Keyhole.co

MARCH 9, 2023

Keyhole Keyhole helps marketers measure the impacts of their marketing campaigns. Keyhole offers campaign monitoring, influencer tracking, brand mention monitoring, and powerful competitor research tools that make it easy to benchmark your campaigns against your competitors’.

Tools 84

Tools Sentiment Hubspot Price 84

Convince & Convert

JULY 30, 2015

Hashtags are a great tool to track conversations about brands, companies, or events. They make it easy for users to follow discussions and keep up with the conversation, as well as allowing brands or event organizers to easily measure the buzz around their event. Sentiment for #FIFAWWC from Jun 26–July 2, two days before the finale.

Hashtag 60

Hashtag Analytics Campaign Social Media 60

Keyhole.co

JANUARY 16, 2024

These nuggets can be collected as data to inform future campaigns of your own. Tuning into competitive conversations The digital realm is full of people giving their opinions or experiences. Social Listening allows you to tune into conversations that matter. Social listening gives you answers. How does it work?

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Keyhole.co

NOVEMBER 6, 2022

That is, what is being said about your brand, your campaign, your competitors, your product, trending topics, etc. Keyhole is a social media analytics solution allowing you to track hashtags and keywords to monitor relevant conversations online. Related Topic: A Brand’s Definite Guide to Social Media Listening.

Tools 52

Tools Social Media Sentiment Price 52

Buzz Marketing for Technology

JULY 27, 2011

The first episode of a new TV season needs to grab the audience, and social media campaigns have become an integral part of doing just that. But counting the number of conversations won’t by itself tell a producer or network executive that a show is going to continue to attract viewers and remain popular.

Social Media 226

Social Media Sentiment Conversation Analysis 226

Waxing UnLyrical

OCTOBER 17, 2011

Earlier this year, National Australia Bank got Australia and the world talking with its very public ‘Break-Up’ campaign. After hearing NAB’s Hillan Klein and Kate Thompson share insights about the Break-Up at Social Media Club Melbourne , I wanted to ask Hillan a few more questions about this campaign. Positive sentiment doubled.

Banking 218

Banking Sentiment Campaign Team 218

Convince & Convert

DECEMBER 11, 2015

Holiday campaigns present an incredible opportunity to abandon “left brain” marketing and connect emotionally with your community. (highlight to tweet) Done right, the holiday “card” can go beyond spreading good cheer and increase engagement, build loyalty, and drive significant conversions. This year, change the game. Be genuine.

Campaign 60

Campaign List Tips Embedding 60

Convince & Convert

NOVEMBER 16, 2015

There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. Marketing teams can implement “ surprise and delight ” campaigns by knowing exactly where a customer is shopping. Get our Definitive email newsletter. Event Marketing.

Data 60

Data Conversation Case Study How To 60

Webbiquity SMM

FEBRUARY 11, 2016

Compared to traditional marketing mediums, digital marketing is definitely cheaper, too. You have tailored activities for various digital channels, continuous PPC campaigns, the site is filled up with quality content to the brim, and other forms of digital assets are in place. So far, so good. So far, everything is in order.

Marketing 100

Marketing Sentiment Sysomos Campaign 100

Unmetric

AUGUST 19, 2019

Imagine the volume of conversation taking place across multiple social media networks by billions of people daily! This is why you need a dedicated social media monitoring tool to help you manage and keep an eye out for conversations that are relevant to your business. Did you know there are 3.5 social media accounts? .

Social Media 91

Social Media Tools Price Hashtag 91

Keyhole.co

SEPTEMBER 12, 2023

Is looking for your campaign tweet from 2012 exhausting? These are particularly useful for precise information, like a specific definition, quote, or product details. Hashtags group together similar conversations on social media platforms. Are you tired of sifting through endless tweets to find that one specific gem?

Twitter 52

Twitter Hashtag Trends Sentiment 52

Sprout Social

JUNE 23, 2021

Imagine my dismay when I launched my advertising career and learned that literally everything , from photography and package design to campaign headlines and website fonts, had to be discussed, debated, tested, revised and tested again before it ever reached the outside world. No need for research, testing or iteration—let’s just do this!

Social Media 94

Social Media Focus Group Aggregator Research 94

Sprout Social

OCTOBER 6, 2022

Or do you want to generate conversions? Join the conversation. Brand conversations—that is, brands commenting on each others’ videos and engaging with each other—can create viral moments themselves in TikTok comments , for example. And you definitely don’t want to miss a comment that could spiral into a crisis.

Video 128

Video Social Media How To Trends 128

Pixlee

SEPTEMBER 22, 2021

This is important to campaign success, but so is knowing what metrics to focus on and learn from in the social sphere. For example, Pixlee shows brands how UGC impacts their website repeat visit rate and conversion rate , while also calling out the top pieces of content in terms of engagement. Engagement rate ?

Data 52

Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

This is important to campaign success, but so is knowing what metrics to focus on and learn from in the social sphere. For example, Pixlee shows brands how UGC impacts their website repeat visit rate and conversion rate , while also calling out the top pieces of content in terms of engagement. Engagement rate ?

Data 52

Data Social Media UGC Sentiment 52

Sprout Social

MAY 3, 2023

CFOs are highly attuned to the overall business metrics, so you need to understand their quantitative definition of success in terms of the business plan, revenue and margins. No CFO, no matter how marketing savvy they are, will be swayed by impressions or ad conversions. What are you trying to accomplish?

ROI 96

ROI Cost B2B Organization 96

agora pulse

DECEMBER 28, 2017

You might have ever been asked by a client or boss to compile a social listening report or set up some conversation monitoring. See how this Uber (owned) conversation … … is different from this Uber (earned) conversation? You can learn a lot from listening in on the conversations happening around your brand.

Hashtag 128

Hashtag Marketing Focus Group Conversation 128

Razor Social

MAY 15, 2019

They are so well known that they typically have gatekeepers that protect them.They charge mega bucks for product endorsements or other type of influencer campaigns because one tweet from a celebrity can make a big difference for a product or a brand. One off campaigns. They can help build awareness, generate interest and drive sales.

Influencer 104

Influencer Social Media How To Campaign 104

Oktopost

JUNE 19, 2023

Ah, lead generation – that everlasting conversation. For the past few years, a common thread in that conversation has been marketing – how involved is marketing, and how involved should the marketing team be in lead generation? This is far more effective than a run-of-the-mill ad campaign.

Social Media 62

Social Media Strategy B2B Collaboration 62

Razor Social

NOVEMBER 29, 0002

Sentiment Analysis. Sentiment analysis tools are not 100% reliable but they can give you a good indicator when there’s a problem. Creating a campaign to sell a specific product or service on your website needs a special mention. Their free reports are a great starting point and definitely worth using.

Analytics 89

Analytics Social Media How To Analysis 89

Sprout Social

JULY 19, 2022

The short answer: Yes, definitely use hashtags. SMMs , get the tools, resources and conversations to develop their social marketing skills and grow your careers. Hashtags group together similar conversations to help people find content that matters to them. To hashtag or not to hashtag? How to use hashtags.

Hashtag 122

Hashtag How To Guidelines Telecommunications 122

Convince & Convert

MAY 18, 2016

Specific questions around specific marketing campaigns or assets can help align your marketing to close these gaps. Once you’ve established rapport, and the conversation gets going, follow your interviewee down that path. Get our Definitive email newsletter. What did you think about our brand before you enrolled in the series?

Tools 107

Tools Strategy Marketing Analysis 107

Sprout Social

MARCH 24, 2020

Second-guessing whether or not a campaign is actually going to pay off? The idea behind SWOT is simple: for every campaign or project, marketers analyze their strategies based on four specific quadrants (strengths , weaknesses , opportunities and threats ). Opportunities: What’s the incentive of your campaign or marketing push?

Analysis 87

Analysis Social Media ROI How To 87

Likeable

SEPTEMBER 3, 2019

76 percent of marketers report that it has heightened audience engagement, and 56 percent say it has increased customer satisfaction and positive brand sentiment. This might seem counterintuitive, and it definitely won’t work in all cases, but it actually is possible to plan real-time content ahead of time. Plan ahead.

Content 65

Content Meme How To Trends 65

Unmetric

OCTOBER 13, 2019

Victoria’s Secret’s latest campaign in collaboration with British lingerie brand Bluebella unveiled its first-ever plus-sized model in its 42-year history. This was a milestone moment for the brand as it began to finally embrace all women with its #loveyourself campaign, which took everyone by surprise. View this post on Instagram.

Social Media 99

Social Media Apparel Fashion Instagram 99

Keyhole.co

FEBRUARY 4, 2023

Knowing who they are will definitely aid in gaining more loyal followers, hence eventually converting them into quality leads. If you run a lead generation form, then this is your go-to place to track leads and conversions from those LinkedIn campaigns. Get your dose of inspiration for breakthrough LinkedIn marketing campaigns.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Keyhole.co

FEBRUARY 4, 2023

Knowing who they are will definitely aid in gaining more loyal followers, hence eventually converting them into quality leads. If you run a lead generation form, then this is your go-to place to track leads and conversions from those LinkedIn campaigns. Get your dose of inspiration for breakthrough LinkedIn marketing campaigns.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Proactive Report

DECEMBER 21, 2015

To ease this gentle data giant, let’s start by breaking it down into smaller, more manageable pieces that can be leveraged distinctly at each step in the PR campaign process. How to leverage: Assessment data creates the foundation for any PR campaign. How frequently do media placements lead to conversions? The results?

Types 40

Types Data Sentiment Campaign 40

Bill Hartzer

MAY 26, 2010

You can also measure and track engagement while determining which conversations in chat rooms, forums, etc. Buzzlogic – As it says on their company page “Welcome to the Conversation&#. Buzzlogic’s contextual insight boosting tools and meters are a definite added bonus to an already robust repertoire.

Cymfony 152

Cymfony Social Media Tools SM2 152

Convince & Convert

DECEMBER 4, 2015

To continue the conversation, the company shared the images and stories of customers and employees who decided to #OptOutside on its social media channels, putting a human face on the movement. Simple yet effective, it’s a great reminder that holiday posts can be both sentimental and funny at the same time.

Content 60

Content How To Tumblr UGC 60

Sprout Social

DECEMBER 16, 2019

There is no one-size-fits-all definition for social “success.”. Are customers interested in a conversation? Conversations and insights from customers are invaluable for growing closer to your audience. Research from our 2019 Social Index notes that half of social marketers are focused on conversions and revenue-related metrics.

Social Media 99

Social Media How To Metrics Analytics 99

Convince & Convert

SEPTEMBER 2, 2015

Keep it real—and keep the conversation moving! Being authentic as a brand is crucial to starting conversations on social—and keeping them going. When they start engaging in the conversation, they sign their name at the end so those engaged know there is an individual on the other end. Get our Definitive email newsletter.

Influencer 60

Influencer Brands Marketing Authentication 60

Firebelly

MAY 27, 2010

Digitalia | Indianapolis Social Media Marketing « BP Facebook Sentiment | Main | 3 Easy Ways To Make Your Facebook Page More Welcoming » May 27, 2010 Jakes Take: Comcast Cares & You Can Too Comcast Cares.   Other businesses use Twitter to casually and unofficially have conversations with their fans. View an alternate.

Paid Search 100

Paid Search SMS Syndication Social Bookmarking 100

Josh S Peters

OCTOBER 20, 2009

Recently I wrote an article about The GAP, ROI, and Awareness where I laid out the 4 basic types of marketing campaigns. There are many sub campaigns that can fall under these, but these 4 cover the vast majority and each have their own metrics. 4 Types of campaigns and their metrics 1. Here we would be looking at Impact.

ROI 161

ROI Social Media Metrics Loyalty 161

Pixlee

NOVEMBER 10, 2016

Social Commerce Definition : What is social commerce? As already stated, actively working to grow your social media audience is a great first step in eventually making conversions. Starting a campaign that you cannot measure or evaluate is a waste of any tangible effort. More Authentic Engagement and Traffic.

ROI 40

ROI Loyalty Metrics Engineering 40

Sprout Social

JUNE 7, 2016

They can be used for one-on-one conversations or between a group of users. The motivation behind clicking “like” is subjective, but it’s usually positive in sentiment. If relevant, click on the “More” button for access to Twitter Cards, videos, app manager and conversion tracking. Mention : See above definition.

Metrics 40

Metrics Twitter Comparison Report 40

Keyhole.co

OCTOBER 26, 2022

Volume and Sentiment 5. Conversions 9. Volume and Sentiment. Sentiment shows you how people feel about your brand. To measure sentiment, monitor messages and relevant keywords online. With these metrics, you get to know where you stand against your competitors when it comes to online conversations.

Metrics 98

Metrics Social Media Tools Sentiment 98