtime Report

OCTOBER 9, 2012

“An online coming-of-age love story” formed the basis for a recent social video campaign by Toshiba and Intel – with the main character being played by 76 different fans of the brand. Our favorite fun campaign fact? The story matters a lot.”

Video 139

Video Film Project Campaign 139

The Realtime Report

JANUARY 28, 2017

By using social media in a targeted way, you can bring the right audience into your marketing funnel. B2B buyers reveal a lot about themselves on social networks as they share content, ask questions, interact with brands, influencers, peers, and react to the events they attend. Discovering Potential Buyers.

B2B 91

B2B ROI Social Media Hashtag 91

The Realtime Report

MARCH 13, 2014

Let’s first consider that social media “success” is not black and white. A campaign that Company A considers a slam dunk could be a stinker for Company B. And although we often acknowledge that social success isn’t always about dollars, we can almost all agree that time is money.

Small Business 183

Small Business Social Media Compete Trends 183

The Realtime Report

OCTOBER 8, 2012

” He cited the AmEx sync campaign, the Bonobos “Twixclusive” 24-hour Twitter sale, and Daytona 500 sponsor Tide’s use of a NASCAR driver’s tweeted photo during the race as examples of successful brand campaigns on Twitter (CNET). Is your brand advertising on Twitter? If so, has it been effective?

Twitter 169

Twitter Brands Microblogging Statistics 169

The Realtime Report

FEBRUARY 16, 2017

Content and social networks are the new currency. Interestingly, for brands and agencies that prioritize video campaigns, the percent of overall spend goes up significantly with the number of brands spending between 10%-25% of digital budgets on influencer marketing doubling. 2017 Forecasted Influencer Marketing Spending.

Video 131

Video Retail Influencer YouTube 131