Buzz Marketing for Technology

JULY 17, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How to Market and Sell to the Modern Buyer. We discussed the changes marketing departments need to make or address in order to keep up with today’s buying habits.

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Buzz Marketing for Technology

DECEMBER 21, 2012

Which means, as a sales channel, it will either supplement or replace other marketing platforms—namely, brick-and-mortar store locations, online stores like Amazon and eBay , and/or standalone ecommerce sites. So how can mobile consumer data improve sales and marketing efforts? 1. Using data for real-time content targeting.

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Buzz Marketing for Technology

FEBRUARY 9, 2010

Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer. This is actually good news for the B2B Marketer. Its just up to you to get them the right offer in order to get them to buy!

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Buzz Marketing for Technology

APRIL 5, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Customer Service is the New Heart of Marketing. Its simple shocking since its proven that customer are more likely to buy when you respond that still companies don’t get it.

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Buzz Marketing for Technology

JANUARY 26, 2010

At a recent dinner with a buddy of mine from Microsoft (who helped launch Bing) – I learned a lot more about the search market and a very important trend that can effect the future of B2B Marketing. OK so what does this mean to B2B Marketers? perhaps there will be shortly.

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Buzz Marketing for Technology

JANUARY 19, 2009

Same applies in consulting because people just don’t buy run of the mill consultants anymore. Think about it, if you or a loved one was going to have heart surgery in New York, don’t you think you would Google “Heart Surgeon New York” and want the heart surgeon who is the most widely known in the field?

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Buzz Marketing for Technology

APRIL 10, 2013

Posted in Behavioral Targeting Commerce Conversion Conversion Optimization Customer Experience eCommerce Interactive Marketing Personalization Testing. Many marketers get this wrong. But at the same time, even the most brilliant SEO or affiliate strategies will be for naught if the site itself fails to entice customers to actually buy.

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Buzz Marketing for Technology

JUNE 27, 2008

Buy risk-free and download PDF immediately. For Interactive Marketing Professionals. Strategies For Interactive Marketing In A Recession. Unlike Last Time, Results-Based Marketing And Social Applications Could Thrive. Technology: Interactive Marketing , Marketing & Advertising , Marketing Measurement.

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Buzz Marketing for Technology

NOVEMBER 15, 2013

As mobile devices continue their gains in popularity and usage worldwide, more consumers are interacting with brands at various stages of the buying life cycle—from browsing, researching and comparing products to reading reviews, sharing their experiences and making actual purchases. Lower costs? Free shipping? Sustainable materials?

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Buzz Marketing for Technology

JULY 20, 2011

Vitrue a social media marketing platform determined that the average value of a Facebook ‘fan’ is about $3.60 This is the #1 stumbling block I hear from marketers over and over again. So the question I hear from many marketers now is “ok I have done that – now how do I monetize them?”.

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Buzz Marketing for Technology

NOVEMBER 7, 2012

When you think about it, the Darwinian idea of evolution is not a far cry from the way we as marketers adapt and change to new technology. By having a better understanding than ever before of who their customers are, how they buy, when they buy and what they buy, businesses are now able to do everything better.

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Buzz Marketing for Technology

APRIL 10, 2013

Fact is, though, in many online marketing organizations, there is often surprisingly sharp resistance to technologies such as multivariate testing. You’re going through all this to test the color of the ‘Buy Now” button? What if that makes shoppers bail out before buying?) Are they actually buying or just poking around?

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Buzz Marketing for Technology

NOVEMBER 28, 2012

Using a combination of online testing, web analytics and CRM data, today’s marketers know what actual people, doing actual searches, on their actual sites are actually thinking—and responding to—when in the browse and buy mode. Why Digital Marketers Need to Get More Personal What does personalization really mean?

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Buzz Marketing for Technology

MAY 18, 2011

Few marketers today have the luxury of being about to combine all forms of media under one umbrella. Simple task but hard to deliver in reality since there is no way to buy bargain basement priced media and get Madison Avenue results. There was also no way to gauge just how effective that media was with our target audience.

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Buzz Marketing for Technology

MAY 29, 2013

Interactive Marketing Online Testing Strategy. For sure, online marketers who make sense of big data are going to be better able to build customer experiences around hard data and evidence rather than on hunches and guesswork. The most successful marketers are optimizing and refining all the time. We see this every day.

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Buzz Marketing for Technology

AUGUST 4, 2009

Example – Lets say you would like to buy the new iPhone 3Gs – you look the Apple Store and see they have implemented Facebook Connect (again this is just an example). This scenario illustrated the power of a new era of what we will call Advocacy Based Marketing (ABM). He unequivocally says yes and you decide to make the purchase.

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Apple Privacy Authentication Marketing 109

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. These behaviors have redefined the way marketers now plan for online shoppers—causing a tremendous shift away from the way they used to plan their campaigns.

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Bazaarvoice Mobile How To Focus Group 230

Buzz Marketing for Technology

SEPTEMBER 12, 2012

Like many things in marketing, the solution lies in listening: listening to your customers, that is. or “buy a certain amount, get free shipping,” showing customers you know shipping fees are a pain point for them is an easy win. Ditch hidden shipping costs and fees. Offer free shipping promotions. Leave room for virtual lay-a-way.

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Cost Price Comparison Buy 247

Buzz Marketing for Technology

OCTOBER 25, 2013

As more and more marketers are discovering, it’s impossible to think about any digital or e-commerce strategy without acknowledging the critical importance of the overall Hispanic population on today’s electronic marketplace. To be sure, Hispanics are not a monolithic and homogenous market. According to the U.S.

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Mobile comScore Insurance Sites 225

Buzz Marketing for Technology

SEPTEMBER 3, 2014

Furthermore, your business can become particularly competitive in capturing those magical areas of competitive advantage if you can learn how to really understand your consumer market and the desires of your customers. General buying and browsing habits. Here is an overview of that advice. Strategic Planning in a Nutshell.

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eBook Loyalty Research Data 223

Buzz Marketing for Technology

OCTOBER 5, 2013

and creator of Innovation Games ® and Knowsy ® to discuss how serious games are changing Sales and Marketing teams at major brands. When I play a serious game, I’m trying to solve some kind of a business problem like managing a complex sale or developing a product-marketing plan. PD: Let’s go to marketing team.

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Crowdsourcing Collaboration ROI Meeting 219

Buzz Marketing for Technology

SEPTEMBER 10, 2014

Then you’ve got to have things that you’re working on that are what I call “options,” which are small investments you’re making today that buy you the right but not the obligation to make some kind of future investments or take advantage of some future opportunity but that you don’t necessarily have to follow through on.

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Forums Data Skills One Spot 253

Buzz Marketing for Technology

MARCH 16, 2011

If we know consumers attach certain keywords to our brand and that certain topics are becoming important to them, we can probably buy those words as search terms before they become expensive, and we can probably own them not only from a paid standpoint but also from a natural standpoint. Consumers today don’t search with long phrases.

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Paid Search Social Media How To Sports 232

Buzz Marketing for Technology

JULY 14, 2010

Just because you decided to throw an event at the beginning of the year doesn’t mean anyone wanted to buy your solution or even had the funding to buy your solution. It’s a fallacy to think we as marketers can understand the business impact of our programs in a mere 6 month period – after all we are in B2B marketing not B2C.

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Proposal StumbleUpon Digg Project 171

Buzz Marketing for Technology

SEPTEMBER 7, 2011

But as a Social media marketer, we believe in the power of a world where consumers are more connected to friends and brands, but when it comes to convincing the C-suite how and why, oftentimes they find themselves pointing to indeterminate measures of success such as Facebook Likes. Victoria Harres, PR Newswire.

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Jive Facebook ROI Social Media 210

Buzz Marketing for Technology

JUNE 1, 2011

So if I could show you how to improve the “gas mileage of your existing marketing budget – would you do it? So how do you make a marketing budget more effective without changing the dollar amount, it sounds almost like a magic trick. Of course you would! Same dollars just more effective. Of course you would!

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B2B Data Course Eventful 199

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. B2B Marketing Content: Lure or Lasso? Tweet This Post.

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Types Content Case Study Press Release 255

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. B2B Marketing Content: Lure or Lasso? Tweet This Post.

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Types Content Case Study Press Release 255

Buzz Marketing for Technology

FEBRUARY 15, 2012

Information gathered as part of market analysis might signal that customers are showing strong preference for the features of another company’s competing product. Social data can also be invaluable in the media planning and buying process. Pulling the plug on your development efforts could potentially save millions of dollars.

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Process Analysis Compete Data 205

Buzz Marketing for Technology

JANUARY 6, 2011

No this isn’t a scam or a trick to get you to buy one of my books (but please don’t let that stop you from doing so). I know I know these are B2C examples but you know some savvy B2B marketers are thinking about how to implement a reveal tab too! Will Facebook replace your B2B Marketing email system?

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Facebook Discount How To B2B 276

Buzz Marketing for Technology

MARCH 23, 2011

You want to target micro-segments where people think about buying auto insurance. We know that people buy auto insurance when they buy a car. If you can learn where those men congregate in the social media arena and how you can place your media in those areas, you can improve the efficiency of your media buys.

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Insurance Paid Search eBook Buy 213

Buzz Marketing for Technology

DECEMBER 19, 2012

This failure to integrate customer relationship management (CRM) activities with online visitor behavior is wasting a significant opportunity to transform CRM into Customer Relationship Marketing. The Web is now such a powerful, commanding route to market that in some pre-Internet sectors, more than 90% of business is now done online.

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Insurance Banking Airlines Loyalty 206

Buzz Marketing for Technology

AUGUST 25, 2010

Currently you really have 4 major operating systems in the mobile space (in order of market share trajectory): Blackberry 33% and declining, Android 27% and rising, Apple 23% and declining, and Microsoft 11% and declining (see graphic). which cost a Best Buy employee his job for posting it. Hear me out …. But I don’t care either.

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iPhone Brands Apple Microsoft 218

Buzz Marketing for Technology

JUNE 17, 2015

This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview. 1) What do you think the biggest change to Digital Marketing for B2B firms will be in the next year?

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B2B Adwords ROI Hubspot 100

Buzz Marketing for Technology

APRIL 30, 2013

As the shelf life of ecommerce sites gets shorter, it becomes harder for marketers to balance the latest trends while maintaining a seamless customer experience. 3 Reasons Online Customers Never Return There are many reasons customers will only buy from a. Posted in Business Intelligence Testing. Use teamwork.

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ROI Project Research Survey 241

Buzz Marketing for Technology

MAY 22, 2013

Along the way, there are a number of touch points, including email, direct marketing, advertising, customer service, and so on. In the end, the digital channels match email marketing matches advertising matches direct mail matches messaging at the point of pick-up (a phrase I just coined, mind you), and so on.

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Meeting Strategy Retail Compete 232

Buzz Marketing for Technology

OCTOBER 28, 2008

Targeted ad insertion radically changes the medium – no longer by “slots” you buy an “audience” based on geographic, demographic, and viewing behavior segmentation.

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