Keyhole.co

JANUARY 16, 2024

These nuggets can be collected as data to inform future campaigns of your own. Definitely worth a look, as it can provide insights into what may work for you. Sentiment benchmarking Exploring customer sentiment allows for a comparative analysis of how the audience feels about your brand versus others. How does it work?

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. Generate 500 leads within the next month through influencer marketing campaigns. They no longer expect accidental virality by hiring an influencer.

Metrics 100

Metrics Influencer Marketing Survey 100

Social Media Strategies Summit

JANUARY 22, 2021

It’s a trend that caught fire when the Bernie Sanders campaign partnered up with peer to peer texting platform Hustle in 2016 to reach volunteers, with remarkable success. Check out how simple their text is: Temple University P2P Texting Campaign. If you weren’t familiar with P2P texting prior to the 2020 election, you likely are now.

Strategy 211

Strategy Marketing SMS Mobile 211

Convince & Convert

DECEMBER 11, 2015

Holiday campaigns present an incredible opportunity to abandon “left brain” marketing and connect emotionally with your community. (highlight to tweet) Done right, the holiday “card” can go beyond spreading good cheer and increase engagement, build loyalty, and drive significant conversions. Your generic holiday email just got deleted.

Campaign 60

Campaign List Tips Embedding 60

Social Media Strategies Summit

SEPTEMBER 14, 2023

To help you out when you’re lost in the creative desert, we gathered a panel of social media experts to discuss how to run effective brainstorming sessions for social media campaigns, create the mental space to induce creative thinking, and use KPIs and goals as a guide for what you want to achieve with your posts. who would win?

Content 130

Content iPhone Sports Remix 130

Keyhole.co

NOVEMBER 6, 2022

That is, what is being said about your brand, your campaign, your competitors, your product, trending topics, etc. It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. And as a bonus, it’s extremely user-friendly.”.

Tools 52

Tools Social Media Sentiment Price 52

Buzz Marketing for Technology

JULY 27, 2011

The first episode of a new TV season needs to grab the audience, and social media campaigns have become an integral part of doing just that. But counting the number of conversations won’t by itself tell a producer or network executive that a show is going to continue to attract viewers and remain popular.

Social Media 226

Social Media Sentiment Conversation Analysis 226

Waxing UnLyrical

OCTOBER 17, 2011

Earlier this year, National Australia Bank got Australia and the world talking with its very public ‘Break-Up’ campaign. After hearing NAB’s Hillan Klein and Kate Thompson share insights about the Break-Up at Social Media Club Melbourne , I wanted to ask Hillan a few more questions about this campaign. Positive sentiment doubled.

Banking 218

Banking Sentiment Campaign Team 218

Unmetric

SEPTEMBER 9, 2019

Your content quality and campaign performance shouldn’t just be measured with engagement rates but also compared on how they stack up against your peers and your industry. Competitive-set benchmarks give you a definitive look into the position of your brand against your direct competitors whom you compete within your industry.

Tools 85

Tools Hitwise Analysis Price 85

Webbiquity SMM

FEBRUARY 11, 2016

Compared to traditional marketing mediums, digital marketing is definitely cheaper, too. You have tailored activities for various digital channels, continuous PPC campaigns, the site is filled up with quality content to the brim, and other forms of digital assets are in place. So far, so good. So far, everything is in order.

Marketing 100

Marketing Sentiment Sysomos Campaign 100

Pixlee

SEPTEMBER 22, 2021

This is important to campaign success, but so is knowing what metrics to focus on and learn from in the social sphere. Aim to understand your customer’s needs, habits, and sentiments to incorporate them in your social media strategies effectively. Design a Powerful Influencer Marketing Campaign. Engagement rate ?

Data 52

Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

This is important to campaign success, but so is knowing what metrics to focus on and learn from in the social sphere. Aim to understand your customer’s needs, habits, and sentiments to incorporate them in your social media strategies effectively. Design a Powerful Influencer Marketing Campaign. Engagement rate ?

Data 52

Data Social Media UGC Sentiment 52

Oktopost

MARCH 2, 2020

When you think of it the buying journey of 2020 is not the same as 2010, and definitely not the same as pre 2000. It helps to start with a simple definition of what digital marketing is exactly. . For example, having a solid online presence and positive brand sentiment are critical in recruiting manufacturing professionals.

B2B 136

B2B Marketing Construction Committee 136

Unmetric

AUGUST 19, 2019

Here’s an interesting case study video on how the Red Socks Company created a hit campaign by researching what other brands did around Lost Sock Day using Unmetric. The tool gives you real-time insights on feedback from your audience on your brand’s campaign performance. . Now, how cool is that?

Social Media 91

Social Media Tools Price Hashtag 91

Likeable

JULY 29, 2020

Marketing is expensive, so before throwing your whole budget behind a campaign, you want it to be as effective as possible. By testing small variations in your advertising plan on two smaller segments of your audience (A and B), you can see what they react best to and gain valuable insights for your current campaign and even future ones. .

Social Media 107

Social Media Class Sample Samples 107

Razor Social

MAY 15, 2019

They are so well known that they typically have gatekeepers that protect them.They charge mega bucks for product endorsements or other type of influencer campaigns because one tweet from a celebrity can make a big difference for a product or a brand. One off campaigns. They can help build awareness, generate interest and drive sales.

Influencer 104

Influencer Social Media How To Campaign 104

Keyhole.co

SEPTEMBER 12, 2023

Is looking for your campaign tweet from 2012 exhausting? These are particularly useful for precise information, like a specific definition, quote, or product details. You can search Tweets in specific geographies, dates, or a specific sentiment (like in the screenshot above). Through competitor analysis.

Twitter 52

Twitter Hashtag Trends Sentiment 52

Sprout Social

MARCH 24, 2020

Second-guessing whether or not a campaign is actually going to pay off? The idea behind SWOT is simple: for every campaign or project, marketers analyze their strategies based on four specific quadrants (strengths , weaknesses , opportunities and threats ). Opportunities: What’s the incentive of your campaign or marketing push?

Analysis 87

Analysis Social Media ROI How To 87

Sprout Social

JUNE 23, 2021

Imagine my dismay when I launched my advertising career and learned that literally everything , from photography and package design to campaign headlines and website fonts, had to be discussed, debated, tested, revised and tested again before it ever reached the outside world. No need for research, testing or iteration—let’s just do this!

Social Media 94

Social Media Focus Group Aggregator Research 94

Sprout Social

MAY 3, 2023

CFOs are highly attuned to the overall business metrics, so you need to understand their quantitative definition of success in terms of the business plan, revenue and margins. For example, with the right platform, we can review audience sentiment and perception compared to our competitors—all in real time.

ROI 96

ROI Cost B2B Organization 96

Sprout Social

OCTOBER 6, 2022

And you definitely don’t want to miss a comment that could spiral into a crisis. Using social listening can help you easily identify the overall sentiment of your incoming messages, and quickly find both positive and negative comments. You don’t want to miss a question from a customer. Create a communication chain.

Video 128

Video Social Media How To Trends 128

Audiense

MAY 6, 2016

Don’t worry, we’re still going to write about the best campaigns we saw this past week, but we’re also going to write a little more about we, the Audiense team, are reading. IBM Watson looked at Marchesa’s social media to translate the followers’ sentiment into colours. This week we’re changing things up a bit.

Team 92

Team Fashion Analysis Sentiment 92

Convince & Convert

MAY 18, 2016

Specific questions around specific marketing campaigns or assets can help align your marketing to close these gaps. Get our Definitive email newsletter. For marketers, expectation gaps could exist with anticipated value through messaging versus perceived value when actually interacting with the product. Strengthening the Messaging.

Tools 107

Tools Strategy Marketing Analysis 107

agora pulse

FEBRUARY 21, 2018

Since an algorithm update in 2016, Instagram ditched chronological feeds in favor of content it thinks you’ll like to see — namely, friend’s pictures, awww-inspiring animals and most definitely not corporate posts. The experts agree– the goal of a great ad campaign is to make your content feel natural and organic.

Instagram 112

Instagram Tips Advertising Feed 112

Convince & Convert

NOVEMBER 16, 2015

There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. Marketing teams can implement “ surprise and delight ” campaigns by knowing exactly where a customer is shopping. Get our Definitive email newsletter. Event Marketing.

Data 60

Data Conversation Case Study How To 60

Unmetric

OCTOBER 13, 2019

Victoria’s Secret’s latest campaign in collaboration with British lingerie brand Bluebella unveiled its first-ever plus-sized model in its 42-year history. This was a milestone moment for the brand as it began to finally embrace all women with its #loveyourself campaign, which took everyone by surprise. View this post on Instagram.

Social Media 99

Social Media Apparel Fashion Instagram 99

Razor Social

NOVEMBER 29, 0002

Sentiment Analysis. Sentiment analysis tools are not 100% reliable but they can give you a good indicator when there’s a problem. Creating a campaign to sell a specific product or service on your website needs a special mention. Their free reports are a great starting point and definitely worth using.

Analytics 89

Analytics Social Media How To Analysis 89

Oktopost

JUNE 19, 2023

This is far more effective than a run-of-the-mill ad campaign. In practical terms, that means that any and all actionable insights, whether in the form of brand mentions, keyword usage, changes in sentiment, shifting trends or new conversations relevant to your brand, are delivered to your dashboard as and when they become relevant.

Social Media 62

Social Media Strategy B2B Collaboration 62

Sprout Social

OCTOBER 27, 2022

This visibility has not only made Solo Stove’s customer care team more efficient, it also correlated with a bump in positive brand sentiment. And if you’re considered a high-priced product or service, then you definitely must respond quickly. Start your free Sprout trial. Being present on social media is great.

Statistics 110

Statistics Social Media Brands Issues 110

Convince & Convert

FEBRUARY 18, 2016

The ten best IN moments were shared on the L’Oréal company page at the end of the campaign. According to Fruit of the Loom, the inspiration from the campaign comes from the sentiment that “a great-fitting underwear can help you start your workday in a great mood.” Get our Definitive email newsletter.

LinkedIn 60

LinkedIn Campaign Transportation Travel 60

Sprout Social

JULY 19, 2022

The short answer: Yes, definitely use hashtags. Hashtags also help social marketers create viral campaigns , increase brand awareness and reach their business goals. For example, you can use Listening to find out how frequently people are talking about your topic, what related terms they’re using and the sentiment around the topic.

Hashtag 122

Hashtag How To Guidelines Telecommunications 122

Likeable

SEPTEMBER 3, 2019

76 percent of marketers report that it has heightened audience engagement, and 56 percent say it has increased customer satisfaction and positive brand sentiment. This might seem counterintuitive, and it definitely won’t work in all cases, but it actually is possible to plan real-time content ahead of time. Plan ahead.

Content 65

Content Meme How To Trends 65

Proactive Report

DECEMBER 21, 2015

To ease this gentle data giant, let’s start by breaking it down into smaller, more manageable pieces that can be leveraged distinctly at each step in the PR campaign process. How to leverage: Assessment data creates the foundation for any PR campaign. What variables are the most meaningful for determining the success of your campaign?

Types 40

Types Data Sentiment Campaign 40

Convince & Convert

APRIL 14, 2016

This is precisely the sentiment and inspiration behind Sonic’s new Square Shakes. Get our Definitive email newsletter. Chances are, you’ve had a moment like this: A gorgeous meal or beverage is placed in front of you. Designed for the Instagram generation, the company plans to adapt its new Creamery shakes for the platform.

Delicious 60

Delicious Products Instagram Meeting 60

Socialized

JANUARY 21, 2010

Domino’s Pizza’s new Pizza Turnaround campaign set off a wave of discussions in the social media world. Some of the quotes in the video include “Domino’s pizza crust is to me like cardboard,&# a sentiment expressed in a focus group but echoed by Domino’s executives. Only an idiot is 100% transparent.

Real Estate 177

Real Estate Comparison Focus Group Blogosphere 177

agora pulse

DECEMBER 28, 2017

Branded hashtags are what you’ve pushed out and encouraged people to share as part of your social strategy, or as part of a campaign — think Coca Cola’s #ShareACoke. If you’re using a listening platform like Agorapulse, you can even create searches for posts with a positive or negative sentiment!

Hashtag 128

Hashtag Marketing Focus Group Conversation 128

Bill Hartzer

MAY 26, 2010

The tools used within Buzzlogic helps customers build and optimize their advertising campaigns across the biggest collection of website content on the internet. Buzzlogic’s contextual insight boosting tools and meters are a definite added bonus to an already robust repertoire.

Cymfony 152

Cymfony Social Media Tools SM2 152