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Top Social Media Case Studies of 2012

The Realtime Report

What were the most popular social media case studies in 2012? User backlash was aimed at both Toyota and Twitter, which had verified multiple accounts used in the campaign (via LocalResponse technology). What did you think were the most interesting case studies of 2012?

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How HTC One’s Smartphone Campaign Earned 54,000 Photos Worldwide

The Realtime Report

Brands using billboards in Times Square to encourage social media engagement is nothing new, but HTC One took things a step further with the brand’s “ The Most Beautiful Smartphone ” campaign over the holiday season. “This campaign allowed HTC’s fans to express themselves creatively, become part of the campaign.

Campaign 149
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Fan-Powered PicCollage Contest Drives Impressive Engagement for Starbucks

The Realtime Report

The social media world is buzzing with information about the right social networks for the teen demographic, much of it focusing on Snapchat’s ephemeral messages and Instagram as a visual way to communicate among friends. Is your brand looking for an effective way to reach teens?

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Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz

The Realtime Report

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Was the campaign successful, and will Facebook partner with other brands in this way? Was the campaign successful, and will Facebook partner with other brands in this way? .

Mobile 149
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Online & mobile disaster relief efforts for Japan

SocialFish

There was a question on an ASAE listserve last week from a Japanese AMC looking for online/mobile examples of what associations and nonprofits could do to help with Japanese relief efforts following the earthquake a couple of weeks ago. Here’s a nice reminder of how mobile apps can help (got a flashlight app on your phone?

Mobile 177
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4 Emerging Social Media Platforms To Watch In 2019

Social Media Strategies Summit

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. A Social Media Platform to Embrace Messaging: Kik.

Platform 271
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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

These behaviors have redefined the way marketers now plan for online shoppers—causing a tremendous shift away from the way they used to plan their campaigns. Having a good product and a solid awareness campaign is no longer enough; now there’s a more informed and discerning customer base to cater to. Brand Credibility.