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Top 8 Viral Social Campaigns of the Year

Social Media Strategies Summit

To get you inspired to create holistic social media campaigns, we’re sharing the top campaigns from 2019 that are already doing just that. #1 The marketing campaign to support this launch featured The Office actor, Craig Robinson, sharing zingers about the new product. But the campaign didn’t end on social.

Campaign 165
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Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Hosting an event is just the beginning of its life-cycle. The content you create and the leads you nurture will keep your event alive well after its end date. Tip: Keep the hashtag short and simple, and make sure you have it displayed at the event so the audience knows to participate. She can be found on Twitter at @lisaml15.

Eventful 195
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Why P2P Texting Should Be Part of Your Marketing Strategy in 2021

Social Media Strategies Summit

But for brands to continue to be successful, it’s important these digital interactions remain human-powered; even more so for industries that previously relied on in-person transactions to grow their businesses. A Prime Opportunity Within a Mobile-First Landscape. Brands are optimizing for mobile experiences. Enter P2P texting.

Strategy 209
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A Curated List of Facebook Marketing Reference Guides

Jon Loomer

Fortunately, for advertisers who are in need of case studies , best practice guides , tips , resources , updates , and industry-specific information , Facebook offers a trove of helpful information presented in visually-appealing formats. Industry-Specific Resources. Global Ecommerce Market -– Facebook for Ecommerce Industries.

Curation 167
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iOS 14 and Facebook Ads: What We Know

Jon Loomer

Facebook Audience Network is a network of ads that appear mostly on mobile apps, outside of the Facebook family. Many advertising industry insiders believe users will refuse… data tracking permissions if given a choice. It will, as Facebook says, impact optimization, targeting, and tracking across the mobile web.

Facebook 217
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Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible. In fact, it’s been reported that Coca-Cola historically has invested 70% of their mobile budget on SMS marketing. Yes, that immediate. Having S.M.A.R.T

SMS 166
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Paid Advertising on LinkedIn: The Value of the LinkedIn Insight Tag

Ignite Social Media

In this post, we will cover the key benefits of implementing this tag that includes insight into rich audience data, creating important target audiences essential for campaign effectiveness, and the ability to track and analyze key conversions associated with your campaigns that would not be available otherwise.

LinkedIn 177