Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Our campaign research indicated that Facebook and Twitter were the best channels to promote the apartments.

Marketing 367

Marketing Syndication Adwords News 367

Sherrilynne Starkie

MARCH 14, 2018

It’s important to any campaign’s success to have the right goals in mind and to be as specific right from the start. Then campaigns are easy to test, and to prove the return on investment (ROI). It’s important to any campaign’s success to have the right goals in mind and to be as specific right from.

Consultant 268

Consultant Social Media Content Marketing 268

Sherrilynne Starkie

APRIL 23, 2020

Is your campaign missing something? Join me as I break down public relations’ crucial role in successful content marketing campaigns. You’ve done your research, identified your audience, and have excellent content to promote… but it’s not getting the traction it deserves. I’ll be providing practical tips for great digital PR.

Content 195

Content Case Study Marketing ROI 195

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Shared Media includes social media campaigns but it’s more. Social media campaigns are the mainstay of Shared Media tactics.

Marketing 195

Marketing Syndication Adwords News 195

Sherrilynne Starkie

MARCH 15, 2011

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Campaign 337

Campaign Social Media 337

Sherrilynne Starkie

JANUARY 29, 2018

That’s why they are great at relationships, writing and coming up with inventive campaign ideas. It provides a competitive advantage and the agility to adjust campaigns and activities on the fly. Click To Tweet This balance provides both the creativity and smart insights to plan and put in place effective programs and campaigns.

Consultant 347

Consultant Analytics Social Media Sysomos 347

Sherrilynne Starkie

FEBRUARY 18, 2020

In this post, I’ll define “earned media” and show a few examples of how smart marketers use it to fuel successful campaigns. Using PR coverage in paid media campaigns exposes new audiences to the powerful endorsement of mainstream media stories. What is Earned Media? Earned media is media coverage or ‘good PR’.

Fashion 409

Fashion News Report Review 409

Sherrilynne Starkie

APRIL 5, 2018

One company needed to engage millennials for campaign success, but was struggling to build a following on Instagram. Focusing on high-impact, high-value relationships turned things around for this campaign. The answer was to adjust calls to action in Facebook content and put in place a targeted ad campaign.

Social Media 329

Social Media Consultant Resources Curation 329

Sherrilynne Starkie

FEBRUARY 13, 2018

This means finding opportunities, collaborating on campaigns, sharing content and audience insights. Paid media is part of most social media campaigns, and that means consultants are managing client budgets. Managing strategic partnerships has always been an important part of public relations. They are metrics geeks.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sherrilynne Starkie

JULY 19, 2019

Now there’s brand awareness campaigns which charge by impressions, enhanced conversion tracking capabilities and ads for LinkedIn Talent Solutions customers. Here’s this week’s list of the most important, must-know social media news featuring LinkedIn, World Emoji Day, Instagram Sales and Instagram anti-bullying.

News 236

News Social Media Discount LinkedIn 236

Sherrilynne Starkie

SEPTEMBER 28, 2013

I’ve been a supporter for a few years now, but this year I was delighted to accept role on the 2012-14 campaign cabinet to help out with marketing and communications. . million to United Way Ottawa and the 2012 campaign raised a total of $30.6 United Way Ottawa really does make change happen. Last year, donors contributed $16.8

Communities 386

Communities Campaign Features Publishing 386

Sherrilynne Starkie

DECEMBER 13, 2019

Also, PR pros now routinely run ad campaigns…something unheard of a decade ago. Today’s social media pervasiveness gives us the power to reach, educate and influence audiences in ways we couldn’t have even dreamt about back in 2007. Digital PR Skills. So far, the journey has been fascinating.

Social Media 195

Social Media Skills Survey ROI 195

Sherrilynne Starkie

NOVEMBER 18, 2017

The centre will allow show all current ads, information about campaign length and the creative behind ads. The transparency centre will disclose the total campaign spend for electioneering ads and who’s behind them. Political ads, or as Twitter calls them electioneering ads, will have a distinct look, and will be clearly labeled.

Social Media 283

Social Media Twitter Facebook Policies 283

Sherrilynne Starkie

JANUARY 30, 2016

Oxford’s word of the year is its biggest continuing PR campaign. Built for link bait, this campaign engages English word nerds the world over. Such nerds are often journalist and so, just in advance of the holiday season, it’s the annual campaign that just keeps giving by delivering massive, global media coverage.

Statistics 150

Statistics Campaign Social Media Engagement 150

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Our campaign research indicated that Facebook and Twitter were the best channels to promote the apartments.

Marketing 199

Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

JULY 19, 2014

Using the Facebook (iOS, Android and mobile site) apps, marketers can now: Pause or resume campaigns. Now advertisers have a new way to manage Facebook ads on the go. Ads Manager is now available on mobile devices. Edit budgets and schedules. View insights. Respond to alerts. The global roll out of this feature started this week.

Facebook 319

Facebook Mobile Privacy Advertising 319

Sherrilynne Starkie

JULY 28, 2013

The giant Mike Duffy balloon was launched as the mascot for a campaign for Senate reform, and was meant to represent “the hot air” in the upper chamber of Parliament. Canadian television journalist Mike Duffy of CTV. Photo credit: Wikipedia). Meet Mike Duffy, in balloon form.

Wikipedia 321

Wikipedia How To Fashion News 321

Sherrilynne Starkie

MAY 30, 2018

The site is introducing new labels for US midterm election candidates and is set to launch its Political Campaigning Policy later this summer. Twitter is also arming itself against abuse from outside forces during elections. New Send and Request location features for Snapchat. May 30, 2018.

Social Networking 220

Social Networking Policies LinkedIn Issues 220

Sherrilynne Starkie

MAY 6, 2019

As a Facebook PRO Partner I run hundreds of ad campaigns for clients targeting consumer audiences, and I can see a clear drop off in lead forms. I think this group, as marketing pros, tends to participate more. The trend I’m seeing among the general population is that the use of lead forms is on the wan.

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Trends Groups Groups Campaign 150

Sherrilynne Starkie

JUNE 13, 2012

The video below showcases the campaign: Congrats to the account team! The agency I work for, Thornley Fallis Communications, and our client, the Ontario Real Estate Association (OREA), have just been awarded a Gold Canadian Public Relations Society (CPRS) National Award of Excellence – for Best Multi-Media Projects for external audiences.

Real Estate 313

Real Estate ROI Newsletter Applications 313

Sherrilynne Starkie

FEBRUARY 19, 2012

Social media boosts campaigns. This video is chock full of the latest statistics for social media use in business and discusses what’s important in measuring ROI. Related posts: Brands use social media for PR. Driving ROI from social media for airlines . Click here to start to receive my newsletter. VISIT MY FACEBOOK PAGE.

ROI 290

ROI Social Media Airlines Statistics 290

Sherrilynne Starkie

FEBRUARY 6, 2019

2019 is the ‘Year of the Story’ If you’re not leveraging this engaging content format in your marketing communications campaigns, you’re missing out. – Here’s seven ways to encourage followers to tap on, reply to, and screenshot your Instagram stories. What Is Facebook Doing to Address the Challenges It Faces?

Instagram 186

Instagram Construction Fashion Policies 186

Sherrilynne Starkie

OCTOBER 25, 2018

It should be included as part of all Facebook campaigns. It will have visual communication features like Camera at the top so users can easily capture and share selfies. Features are being rolled out in phases. Messenger is becoming an essential marketing and communications channel. — SS.

News 225

News Research Facebook YouTube 225

Sherrilynne Starkie

DECEMBER 18, 2017

The essential point is that Facebook ads have big impact no matter if the objective is awareness, consideration or conversion Click To Tweet : The recent Canada 150 celebrations campaign gained broad national awareness thanks to Facebook video ads which featured celebrations from across the nation.

Advertising 305

Advertising Facebook CPM CPC 305

Sherrilynne Starkie

JUNE 16, 2013

Up until know, it’s been almost impossible to see into the world’s most popular social network to gain insight that could be crucial in developing social media strategies and campaigns.

Hashtag 312

Hashtag Facebook Tumblr Privacy 312

Sherrilynne Starkie

JANUARY 30, 2016

Initially this test will support campaigns driving website clicks or conversions, or video views. This huge expansion in advertising reach is part of the company’s drive to create more value for brands and, ultimately, to bring in more revenues. This trial includes selected advertisers in the US, UK, Japan, and Australia.

Twitter 150

Twitter Social Networking Advertising Features 150

Sherrilynne Starkie

JUNE 15, 2018

Yet many corporate campaign strategies are still overly reliant on traditional PR methods and struggle to achieve objectives and demonstrate ROI. This year, for the first time ever, brands will spend more on digital ads, 38.4 per cent, than on TV, 35.5 per cent, according to the Dentsu Aegis Network forecast.

Paid Search 139

Paid Search Mobile ROI Advertising 139

Sherrilynne Starkie

NOVEMBER 24, 2012

We won the awards for our work on the AllState Canada 2011 Media Relations Program and the Taking Action Against Distracted Driving campaign. IABC recognizes excellence in organizational communications at the international, national and chapter levels. The Silver Leaf Awards are Canada’s national recognition program.

Conference 247

Conference Newsletter Trends Campaign 247

Sherrilynne Starkie

DECEMBER 6, 2017

Facebook Blueprint certification demonstrates advanced knowledge of advertising buying and planning and Twitter Flight School demonstrates mastery over Twitter advertising campaigns. HubSpot and Hootsuite both offer certification too.

Skills 179

Skills Adwords Hubspot HootSuite 179

Sherrilynne Starkie

APRIL 27, 2014

Recently released Spin Sucks , a book based on Gini’s successful blog , teaches readers how to share powerful stories, humanize their organizations, communicate honestly, beat back whisper campaigns, deal with negative comments and reviews, and use brand ambassadors.

Case Study 260

Case Study B2B Authentication Review 260

Sherrilynne Starkie

FEBRUARY 23, 2013

This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs. Brands tend to use reach metrics which often are no measure of influence.

Blogger 389

Blogger Brands Technorati comScore 389

Sherrilynne Starkie

JUNE 29, 2014

7 Analytics Tools to Track Local Campaigns. Big data: seeing the forest and the trees. PLEASE LIKE MY FACEBOOK PAGE. Related articles. Marketwire/Sysomos: Social Communications & Analytics for 70% of the Fortune 50. 8 of the Best Tools to Understand Your Social Media Traffic.

Sysomos 333

Sysomos Analytics Tools Radian6 333

Sherrilynne Starkie

SEPTEMBER 14, 2013

That was also about the time I became aware of Thornley Fallis as a PR firm that was breaking new ground to lead the PR profession in integrating social media into communications campaigns. Little did I know at that time, that one day I would be on staff leading the charge in social media and content marketing.

Social Media 327

Social Media Team Blogger Skills 327

Sherrilynne Starkie

MAY 9, 2018

In addition, customers that have Hootsuite Impact will also be able to measure their Pinterest account growth and analyze the performance of individual Pins as part of their integrated marketing strategy and associated campaigns. The new Google News: AI meets human intelligence. May 09, 2018.

News 170

News Google Social Media HootSuite 170

Sherrilynne Starkie

MAY 11, 2013

Following our one-week intensive campaign, almost two-thirds of the apartments had been rented. We combined traditional advertising with digital marketing to raise awareness of the Orleans retirement community and drive in rental enquiries. This article was originally published on Thornley Fallis. Content marketing is king.

Travel 295

Travel Mobile Newsletter Project 295

Sherrilynne Starkie

APRIL 3, 2015

The survey findings are important for brands and organizations using video as part of a content marketing campaign, especially paid or sponsored content. The goal for the research was to understand how best to measure the effectiveness of video content on Facebook. Source: Facebook.

Video 150

Video Content Facebook Study 150

Sherrilynne Starkie

MARCH 8, 2015

This means tracking what really matters in achieving the campaign objectives. But marketing communications professionals need to use more relevant metrics to accurately evaluate digital communications activity. At Thornley Fallis we believe tracking resonance makes more sense.

Twitter 150

Twitter Metrics ROI Social Networking 150