Jon Loomer

JUNE 12, 2019

Back in January, Jon wrote about Campaign Budget Optimization (CBO) and how it would become the default in September 2019. Regardless of your country, the vertical you sell in, or your Facebook campaign objective, there just doesn’t seem to be one, consistent formula that everyone can use for success. A Quest For Truth.

Campaign 167

Campaign Guidelines Upcoming Course 167

agora pulse

SEPTEMBER 24, 2020

Looking for effective ways to optimize your Facebook ads and generate more leads and conversions? However, in practice , you need to go that extra step to get the best possible return on your investment and generate as many leads and conversions as possible. It all counts toward the success of your advertising campaigns.

Conversation 127

Conversation Tips Facebook Advertising 127

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Definition: Owned Earned Shared Paid Media. Or conversely, to keep their names out of the news. We focused on this almost entirely.

Marketing 367

Marketing Syndication Adwords News 367

Jon Loomer

OCTOBER 25, 2023

Advantage+ Shopping Campaigns roll out, which eliminate targeting inputs. ” Otherwise, Meta will find your audience based on pixel activity, conversion history, and prior engagement with your ads. Sometimes (like with Advantage Campaign Budget), Meta backs off. Maybe you’ve resisted it. There are protests.

Campaign 183

Campaign Advertising Privacy System 183

Convince & Convert

JUNE 20, 2017

That being said, it seems like every brand on the market is pulling out the stops to invest in video content as a prime vehicle for conversions. At the end of the day, conversions occur when you put the right content in front of the right eyes. In recent decades, it seems as though the very definition of promotion has changed.

Conversation 161

Conversation Video Content How To 161

Jon Loomer

FEBRUARY 26, 2024

Additionally, you should reconsider campaign construction strategies due to how it works. That audience may be based on : Past conversions Pixel data Interactions with previous ads These are many of the sources you’d provide for an audience suggestion anyway. That said, it also shouldn’t be used in all situations.

Construction 183

Construction Cost Issues Conversation 183

Convince & Convert

JUNE 7, 2017

As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. Last year, Econsultancy reported that only 22 percent of companies were satisfied with their conversion rates. Click To Tweet. The onions touched on targeting.

Campaign 147

Campaign Marketing B2B Conference 147

Jon Loomer

JANUARY 22, 2024

It could also be because you’re running an Advantage+ Shopping Campaign. This is now the default option when setting targeting in manual campaigns, though you can currently switch back to the original audience options. Your performance goal is Conversions (number or value) and the conversion event is Purchases.

Embedding 163

Embedding Eventful Cost Issues 163

Convince & Convert

AUGUST 11, 2021

This basic sales tenet has not changed much since, but the role of sales and marketing has definitely moved on (for the better). Sales should start by social listening and plugging into online conversations to understand the important issues and topics of potential prospects. This will fuel authentic conversations.

Training 172

Training Forums Team Curation 172

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Definition: Owned Earned Shared Paid Media. Or conversely, to keep their names out of the news. We focused on this almost entirely.

Marketing 195

Marketing Syndication Adwords News 195

Jon Loomer

AUGUST 9, 2023

If you hover over it, you’ll get a quick definition. Click the link to get the full definition. Campaign Structure 5. READ: How to Create a Meta Ads Campaign: A Complete Guide This post walks through the entire process of creating a campaign from start to finish. Here’s an example. How This Works 7.

Advertising 148

Advertising Campaign Cost Compete 148

Convince & Convert

JUNE 20, 2017

That being said, it seems like every brand on the market is pulling out the stops to invest in video content as a prime vehicle for conversions. At the end of the day, conversions occur when you put the right content in front of the right eyes. In recent decades, it seems as though the very definition of promotion has changed.

Conversation 101

Conversation Video Content How To 101

Jon Loomer

SEPTEMBER 23, 2020

For a somewhat reliable test, I used the exact same settings promoting this post that I have for 11 others right now: Campaign Budget Optimization. Conversions Objective. Optimizing for a Custom Conversion ( 60+ Second Page View ). First, the campaign is DEFINITELY delivering. I’m having no issue whatsoever.

CPM 217

CPM Advertising Campaign Price 217

Sprout Social

FEBRUARY 12, 2024

3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. It’s also important to align influencer activities with platforms that drive high engagement and conversion rates. Take Pipedrive, for example. your influencer’s.

Influencer 106

Influencer Marketing Collaboration ROI 106

Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. The magic of collaborating with influencers lies within their expertise—and brands should definitely learn from them while leveraging their social proof.

Influencer 102

Influencer Brands Collaboration Authentication 102

Social Media Strategies Summit

JANUARY 22, 2021

It’s a trend that caught fire when the Bernie Sanders campaign partnered up with peer to peer texting platform Hustle in 2016 to reach volunteers, with remarkable success. 78% of people wish they could have a text conversation with a business. If you weren’t familiar with P2P texting prior to the 2020 election, you likely are now.

Strategy 211

Strategy Marketing SMS Mobile 211

Hootsuite

FEBRUARY 23, 2023

Tip : If you’re not clear on the difference between Facebook campaigns, ad sets and ads, check out the Meta Blueprint lesson on how to structure ads. Tip : If you’re not clear on the difference between Facebook campaigns, ad sets and ads, check out the Meta Blueprint lesson on how to structure ads.

CPM 135

CPM Tools Facebook How To 135

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. Generate 500 leads within the next month through influencer marketing campaigns. They no longer expect accidental virality by hiring an influencer.

Metrics 100

Metrics Influencer Marketing Survey 100

Social Media Strategies Summit

MARCH 1, 2024

While there’s no hard-and-fast definition of “short-form” or “long-form,” short-form video is generally considered anything from 5 – 90 seconds long. So we’re definitely expecting to see more crossover between video and email in 2024. Consumers say they find this type of video content to be 2.5X However, the upsides are significant.

Video 231

Video Trends Marketing Mobile 231

Jon Loomer

SEPTEMBER 23, 2020

For a somewhat reliable test, I used the exact same settings promoting this post that I have for 11 others right now: Campaign Budget Optimization. Conversions Objective. Optimizing for a Custom Conversion ( 60+ Second Page View ). First, the campaign is DEFINITELY delivering. I’m having no issue whatsoever.

CPM 170

CPM Advertising Campaign Price 170

Ignite Social Media

JANUARY 8, 2024

While the various social networks have slightly different definitions, generally each time your content appears on someone’s screen, it’s counted as an impression. It’s another metric of efficiency for brand ad campaigns. Crediting the last interaction (like a click or view) for a conversion.

Social Media 124

Social Media CPA CPM CPC 124

Convince & Convert

DECEMBER 15, 2023

So it’s really about connecting with those people and brands joining the conversation. Some tips they recently shared on the Social Pros Podcast on how they are approaching their campaigns. Ask for their insights and allow them to share opinions of your campaigns before they go to market. This includes: Take the time to listen.

Brands 148

Brands Marketing Real Estate Collaboration 148

Techipedia: Tamar Weinberg

DECEMBER 18, 2012

But, it is surprising the number of businesses we talk to that don’t have a solid plan in place to track leads and response rates so they can accurately tie results back to a specific campaign and budget, and therefore justify the money they spend. Analyze Call Metrics to Measure Campaign Effectiveness.

Conversation 149

Conversation Telecommunications ROI Advertising 149

Jon Loomer

OCTOBER 13, 2021

You definitely don’t want the lowest quality engagement. First, you can trust Facebook much more when optimizing for purchases, value, or conversion leads (someone who ultimately buys after a lead). So, I want to give you some things to consider when assembling your campaigns that can help limit low-quality results.

Facebook 205

Facebook Eventful Campaign Conversation 205

Social Media Strategies Summit

MARCH 11, 2021

Those early adopters might be outliers at the moment, but they definitely won’t be for long. The campaign – which promoted Pernod Ricard’s Martell Cognac brand – saw Civil host weekly conversations with the likes of beauty mogul Supa Cent, branding expert and Girl CEO founder Ronne Brown, and fashion designer PreMadonna.

Brands 228

Brands Conference Hosting Conversation 228

Jon Loomer

NOVEMBER 6, 2018

It’s definitely that time of year. You’ve done so much brainstorming, preparing, and worrying about your Q4 campaigns and now you feel fried. In all honesty, probably not, but that doesn’t mean your campaigns couldn’t use some tweaking and fine-tuning. Definitions. Website Purchase Conversion Value. Link Clicks.

Organization 165

Organization CPA Facebook CPM 165

Marketing to Serve

DECEMBER 3, 2017

Because it’s so often brought up in the PPC conversation, this guide will take you through the process of creating a remarketing campaign as well as giving you a couple of reasons as to why you should consider starting one. Why create an AdWords remarketing campaign? Remarketing campaigns receive a large number of impressions.

Adwords 77

Adwords Campaign Google Advertising 77

Sprout Social

OCTOBER 31, 2023

Why influencer marketing ROI matters Nearly half (47%) of social marketers say measuring the effectiveness of campaigns is one of their top influencer marketing challenges, according to our Q3 2023 Pulse Survey. When you start to use influencer content across the entire journey, sales are definitely part of [your results].

ROI 106

ROI Influencer Marketing Survey 106

Ignite Social Media

JUNE 3, 2021

Dive in below for a full list and definitions of available TikTok analytics. Campaign/Content Analytics: Cost: The estimated total amount of money spent on your ad within the business manager. Conversions: The number of times your ad achieved an outcome, based on the objective and settings you selected. TikTok Analytics Defined.

Analytics 154

Analytics Brands CPA Overview 154

Sprout Social

MARCH 13, 2017

higher conversion rate on products with reviews compared to those without them. higher conversion rate than those without any reviews. Notice how the Constant Contact testimonial points out specific results they saw—more engagement for their campaigns. Plus, products with 20+ reviews had a 83.8% Social Media Following.

Conversation 111

Conversation How To Review Influencer 111

Sherrilynne Starkie

OCTOBER 25, 2018

The new Messenger will have three tabs instead of nine with users conversations front and centre in the Chats tab. It should be included as part of all Facebook campaigns. Using different methodologies and definitions of false news, all three reports find that the overall volume of false news on Facebook is trending downward.

News 225

News Research Facebook YouTube 225

Keyhole.co

JANUARY 17, 2024

It’s about understanding the “why,” gaining a deep understanding of your audience, and refining your campaign strategy. However, the distinction between social listening vs. social monitoring isn’t always as clear-cut as this definition might suggest. Good social listening can positively affect how you run your campaigns.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

The Realtime Report

MARCH 2, 2017

How To Make Webinars Effective For Hot Lead Conversion By Mohammad Farooq. So, the question is, how do you attract the right audience for effective lead conversion? You should definitely mention all the benefits of attending the webinar including most of the key talking points that will be discussed. Conclusion.

Conversation 70

Conversation How To Software Analytics 70

Convince & Convert

MAY 12, 2016

In order to remove language barriers from its new global campaign, Pepsi is taking a creative approach by enlisting the emoji to encourage consumers to spark emotive, unexpected conversations around the world. Another important element of this campaign is the content hub and spoke model. highlight to tweet).

Campaign 60

Campaign Collaboration Trends Newsletter 60

Convince & Convert

JULY 30, 2015

Hashtags are a great tool to track conversations about brands, companies, or events. They make it easy for users to follow discussions and keep up with the conversation, as well as allowing brands or event organizers to easily measure the buzz around their event. Get our Definitive email newsletter.

Hashtag 60

Hashtag Analytics Campaign Social Media 60

Social Media Strategies Summit

FEBRUARY 24, 2021

It lets you discover, learn from, and get involved in online conversations about your brand, on whichever platform they’re happening. Having found where those conversations are happening and what’s being said, marketers use social listening to make smarter decisions. Your campaign hashtags. Business is booming! The result?

Social Media 147

Social Media Strategy Sentiment Marketing 147

Convince & Convert

JANUARY 27, 2016

They donated money to Boys & Girls Clubs of America for every selfie posted with their campaign hashtag #selflessie. They seamlessly integrated all areas of marketing to promote their #selflessie campaign—an expert move by Toyota all marketers can learn from. Evaluate Your Efforts. highlight to tweet). The Power of Paid.

Campaign 60

Campaign Influencer Case Study Marketing 60