Talkwalker SM

MAY 12, 2016

But despite this vast expenditure, measuring the ROI of sponsorship remains a tricky business , especially with social media changing the game when it comes to measuring the reach of a brand or logo. We’ve previously written about how brands can get some idea of sponsorship ROI through using text-based social listening.

Sports 60

Sports ROI Metrics Social Networking 60

Hootsuite

NOVEMBER 28, 2022

R.I.P. Yahoo Groups.). Vector’s ad wouldn’t make much sense in a general campaign, but it fits here. Now that’s a social ROI to get behind. Before today’s visually-focused platforms like TikTok and Instagram existed, we eldest Millennials only had web forums with text posts to connect with others around common interests.

Reddit 100

Reddit Brands Meme Forums 100

Bill Hartzer

FEBRUARY 11, 2012

Google, Yahoo, etc), on behalf of the enterprise as well as individual hotel properties and clusters. – Manages the development and administration of search activities including SEO campaigns and search integration. – Directs managers for implementation to ensure that demand generation activities deliver targeted ROI.

Engineering 98

Engineering Hotels Skills SEO 98

Bill Hartzer

MAY 18, 2010

With the ever-expanding adoption of mobile smartphones , coupled with advances in search and maps like Google Maps , Google Local , and Yahoo! The Dallas/Fort Worth Search Engine Marketing Association’s goal is to promote search engine marketing and increased ROI for companies and their websites through best practices.

Engineering 113

Engineering Conference Marketing Hotels 113

Josh S Peters

MARCH 6, 2009

However, now that we have the campaign now under way I’ll be back to a more regular posting schedule. Defining Search Marketing Total world wide searches per month: 61 Billion Google = 37 B Yahoo = 8.5 It seems like ages since i wrote on my blog, and for that I apologize. So without further adieu, here’s some new stuff.

Engineering 113

Engineering Marketing Telecommunications comScore 113

Hootsuite

MARCH 16, 2023

In this guide, we’ll look at what makes Bing Ads great, and show you how to set up your first campaign. Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. And, setting up a marketing campaign on Microsoft Ads is just as easy (if not easier) as setting up a Google Ads campaign.

Microsoft 145

Microsoft CPC Campaign HootSuite 145

Convince & Convert

FEBRUARY 24, 2010

Marketing isn’t about campaigns any more. How can you take friction out of that process by just-in-time tweeting, participating in Yahoo! link] [link] Rick Rosario Word RT @Eric__Torres: Marketing isn't about campaigns, its always on. All of this is happening to companies (maybe yours) every minute of every day.

Compete 115

Compete Conference Organization Social CRM 115

Convince & Convert

JULY 23, 2013

Let’s take a look at five mistakes that are killing many of today’s display advertising campaigns. But all of those metrics are merely cost-based metrics—all they tell you is how much different components or outcomes in a campaign cost. They’re the ones who spend £300,000 to buy a one-day homepage takeover on Yahoo!

Buy 134

Buy CPA Metrics ROI 134

Mindjumpers

JUNE 16, 2011

Yahoo was one of the main sponsors for Internet Week and the Provoke Summit, and it seems as if they are striving to dust of the brand as being one of the old dot com giants – they’re fresh, they’r e on the move… or not? Yahoo was one of the main sponsors for internet week. After dark , is the most inspiring time at Internet Week.

UGC 215

UGC Foursquare Yahoo Energy 215

Techipedia: Tamar Weinberg

NOVEMBER 1, 2012

The most significant form of retargeting to emerge is Search Retargeting — the practice of showing display ads to users based on the terms they enter into search engines like Google, Bing, Yahoo!, Simply put, search Retargeting companies use data in innovative ways to help marketers get unprecedented results from their display campaigns.

Engineering 183

Engineering Retail ROI Buy 183

Techipedia: Tamar Weinberg

MARCH 17, 2010

I remember sitting in an ROI webinar with New Marketing Labs’ Justin Levy , and he more or less skimmed through 5 or 6 different measuring tools like Grader, and of course, Google Analytics. The same way you create different landing pages for different ads, create specific phone numbers relating to specific campaigns.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Implementation and Execution 7 Reasons Why Social Media Marketing Campaigns Fail, and How to Fix them (Stuntdubl): Todd Malicoat never blogs, but when he does, he writes great posts like this suggesting that if your social media marketing campaign is failing, you may have had the wrong strategies in place.

Marketing 265

Marketing SEO Journal Engineering 265

Oktopost

JULY 27, 2021

Google, Bing, and Yahoo). Customers found through SEM via PPC ads have been shown to have a High Customer Lifetime Value (CLV) and increased ROI – so why not go after more valuable leads where you can get them? Take full advantage of any additional targeting options offered by the specific platform where your campaign will run.

B2B 118

B2B Marketing SEO Engineering 118

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

Reply Gab "SEO ROI" Goldenberg February 6, 2008 at 5:44 pm Be proactive about it, like Dreamhost. with any other Social media campaign,if the content or the product’s not strong theres no pint in taking up the campaign Reply Daniele Rossi February 7, 2008 at 11:22 am I use ester-c when I feel a cold coming on.

Reputation 125

Reputation Chemicals Issues Consultant 125

Techipedia: Tamar Weinberg

JUNE 16, 2010

If you look around the social web a lot like me, you will agree that most social media campaigns suck. If your business is already on the social web, you will need something to help you improve on your campaigns. You will be able to gather enough data from your own campaigns to help you improve your online marketing.

Questions 277

Questions Social Media How To Postrank 277

Convince & Convert

AUGUST 3, 2015

Most Shared Article in 2015: 4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved (854 Shares). You will find tremendous improvement in your campaigns. ” Tim Mayer of Yahoo calls this the “most authoritative source on search.” Specialization: PPC Strategies + Case Studies + News. WordStream.

Adwords 60

Adwords CPC Marketing Retail 60

Socialmedia.biz

OCTOBER 29, 2016

With so many millions of campaigns, ads, products and personalities shouting for attention, what can a new business do to be seen through all the chaos? The co-founder of Web Profits , he has worked with such well-known brands as KitchenAid, Sales Force, Yahoo!, Fortunately, plenty of expert advice is available.

Influencer 60

Influencer Social Media Resources HootSuite 60

Convince & Convert

SEPTEMBER 21, 2010

I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!) Hope that helps!

Social Media 155

Social Media Radian6 Strategy SM2 155

ProBlogger

DECEMBER 10, 2014

So, how do you finalize your key performance indicators, measure the metrics that are important and determine if they’re the one that can deliver maximum ROI? You can pull in the numbers from the various sources, channels, campaigns (organic and paid), and maintain a single view for analytics. Business Assets.

Social Media 54

Social Media Metrics Class HootSuite 54

Techipedia: Tamar Weinberg

MAY 5, 2010

How do I know if there’s ROI in Facebook? I like the idea of a promotion for Facebook fans only in order to measure your ROI and link promo codes or specific promos to that page specifically. So those who are running social media campaigns should be aware of that! Answers Yahoo!

Facebook 279

Facebook How To Marketing URL 279

Writtent Blog

MAY 28, 2014

How will you measure ROI? A great way to identify market opportunities and plan for successful paid content marketing campaigns. Simply enter a URL to receive a performance report that grades your page based on Google and Yahoo! How will you research keywords? How will you track SERP rankings and analyze competitors? Feedthebot.

SEO 111

SEO Tools Content Marketing 111

Techipedia: Tamar Weinberg

JULY 8, 2008

This will help a great deal in planning and managing successful marketing campaigns. There are other times when marketers may have to launch a multi-platform outreach campaign. A marketer has have an understanding of the community and help craft campaigns, articles, stories, videos and or pictures that appeal to each community.

Social Media 163

Social Media Marketing Consultant Communities 163

Kikolani

NOVEMBER 29, 2010

Her latest posts include The Personal ROI of Social Media , The Culture of Good Enough , and 20 Truths. Her latest posts include Covering Your Geo-Location Bases: Using Google, Foursquare, Gowalla, Yahoo & Facebook to Help Customers Find You , Think Like a Rockstar , and Social Media Introduction. Amy Parmenter. Lakesha Brown.

Blogger 168

Blogger SEO Consultant WordPress 168

Webbiquity SMM

JANUARY 17, 2011

Well, about two-thirds (64%) of the traffic from third-party sites to video sources currently comes from Google, followed by Yahoo (11.9%), Facebook (4.3%), Bing (2.6%), and Twitter at 1.2%. How should you expect to promote that cool new video? 80% read blogs. 69% are active in social networks. Just 22% decreased spending on PPC ads.

Research 210

Research Social Media B2B Marketing 210

Techipedia: Tamar Weinberg

MARCH 10, 2010

They might not have any clue how to effectively manage your Pay Per Click campaign to actually increase leads. Lots of promises, not much skill, close to zero ROI. Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo!

Marketing 240

Marketing How To SEO Training 240

Convince & Convert

AUGUST 3, 2010

Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages. Facebook, YouTube, Search, etc are all entrance points and are all of changing value depending on purpose of campaign. link] [link] Yahoo!

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages. Facebook, YouTube, Search, etc are all entrance points and are all of changing value depending on purpose of campaign. link] [link] Yahoo!

Facebook 167

Facebook Consultant Social Media Sites 167

Techipedia: Tamar Weinberg

JANUARY 14, 2009

What is the ROI for Social Media? How to Measure Social Media ROI for Business : Aaron Uhrmacher explains the factors you must consider to see if your social media campaign has had an impact. Social Media ROI : Janet Fouts explains other ways to calculate your ROI on social media. Scared of Social Media?

SEO 162

SEO Social Media Marketing Reputation 162

Viper Chill

MARCH 30, 2010

I genuinely feel that the internet is one of the best places to invest your money and get a great ROI if you know what you’re doing. The reason for this is that usually there is a large marketing campaign prepared for when these products launch and many affiliates send emails to their lists.

Buy 76

Buy Sites Compete Price 76

Webbiquity SMM

SEPTEMBER 8, 2010

The key takeaway — companies can’t put all of their marketing eggs in one basket, but need to balance budgets across several areas including email, social media, organic SEO, paid search and offline campaigns. And my favorite: “The ROI of social media is that your business will still exist in five years.&#.

Research 191

Research Social Media B2B Statistics 191

Webbiquity SMM

JUNE 6, 2011

Should there be an ROI on relationships? Michael has been working in marketing and sales for over 17 years in various roles where he uses customer insights to drive sales, ROI and customer loyalty through effective sales and marketing strategies. Also, highly recommend his book, The Social Media ROI. You expand it.”

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Convince & Convert

SEPTEMBER 21, 2010

Authority Labs By far my favorite tool for tracking search engine positioning, Authority Labs shows you at a glance whether you’re #4 or #40 in Google, Bing and Yahoo! link] Michael Neuendorff Found out about Ojbective Marketer's tool for social media campaigns via Jay Baer's recent post. Looks v interesting.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

You’re not yet a social media marketing expert, not unless you’re consistently applying your skills to different and unique campaigns and initiatives. Doesn’t that hamper the overall effectiveness of their social media campaigns if they don’t keep SEO in mind as well? Much like SEO. It was a branding initiative.

SEO 178

SEO Social Media Marketing Digg 178