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A Guide to Standard Events, Custom Events, and Custom Conversions

Jon Loomer

This is possible with the help of standard events, custom events, and custom conversions. In this post, we’ll focus on the following: Definitions of standard events, custom events, and custom conversions Examples of each one Explanations of how they are used General tips on how they are created When should you use each?

Eventful 169
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Create an Advantage+ Shopping Campaign

Jon Loomer

If you’re an e-commerce brand that utilizes Meta ads to promote your products, you’ve either experimented with or heard about Advantage+ Shopping campaigns. Let’s create an Advantage+ Shopping campaign… What Are Advantage+ Shopping Campaigns? They streamline the process of setting up your campaign.

Campaign 173
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Meta Campaign Objectives: Best Practices

Jon Loomer

Meta campaign objectives represent the first step advertisers need to complete when creating a campaign. Advertisers often overcomplicate, if not misunderstand, the importance of choosing a campaign objective. The group of people who added your product to their cart but didn’t purchase is small, but they are all valuable.

Campaign 209
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Create a Meta Custom Event That Combines Time Spent and Scroll Depth

Jon Loomer

But I have a solution for you: A custom event that combines time spent and scroll depth. I also assume that you’ve already created tags for both the 60-second view and 70% scroll events. We’re going to use the Trigger Group trigger type. To do that, create an Engagement campaign. Read them first.

Eventful 177
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Getting Started With Social Media Marketing for Virtual Events ?

Ignite Social Media

We get it — almost everything is hosted online, from social gatherings, conferences, and events. . The pandemic has shaken up some of the ways we have done events in the past, but it also opens many opportunities to fuel our desire to learn, stay connected, and witness events at your four-cornered screens. Pre-event Tactics.

Eventful 161
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7 examples of influencer marketing campaigns

Sprout Social

And with 79% of marketers describing influencer content as necessary for their customers’ experiences, brands need to be strategic to create campaigns that resonate. In this article, we’ll cite more data from our Q3 2023 Pulse Survey as we explore campaign types. What is an influencer marketing campaign?

Examples 125
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21 Performance Goals: A Guide to Meta Ads Optimization for Delivery

Jon Loomer

I contend that the most underrated action you take when creating a Meta ads campaign is selecting your performance goal. Before, your optimization event helped find people within your selected audience who are most likely to perform your desired action. Your performance goal does. But in each case, it’s the same.

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