Jeff Esposito

FEBRUARY 23, 2014

While there are plenty of posts out there on best parties to attend, restaurants to hit or bands to see, I’ll take another route – outlining the four things that you probably haven’t thought about packing or buying. social media packing for sxsw SXSW things to remember when packing for sxsw' With all the panels, parties, etc.

Smart Phone 40

Smart Phone Energy Travel Buy 40

Jeff Esposito

FEBRUARY 20, 2013

Home Buying Everything You Must Know. The Social Media Strategist. No B t Social Media. The Science of Social. Social TV. I challenge you to think about turning off the tube for a bit and reading more in 2013. Below is the list of books I read in 2012 (hyperlinked books have reviews): The Flinch.

Loyalty 44

Loyalty Review LinkedIn Buy 44

Jeff Esposito

APRIL 24, 2013

When done right, hyper-targeted ads can work like the gum or Chapstick in the supermarket and create an impulse buy. There have been a few that have led me to buying something for me, my wife or son because the ad just hit something I was looking for. Social Business social media Facebook Facebook ads facebook without ads'

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Facebook Upcoming Social Networking Buy 49

Jeff Esposito

JANUARY 8, 2014

The change triggered a lot of negative blog posts in the social media and community management communities. As someone who manages social media internally for a brand, my initial thought was, “Hey, this sucks.” What I wonder is why social media managers and agencies are now throwing up their hands.

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Meme Real Estate MySpace Organization 54

Jeff Esposito

OCTOBER 28, 2011

Twitter Users Following Brands: 50% More Likely To Buy, 60% More Likely To Recommend – if you have read this blog with any frequency, you know I love stats. Six Reasons Social Media Doesn’t Work – this is my friend Gini Dietrich’s first post for Crain’s. This is mainly due to things like emotion, sarcasm and backhanded comments.

Sentiment 31

Sentiment Case Study Analysis Buy 31

Jeff Esposito

MAY 23, 2011

This is post is part of the Institutionalizing Social Media series. Generating company-wide buy-in for your social media program is an important early step in institutionalizing social media. Be ready to answer the following questions: How is social being measured?

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Education Meeting Social Media Conference 38

Jeff Esposito

FEBRUARY 23, 2014

While there are plenty of posts out there on best parties to attend, restaurants to hit or bands to see, I’ll take another route – outlining the four things that you probably haven’t thought about packing or buying. social media packing for sxsw SXSW things to remember when packing for sxsw' With all the panels, parties, etc.

Smart Phone 24

Smart Phone Energy Travel Buy 24

Jeff Esposito

NOVEMBER 8, 2010

It seems like the gravy-train buzzword of Social Media is starting to fade away only to give way to the term social customer. In theory, as customers migrate more towards social media, companies need to evolve to keep up with them. I will also be on hand to discuss how we do things at Vistaprint.

Lithium 33

Lithium Case Study Forums Conference 33

Jeff Esposito

DECEMBER 3, 2012

When a local United States affiliate of Gilda’s Club decided to ‘freshen up’ their name in an effort to appeal to younger cancer patients, thus eliminating the ‘Gilda’ from Gilda’s Club, a social media maelstrom ensued. People were mad, shocked and sad. So, how did it go so wrong, so fast?

Case Study 54

Case Study Organization Reputation Communities 54

Jeff Esposito

MAY 31, 2011

This is post is part of the Institutionalizing Social Media series. After setting the groundwork for a social media structure across the company, it is important to set up a roadmap for future success. Jot down the areas of your company that you think can benefit from a touch of social media.

Team 43

Team Social Media Metrics Training 43

Jeff Esposito

JUNE 13, 2011

This is post is part of the Institutionalizing Social Media series. As you begin to put your social media plan into action , perhaps the biggest thing that you need to do aside from the rollout is to establish what you are measuring. Many of you may be asking how you can track dollars from social media.

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CoTweet CoTweet URL Metrics 45

Jeff Esposito

JANUARY 24, 2011

Based on conversations I’ve had with folks who manage social accounts for their companies, it seems like the lemons have rolled into that space as well. Whether it’s lack of funding, staffing, buy-in, time or something else; it seems like there are endless obstacles. Staffing – Sure the space is blowing up, but the money is not.

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Buy Project Organization Social Networking 34

Jeff Esposito

DECEMBER 17, 2010

I have to buy for a few people, but its booze, so I am not worried. Stop Talking About Yourself, Start Talking as Yourself - In his latest post chock-full-o statistics, Dan Zarrella validates the notion of social media being a large cocktail party. Have you finished your Christmas shopping yet? Center and was a blast.

Statistics 30

Statistics Microsoft Social Media Hosting 30

Jeff Esposito

MARCH 21, 2011

Stephen Haines of Facebook notes , “companies’ interactions with their customers could take place so often on Facebook that company websites would fall by the wayside,” but I am not buying it. With Facebook, you are at the mercy of their developers and servers. There is also the small little issue that as a race, we humans are fickle.

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Facebook MySpace Class Apple 49

Jeff Esposito

JULY 30, 2012

Social technologies have given consumers a voice and platform to communicate with brands. If you work with social media in some way, this probably excites you. You probably think that everyone in your company should be jumping on the social bandwagon with the same enthusiasm.

Team 44

Team Resources Buy Examples 44

Jeff Esposito

JANUARY 2, 2013

jeffesposito @ vistaprint social media touch points #SoCom12 twitter.com/kiritsarvaiya/…. A: RT @ jeffespo : @ aschweig enough to buy skinny jeans and not enough to make the pockets bulge. If one of your Tweets made the list THANK YOU for making me smile or think really hard…. Kirit Sarvaiya (@kiritsarvaiya) January 26, 2012.

Vocus 40

Vocus Hotels Reddit Class 40

Jeff Esposito

JULY 6, 2010

Now I am not suggesting that any of us will face the plight of Loman, but rather that with social media, we all play the role of salesman in some way within the social Web. When I buy something if the salesman is too pushy or not too attentive, I tune them out. This post was mentioned on Twitter by Social Media Insider.

Creative Commons 31

Creative Commons Disqus Price Skills 31

Jeff Esposito

JULY 9, 2010

The email marketing companies started the buying frenzy and other industries have followed suit. For Marketwire (client of theirs) this gives them analytics that take a deeper dive into social releases and provide a better offering for their client. Is a social media bubble ready to burst? - the world is full of bubbles.

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Creative Commons Disqus Influencer Social Media 26

Jeff Esposito

AUGUST 22, 2011

This world ended with the onset of the social media world. Still, most reputable publications now have gift policies, or at the very least the writer needs to declare if they were setup on a media tour, or a given something free to review. I love designing social media and alternate reality games. Bike Racer.

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Press Release Journal Flickr Report 48

Jeff Esposito

NOVEMBER 5, 2012

Two” Business Model: When you buy a SMAC! Create Social Change: By giving to those impacted by cancer, you will also be contributing to advances in cancer research and programs (model to go into action the minute the company can financially sustain it). They kinda think they are social media super stars. monkeys online.

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Startup Banking Flickr Research 42

Jeff Esposito

DECEMBER 19, 2011

While it was truly exciting to be a part of the social media sphere in 2011, I think that 2012 will be even more interesting and filled with new twists and turns. While content might be a strong driver, it has never been looked at in a measureable way within the social media space and is kind of like the underwear gnomes in South Park.

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Social Media Microsoft Trends Team 45

Jeff Esposito

JULY 26, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading What void does social media fill? Written on July 26, 2010 by Espo in social media Last week, Mike Schaffer did a post about the Justice League of PR using DC comic book characters. JobShoots said: What void does social media fill?

Social Media 33

Social Media Creative Commons Disqus Social Networking 33

Jeff Esposito

AUGUST 23, 2013

How social media contributed to the tournament’s online buzz. For those who want to market their sports or gaming events, social networking sites are the best online platforms to consider. It’s even shorter than 140 words: “Grab the chance to play poker at the Old Trafford venue with a minimum buy-in of $400.

Hotels 39

Hotels Sports Trends Statistics 39

Jeff Esposito

MAY 24, 2013

A Groupon Alternative Aims to Offer Small Businesses a Better Deal – this is a cool article for small business owners for when it comes to group-buying sales. Fear and Loathing in the Social Media Space: An Observation – I love this post from by NY-turned Miami bro Dan Perez.

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Small Business Blogger Buy Trends 43