Sprout Social

JULY 12, 2022

Simply, crisis communication is a method of sharing information intended to improve public brand perception in the face of a scandal or other negative event. As is true in most cases, social media should be used to amplify key information, monitor brand sentiment and increase customer access to the company during times of crisis.

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Examples Brands Sentiment Reputation 111

Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? How are people responding to a campaign? In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. How does one topic perform on social compared to another? Let’s dive in.

Strategy 122

Strategy Brands UGC Marketing 122

Sprout Social

MARCH 7, 2022

The stronger your brand health is, the more forgiving your audience is likely to be in the event of an issue. Routine brand health evaluations can help you better understand how an unforeseen event might impact your reputation. Think of it as a real-time focus group that provides honest, unfiltered feedback.

Survey 92

Survey Brands Sentiment Template 92

Keyhole.co

APRIL 12, 2023

They can be either brand names or campaign hashtags. Event hashtags: These hashtags are related to a specific event or occasion. Campaign hashtags: These hashtags are created for specific marketing campaigns or promotions. Let’s get started with the basics. What is Instagram hashtag analytics?

Hashtag 52

Hashtag Analytics Instagram Sentiment 52

Sprout Social

MARCH 15, 2021

These topics can be as broadly popular as the gossip or current events, or personally tailored to an individual level that reflects your own account’s interests, industry, and brand. Let’s explore how trending topics work, how to personalize them, and ways you can leverage them as part of your social media marketing campaigns.

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Trends Twitter How To Hashtag 129

Hootsuite

JUNE 28, 2023

Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. Private social media channels , such as closed Facebook Groups, private subreddits, or personal profile content shared only with friends/followers. Browsed a Facebook Group?

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HootSuite URL Analytics Forums 120

Harp Interactive

MARCH 31, 2010

The client wants to know if their social media campaign is working! They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Social Media Metrics (Grease Monkey) : A plug-in script that soups up your Google analytics to measure social media campaigns.

Analytics 350

Analytics Social Media Trendrr Digg 350

Hootsuite

FEBRUARY 1, 2022

Not only does Twitch have the ability for you to get your brand in front of an engaged audience, partnering with popular streamers will add a personal touch to your campaigns. This will make it easier for you to understand how viewers and potential customers interact with the channel and whether it’s a good fit for your campaigns.

Marketing 102

Marketing Authentication Template Templates 102

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Not clued in just yet? Brand loyalists.

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UGC Content HootSuite Authentication 145

Razor Social

MAY 15, 2019

A couple of years ago I was training a group of marketing professionals about influencer marketing. Power influencers – These are influential people that probably speak at events, write books, have blogs, podcast, etc. Event activation. You’d work with influencers to invite their audience to the event.

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Influencer Social Media How To Campaign 104

Keyhole.co

MARCH 26, 2024

For instance, here’s a post that LEGO shared on Facebook displaying the photographs of the toy photography group ‘Stuck in Plastic’. LEGO knows how to keep its strong foothold in the realms of construction toys and public sentiment. How does LEGO measure the success of its social media campaigns?

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Construction Social Media Strategy Collaboration 52

Keyhole.co

FEBRUARY 16, 2024

Having these data in front of you, you can improve your YouTube strategy for better reach, engagement, and effectiveness of marketing campaigns. Let’s say you want to analyze your competitor’s brand sentiment on YouTube. Why you need a YouTube competitors analysis tool ? Keyhole Free trial duration – 14 days.

Analysis 52

Analysis YouTube Tools Strategy 52

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. Data analysis has never been easier—track sentiment, identify emerging trends, calculate share of voice insights and benchmark content performance, campaign success and competitors.

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Authentication Analysis Sentiment Tumblr 102

Keyhole.co

SEPTEMBER 12, 2023

But designing creatives, posting, and engaging with your followers manually while strategizing campaigns can be overwhelming and error-prone. That requires regular monitoring of responses on your campaigns and conversations around your brand. This way, you can engage with your audience, build connections, and tailor better campaigns.

Tools 52

Tools Social Media Curata Price 52

Sprout Social

JULY 19, 2022

Hashtags group together similar conversations to help people find content that matters to them. Hashtags also help social marketers create viral campaigns , increase brand awareness and reach their business goals. Use timely hashtags since many users turn to Facebook for news and events. How to use hashtags.

Hashtag 122

Hashtag How To Guidelines Telecommunications 122

Keyhole.co

OCTOBER 13, 2023

Adaptation of recruitment efforts To find candidates who are best qualified for a particular position, social media platforms offer the opportunity to reach specific groups of people. But this is not a disadvantage as Twitter is a popular source of events and news. Twitter This social network is known for its brevity.

Social Media 59

Social Media Reputation Social Networking Hashtag 59

agora pulse

SEPTEMBER 21, 2019

.” The music festival, which was meant to be exclusive and luxurious, had a massive influencer campaign that involved many celebrities. There was so much buzz that the #FyreFest campaign went viral and got 300 million impressions in 24-hours. However, the whole festival turned out to be a disaster. Talk to your audience.

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

.” The music festival, which was meant to be exclusive and luxurious, had a massive influencer campaign that involved many celebrities. There was so much buzz that the #FyreFest campaign went viral and got 300 million impressions in 24-hours. However, the whole festival turned out to be a disaster. Talk to your audience.

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

DECEMBER 28, 2017

Think of social media like one giant focus group. In fact, it’s better than a focus group because the people talking are already actively engaged with your brand, and their opinions and observations are offered unsolicited. Instagram locations for any physical stores or events. Truly riveting stuff, I know.

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Hashtag Marketing Focus Group Conversation 128

Hootsuite

APRIL 12, 2021

Integrated paid and organic: We continue to work on ways to create a seamless experience for managing paid campaigns and organic content together from within Hootsuite. Now for the rest of our most recent changes, which are categorized into four key groups: customer connections, workforce activation, risk mitigation, and social management.

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HootSuite Insurance Hubspot Sharepoint 96

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. You can easily create a community space where you have an existing audience—like creating a Facebook Group. What is customer marketing?

Strategy 123

Strategy Brands Content UGC 123

Keyhole.co

SEPTEMBER 12, 2023

Is looking for your campaign tweet from 2012 exhausting? Keywords and phrases are the best search operators for specific topics, brands, or events. Hashtags group together similar conversations on social media platforms. You can search Tweets in specific geographies, dates, or a specific sentiment (like in the screenshot above).

Twitter 52

Twitter Hashtag Trends Sentiment 52

Razor Social

MARCH 30, 2016

You may also need to monitor particular topics, which may have conversations around groups of different keywords. You could be running an event and you want to track real-time mentions so you can respond to and track them. Campaign Analysis. You’ll want to measure the impact they are having as part of the campaign.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Webbiquity SMM

JANUARY 24, 2011

Promote events through social media? Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. A realtime social media monitoring tool featuring sentiment analysis, key influencer tracking, and the ability to sort/view results by geography and demographics. Create animations?

Tools 206

Tools Social Media Lithium Sysomos 206

Sprout Social

APRIL 2, 2019

We recently took that format and made it live as a half-day, traveling event with speakers and panels that explore what it means to foster real connection on social. Learn about our takeaways from the Chicago event below and check to see if Sprout Sessions Live is coming to a city near you. Yep, we’re pretty excited about it.

Sports 107

Sports Communities Sentiment Team 107

Likeable

SEPTEMBER 3, 2019

76 percent of marketers report that it has heightened audience engagement, and 56 percent say it has increased customer satisfaction and positive brand sentiment. So, plan ahead, but recognize that you never really know what’s coming next—so be ready to react quickly to current events, memes, and the like. The “Where y’all sitting?”

Content 65

Content Meme How To Trends 65

Audiense

MAY 16, 2016

Alissa Clauson: We use Twitter for organic brand messaging and campaign support. Organically we look to reach our more immediate audience and fans, whereas for paid activity we try to reach a far more specific audience depending on the objectives of the campaign. — Porsche Retail Group (@PorscheRetail) September 24, 2015.

Strategy 113

Strategy Automotive Campaign Social Media 113

Convince & Convert

APRIL 9, 2014

These are common sentiments when it comes to Google+, but it really is time to rethink your strategy because Google+ is not going away. You also have the option to make them private or integrate them with YouTube to run live events. “Ghost town.” ” “Waste of time.” ” “It’ll never happen.”

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Google Adwords Marketing YouTube 167

Hootsuite

SEPTEMBER 16, 2022

Slush used JennyBot, a customer service chatbot, for a 20,000 person event in Helsinki. freed up event staff from repetitive tasks. The Dufresne Group, a premier Canadian home furnishing retailer, didn’t want to miss out on the sales opportunity. Mountain Dew’s promotional engagement campaign.

Examples 96

Examples FAQ Insurance Retail 96

Convince & Convert

MARCH 30, 2016

If brands could harness that data around moms, they’d be better equipped to market to them, learning what campaigns are causing negative sentiment and what potential initiatives they could take. Here’s a list of social insights into an average mom’s conversation on social: 59% of moms talk about infants more than any age group.

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Research Engagement How To Sentiment 60

Convince & Convert

FEBRUARY 18, 2015

There’s no shortage of terrible signature examples: The average employee sends 36 emails per day, according to an Email Stats Report by the Radicati Group. The email signature is not the place to express sentiments on the environment or to share a favorite Successories quote. Images and Marketing Campaigns.

Marketing 60

Marketing Sentiment Campaign Brands 60

Laurel Papworth

JULY 2, 2013

Walk away with a social media strategy, campaign, tools. Are you looking for an intensive social media strategy and campaign course with hands on practical setting up of blogs, Facebook, Twitter and other social media tools? Before you build a social media campaign, you need a strategy. 5 step Social Media campaigns.

Course 102

Course Social Media Press Release Class 102

Later

SEPTEMBER 1, 2020

But where Instagram is somewhat lacking is in its ability to provide “group forums” for followers to interact among themselves. There are, of course, plenty of ways to encourage conversations through comments and DMS, however interactions between your followers isn’t a focal point like it is on Facebook where you can create Facebook Groups.

Platform 78

Platform Social Media Small Business Instagram 78

Webbiquity SMM

FEBRUARY 4, 2013

But in Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era (Que Biz-Tech) , authors Gini Dietrich and Geoff Livingston provide a roadmap to developing strategy, planning tactics, determining and executing the best approach, and finally measuring and refining a unified marketing effort.

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Review Marketing Metrics Meeting 186

Likeable

OCTOBER 9, 2018

Across the four days and 290+ events at this year’s Advertising Week New York, we pinpointed a few strong themes that could be viewed as weathervanes for where the industry is headed. The athletic brand’s recent ad campaign was heralded as a perfect example of a brand articulating its purpose—and being willing to stand for something.

Advertising 59

Advertising Authentication Influencer Sentiment 59

Jon Loomer

MAY 26, 2015

I know there’s a growing sentiment that Facebook fans no longer matter. There were times when I’d mention fans or WCA in the ad set name, but it wasn’t because I was targeting those groups. I did this by filtering for the word “Conversions” in the campaign name. Historical Fan Value. Fans: $2,058.50

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CPA CPM Facebook Cost 113

Sprout Social

MARCH 17, 2020

Social platforms can quickly turn from a place to launch your next campaign or provide delightful customer moments, to a channel where critical communication and conversation is driving global impact. During times of uncertainty, social media is the first place that people go to share opinions, look for answers or follow the news.

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Features Brands Library Team 101