Razor Social

MAY 15, 2019

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing. The influencers found them!

Influencer 104

Influencer Social Media How To Campaign 104

Webbiquity SMM

NOVEMBER 15, 2022

Being data-driven also means finding specific patterns and meaning in your data so you can predict what the future holds for your business, build more robust campaigns, and budget accordingly. For example, you might work with the design team to create engaging graphics or with the SEO team to optimize your campaigns for search engines.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Dave Fleet

FEBRUARY 28, 2011

to avoiding getting caught when the social media “bubble&# bursts, to reputation management, influence and lastly a couple of Google stories to round things out. BrandSavant: The Limits Of Online Influence. An interesting case study of influence apparently not working. Influence is irrelevant without context.

Influencer 253

Influencer Hubspot Case Study Press Release 253

Techipedia: Tamar Weinberg

MARCH 12, 2015

As many of you know, I’m working with influencer marketing platform, The Shelf. There are a ton of articles out there about WHY you should work with bloggers, but there isn’t a lot of info about HOW to set up your first campaign from start to finish. This article is authored by Lauren Jung, co-founder of The Shelf.

Blogger 100

Blogger Influencer Campaign Fashion 100

Webbiquity SMM

NOVEMBER 8, 2022

Influencer Marketing : Influencers can be thought of as celebrities within specific niches or industries. Marketers can sponsor influencers or have them review a product and share their honest opinion of it. Business to consumer (B2C) and B2B influencer marketing can both be effective, but work differently.

comScore 299

comScore Marketing Case Study Review 299

Oktopost

MAY 16, 2022

Transforming Social Media into a B2B Growth Engine through Employee Advocacy. Through employee advocacy with Oktopost, Andrew has turned social into an engine for talent acquisition and lead generation. The same is true for employee advocacy: your advocacy campaign is only as strong as the insights you glean from it.

B2B 91

B2B Engineering Social Media Privacy 91

Social Media Strategies Summit

JULY 14, 2022

There’s a lot more work with stakeholders in getting buy-in for ideas and campaigns, but the results always speak for themselves. Please describe one of your institution or organization’s social media campaigns that makes you proud. I would love to see NFTs make their way into marketing campaigns and student applications.

Education 205

Education Case Study Overview Upcoming 205

The Realtime Report

DECEMBER 27, 2012

If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives. Influencer Marketing and Product Launches: A Step-by-Step Approach. Here are four steps to get you started.

Influencer 195

Influencer Products Marketing How To 195

Koka Sexton

DECEMBER 31, 2022

These channels can include social media, search engines, blogs, websites, and email – all of which can be used to amplify a brand’s message. Strategies such as targeted content delivery and leveraging influencers are key to gaining traction and amplifying your message. Skills needed.

Strategy 92

Strategy Marketing B2B ROI 92

Mindjumpers

AUGUST 27, 2010

Maximizing effectiveness for Search Engine Optimization (SEO) can be quite costly and rather time consuming. These were selected to draw from the search engines. Major search engines want to see a wide array of link topics in your websites yet people want to see links that are relevant for them.

Engineering 171

Engineering Social Media Alterian Tag Cloud 171

Pixlee

JANUARY 16, 2020

There’s no denying the power that influencer marketing is a powerful force for myriad businesses. The relationships that brands build with influencers can create irreplicable value when executed well. Sometimes, the best influencers are simply individuals who are already prominent fans of your brand.

Influencer 55

Influencer Brands How To Authentication 55

Sprout Social

SEPTEMBER 18, 2023

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year.

Marketing 132

Marketing How To Sample Samples 132

The Realtime Report

AUGUST 9, 2020

Search Engine-Based Marketing. That’s search engine optimization (SEO) and search engine marketing (SEM). With SEO, you seek to optimize pages that appear higher up the search engine results. You can also use influencers (or becoming an influencer) within SMM. This term covers two main strategies.

Types 155

Types Affiliate marketing Marketing Sample 155

Sprout Social

OCTOBER 19, 2023

It’s enabling them to offload time-consuming tasks such as managing digital ads, email campaigns and social post scheduling so they have more time for strategy-building. Another key area is influencer marketing. Further, AI-driven marketing automation is assisting marketers in increasing speed and efficiency.

Strategy 129

Strategy Sentiment Marketing Analysis 129

The Realtime Report

NOVEMBER 30, 2022

By using brand awareness campaigns, you can familiarize customers – existing and new – with your products and services. That’s why it is necessary to increase brand awareness with a compelling brand awareness marketing campaign. 6 Must-Do Strategies to Include in Brand Awareness Campaigns.

Strategy 91

Strategy Brands Loyalty SEO 91

The Realtime Report

NOVEMBER 29, 2022

By using brand awareness campaigns, you can familiarize customers – existing and new – with your products and services. That’s why it is necessary to increase brand awareness with a compelling brand awareness marketing campaign. 6 Must-Do Strategies to Include in Brand Awareness Campaigns.

Strategy 91

Strategy Brands Loyalty SEO 91

Webbiquity SMM

JUNE 7, 2018

According to the LinkedIn Marketing Solutions report, Lead Gen Form campaigns have the potential to produce two to three times more conversions than typical Sponsored Content campaigns. Influencer Marketing on Social Media. Influencers on social media have massive fan followings that can potentially turn into leads.

B2B 217

B2B Brands LinkedIn Influencer 217

Sprout Social

JANUARY 11, 2024

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. That’s the power of brand awareness—it shapes both recognition and perception and influences every customer interaction. Is the influencer partnership driving more brand mentions and positive sentiment online?

Brands 110

Brands How To Sentiment Metrics 110

Sherrilynne Starkie

MARCH 14, 2018

It’s important to any campaign’s success to have the right goals in mind and to be as specific right from the start. Then campaigns are easy to test, and to prove the return on investment (ROI). It’s important to any campaign’s success to have the right goals in mind and to be as specific right from.

Consultant 268

Consultant Social Media Content Marketing 268

Mindjumpers

JUNE 20, 2019

They came to us asking for a campaign that could span six markets, essentially creating a diverse eco-system of quality content in a cost efficient way. Solution: #OtterBoxCityMeets – six markets, six influencers, six cities, six events… hundreds of pieces of content. The campaign launched with an experiential element.

Banking 100

Banking Influencer Travel System 100

Hootsuite

JULY 7, 2022

Looking for some help on how to incorporate nanoinfluencers into your marketing campaigns? Let’s start with the basics: Influencer marketing! It’s a relatively new strategy that lets brands work on campaigns with online personalities. The influencer earns a few (or many) dollars for their effort.

HootSuite 103

HootSuite How To Influencer Price 103

Sprout Social

FEBRUARY 19, 2024

AI automation powers AI marketing , which marketers, like you, can use to pivot your campaigns seamlessly based on real-time market indicators, empower your customer service teams and grow holistically. Thus, making you time-efficient while enabling campaign management at scale. What are the applications of AI automation?

Strategy 105

Strategy Sentiment Patterns Marketing 105

Sprout Social

FEBRUARY 22, 2024

While the right influencer endorsements are worth their weight in gold, brands have to be strategic with their influencer campaigns to get positive results. That means finding influencers with followers in your target audience and creating campaigns that feel natural and inspire conversions.

ROI 105

ROI Analytics Influencer Campaign 105

Mindjumpers

AUGUST 27, 2010

Maximizing effectiveness for Search Engine Optimization (SEO) can be quite costly and rather time consuming. These were selected to draw from the search engines. Major search engines want to see a wide array of link topics in your websites yet people want to see links that are relevant for them.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Mindjumpers

AUGUST 27, 2010

Maximizing effectiveness for Search Engine Optimization (SEO) can be quite costly and rather time consuming. These were selected to draw from the search engines. Major search engines want to see a wide array of link topics in your websites yet people want to see links that are relevant for them.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Social Media Marketing

FEBRUARY 8, 2021

Marketers usually combine numerous strategies in campaigns, especially since new and improved digital marketing developments are emerging. SEM SEM or Search Engine Marketing covers both paid and free methods of search engine traffic to your website. Without keywords, campaigns would not even take off. Approximately 91.5%

Types 90

Types Marketing SEO Affiliate marketing 90

Hootsuite

MAY 3, 2021

UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. They include information about the link’s placement and purpose, making it easier to track clicks and traffic from a specific social media post or campaign. Campaign source. Campaign medium.

Sample Code 145

Sample Code Social Media HootSuite URL 145

Twenty4 Social

AUGUST 27, 2020

MailChimp is an email management service that can assist in streamlining email campaigns. Hubspot has a massive online community who are very active and this is a very well-regarded automation tool that can streamline marketing campaigns. The trick is to find the automation tools that fit into your lifestyle and business model.

Tools 98

Tools Hubspot Startup Curation 98

Hootsuite

FEBRUARY 16, 2022

If branded content and influencer collabs are part of your Facebook marketing strategy in 2022, Brand Collabs Manager should be on your radar. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. Find the right influencers.

Brands 95

Brands HootSuite Project Metrics 95

yMarketingMatters

OCTOBER 12, 2019

Partners & Influencers. Seek out partners and influencers that will spread your content online via social media, webinars, podcasts or at in person events and trade shows. Sign up and upload content for free, again, helping you reach out to a target audience and influencers that will be interested in your content.

Content 147

Content Paid Search Digg SEO 147

agora pulse

DECEMBER 1, 2020

Influencer marketing. With influencer marketing , you can partner with key figures to spread the word about your clients’ brands. Many agencies help clients build strong partnerships and execute both free and paid influencer marketing initiatives. For example, a paid social campaign might start with a fixed base rate.

Social Media 136

Social Media How To Social Media Management Marketing 136

Idaconcpts

MARCH 7, 2015

As many business leaders know, experiencing profound conversion rates and attaining ongoing expansion and elevation necessitate the implementation of a sound marketing campaign. To ensure that your marketing campaign is optimized to achieve tangible results, be sure that you’re implementing these three simple strategies.

Campaign 70

Campaign Marketing Advertising Reputation 70

The Realtime Report

AUGUST 16, 2021

Using YouTube marketing & with the help of videos, you can provide all the information and gain a higher Return on Investment from your marketing campaign. It is important to look into the amount spent on each and every advertisement campaign. Users want maximum information about the product without researching much.

Strategy 172

Strategy Marketing Guidelines Review 172

yMarketingMatters

OCTOBER 12, 2019

Partners & Influencers. Seek out partners and influencers that will spread your content online via social media, webinars, podcasts or at in person events and trade shows. Sign up and upload content for free, again, helping you reach out to a target audience and influencers that will be interested in your content.

Content 130

Content Paid Search Digg SEO 130

Sprout Social

OCTOBER 16, 2023

Consider how to reverse engineer their content strategy or take advantage of gaps present within your industry or niche. Identify relevant partners Collaborating with content creators and influencers who have a trusting relationship with the people you’re trying to reach can have a halo effect for your brand.

Brands 115

Brands How To Authentication Collaboration 115

Oktopost

APRIL 11, 2022

Competitive analysis could include many different elements such as visiting competitors’ websites, tracking their search engine rankings, or looking at the content they post on their blogs or social media pages. Look at influencer marketing. Are your competitors working with micro-influencers, household names, or something in between?

Analysis 118

Analysis Price Influencer Sentiment 118

Sprout Social

APRIL 25, 2024

Social media campaign brief A well-orchestrated social media campaign requires more than just brand consistency. This social media campaign brief template encourages you to incorporate insights from across your organization. Success on the world’s second largest search engine starts with a commitment to organization.

Template 52

Template Templates Social Media RFP 52